2013 Benedict Evans 2013 Mobile is Eating the World · page 46 of 74
2013 Benedict Evans 2013 Mobile is Eating the World · slide 46
Consulting deck · key_takeaways · summarize · balanced density
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Action Titles slide · 80%
Title 'Self-selection' encapsulates Apple-vs-Android customer split.
Audience Definition slide · 50%callout: Apple only sells to people with money to spend who (mostly) value apps and a good experience - Android sells to everyone
Concrete Language slide · 75%$575 specific ASP anchor.
Core Message Extraction slide · 75%Callout collapses Apple-vs-Android customer logic to one sentence.
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