2017 China Luxury Market Study

Bain
arc beats above · slides in the middle · loops below · scroll → 6 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

22
every slide · same image gating as the playbook
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Slide 1
front_matter
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summarize
03
The slide combines two distinct sub-analyses: government policy impacts and brand pricing/parallel channel dynamics.establish_context
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
04
The chart shows a single bar representing total market size (~142B RMB) with a breakdown of categories and their respective CAGRs.analyze_data
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
05
The slide uses a stacked bar chart to show market share composition.summarize
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
06
The slide uses a combination of bar charts and testimonials to support the thesis.illustrate_case
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
07
The word cloud is shaped like a heart.summarize
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
08
Data from Bain China luxury consumer survey 2017.analyze_data
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
09
The slide uses a stacked bar chart to segment millennial luxury shoppers, followed by a qualitative description of each segment.summarize
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
10
Includes a consumer testimonial and CAGR data.analyze_data
Open slide detailBeat · The Facts (What)Loop · 2x2 Matrix
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Notes: Underwear, children's wear, watch/jewelry/accessory counters and outlet stores not included for any brand; Different labels in one store are counted as oquantify_impact
Open slide detailBeat · The Facts (What)Loop · 2x2 Matrix
12
The chart uses a matrix structure to categorize channels. The legend indicates data split by 'without cosmetics' and 'with cosmetics'.present_framework
Open slide detailBeat · The Facts (What)Loop · 2x2 Matrix
13
The slide uses two bar charts to establish preference and reasons, followed by three qualitative quotes to provide context.illustrate_case
Open slide detailBeat · The Facts (What)Loop · 2x2 Matrix
14
The chart is a stacked bar representing the distribution of the top 20 brands by growth rate segments.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Benchmark Gap
15
present_solution
Open slide detailBeat · The Implications (So What)Loop · Benchmark Gap
16
The slide uses two stacked bar charts to show the growth of digital marketing spend from 2015 to 2017 and the concentration of that spend on WeChat.quantify_impact
Open slide detailBeat · The Implications (So What)Loop · Zoom In
17
The slide highlights the shift from simple product information to service-oriented functions on WeChat.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Zoom In
18
The slide uses a combination of growth trend visualization and specific brand case studies to demonstrate the effectiveness of WeChat moments ads.illustrate_case
Open slide detailBeat · The Implications (So What)Loop · Zoom In
19
present_solution
Open slide detailBeat · The Implications (So What)Loop · Zoom In
20
The slide uses a table-like structure to map drivers to their qualitative impact on market growth.summarize
Open slide detailBeat · The Action (Now What)Loop · So What Cascade
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summarize
Open slide detailBeat · The Action (Now What)Loop · So What Cascade
22
front_matter