Millennials are knowledgeable and opinionated about luxury products
2017 China Luxury Market Study · page 9 of 22
The slide uses a stacked bar chart to segment millennial luxury shoppers, followed by a qualitative description of each segment.
Consulting deck · key_takeaways · summarize · overcrowded density
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Slide schematic 6/6
chart 1/1 list 1/1 quote 1/1 source-note 1/1 table 1/1 title 1/1
Components 6
bar-stacked bullet testimonial source-note data headline
Tools 7
Action Titles slide · 80%
Title: 'Millennials are knowledgeable and opinionated about luxury products'.
Annotation slide · 70%Each segment annotated with a motto + behavior description.
Audience Persona slide · 70%Millennials are knowledgeable and opinionated about luxury products
Chart Selection Guide slide · 60%chart/bar-stacked: Percentage of luxer type of millennials in survey respondents (n=502)
Color Strategy slide · 75%Red = Opinionated, grays for the other three segments.
Singularity Effect slide · 75%Executive quote anchoring the maturation insight.
Von Restorff Effect slide · 80%64% Opinionated segment is the only red bar.
Metrics 1
Frameworks 1