{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5ca1-7489-b635-8b4f8825545b",
  "slug": "ba98a55afa8090f8",
  "title": "2017 China Luxury Market Study",
  "subtitle": "Bain",
  "author": "Bain",
  "pageCount": 22,
  "kind": "consulting-deck",
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "document": {
    "id": "019dd923-5ca1-7489-b635-8b4f8825545b",
    "slug": "ba98a55afa8090f8",
    "title": "2017 China Luxury Market Study",
    "rawTitle": "2017 China Luxury Market Study",
    "authorId": "Bain",
    "authorName": "Bain",
    "authorDisplay": "Bain",
    "kind": {
      "slug": "consulting-deck",
      "label": "Consulting deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "2017-China-Luxury-Market-Study.pdf",
    "sourceUrl": "https://www.bain.com.cn/pdfs/201801180441238002.pdf",
    "sourceDate": "2017-12-31 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-23 20:51:31+00",
    "status": "ready",
    "pageCount": 22,
    "orientation": "landscape",
    "aspectRatio": 1.778,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/ba98a55afa8090f8",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 22,
    "pagesIndexed": 22,
    "pagesWithImages": 22,
    "pagesWithMetadata": 22,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 148,
    "chartCount": 18,
    "metricSlides": 14,
    "toolMatches": 100,
    "documentToolMatches": 0,
    "frameworkMatches": 4,
    "arcMatches": 2,
    "beatMatches": 8,
    "loopMatches": 6,
    "patternMatches": 0,
    "storymakersMatch": true,
    "scoreAvailable": true,
    "reviewAvailable": true,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Triple Take",
          "slug": "triple-take",
          "status": "active",
          "bestFor": "Data-driven presentations, research findings",
          "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Analysis & Information",
          "categorySlug": "analysis-information"
        },
        "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
        "evidence": "Deck moves from market facts (p3-13) to brand-response implications (p14-19) to outlook/synthesis (p20-21).",
        "isPrimary": true,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:28.977035+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
        "evidence": "Loose Bain-style 5-message pyramid: context (p3) -> market dynamics (p4-9) -> channel/brand response (p10-19) -> outlook (p20-21).",
        "isPrimary": false,
        "confidence": 55,
        "extraction": {
          "at": "2026-04-29 13:07:28.977035+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      }
    ],
    "beats": [
      {
        "to": 13,
        "arc": {
          "name": "The Triple Take",
          "slug": "triple-take",
          "status": "active",
          "bestFor": "Data-driven presentations, research findings",
          "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Analysis & Information",
          "categorySlug": "analysis-information"
        },
        "from": 3,
        "name": "The Facts (What)",
        "beatId": "019dd95a-0702-74a3-87e5-052d4d96e379",
        "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
        "beatType": {
          "name": "The Facts (What)",
          "slug": "triple-take-the-facts-what",
          "status": "active",
          "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
          "version": 1,
          "description": null
        },
        "evidence": "Growth data, millennials evidence, channel landscape with 2x2 on p12.",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Setup",
          "slug": "setup",
          "status": "active",
          "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
          "version": 1,
          "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
        },
        "alignedBlockIds": null,
        "matchConfidence": 75
      },
      {
        "to": 19,
        "arc": {
          "name": "The Triple Take",
          "slug": "triple-take",
          "status": "active",
          "bestFor": "Data-driven presentations, research findings",
          "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Analysis & Information",
          "categorySlug": "analysis-information"
        },
        "from": 14,
        "name": "The Implications (So What)",
        "beatId": "019dd95a-0702-74a3-87e5-087fdfd0e9a7",
        "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
        "beatType": {
          "name": "The Implications (So What)",
          "slug": "triple-take-the-implications-so-what",
          "status": "active",
          "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8",
          "version": 1,
          "description": null
        },
        "evidence": "Variance + winning brands' KSFs, digital/WeChat playbook, fast-fashion playbook.",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Reflection",
          "slug": "reflection",
          "status": "active",
          "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98",
          "version": 1,
          "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)."
        },
        "alignedBlockIds": null,
        "matchConfidence": 75
      },
      {
        "to": 21,
        "arc": {
          "name": "The Triple Take",
          "slug": "triple-take",
          "status": "active",
          "bestFor": "Data-driven presentations, research findings",
          "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Analysis & Information",
          "categorySlug": "analysis-information"
        },
        "from": 20,
        "name": "The Action (Now What)",
        "beatId": "019dd95a-0702-74a3-87e5-0ef81caa17cc",
        "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
        "beatType": {
          "name": "The Action (Now What)",
          "slug": "triple-take-the-action-now-what",
          "status": "active",
          "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa",
          "version": 1,
          "description": null
        },
        "evidence": "2018 outlook drivers and 'China setting trend' synthesis.",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 75
      },
      {
        "to": 5,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 3,
        "name": "Situation & Context",
        "beatId": "019dd95a-0702-74a3-87e5-131c10055c84",
        "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
        "beatType": {
          "name": "Situation & Context",
          "slug": "consultants-gambit-situation-context",
          "status": "active",
          "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
          "version": 1,
          "description": null
        },
        "evidence": "2015 forecast came true; 2017 growth context.",
        "position": 1,
        "isPrimaryArc": false,
        "parentBeatType": {
          "name": "Setup",
          "slug": "setup",
          "status": "active",
          "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
          "version": 1,
          "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
        },
        "alignedBlockIds": null,
        "matchConfidence": 55
      },
      {
        "to": 11,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 6,
        "name": "Problem & Complication",
        "beatId": "019dd95a-0702-74a3-87e5-17d8e842851b",
        "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
        "beatType": {
          "name": "Problem & Complication",
          "slug": "consultants-gambit-problem-complication",
          "status": "active",
          "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
          "version": 1,
          "description": null
        },
        "evidence": "Millennials reshape demand; channels need adjustment.",
        "position": 2,
        "isPrimaryArc": false,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 55
      },
      {
        "to": 15,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 12,
        "name": "Solution & Approach",
        "beatId": "019dd95a-0702-74a3-87e5-1b3c53042132",
        "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
        "beatType": {
          "name": "Solution & Approach",
          "slug": "consultants-gambit-solution-approach",
          "status": "active",
          "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
          "version": 1,
          "description": null
        },
        "evidence": "Channel framework + winning brands' KSFs.",
        "position": 3,
        "isPrimaryArc": false,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 55
      },
      {
        "to": 19,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 16,
        "name": "Evidence & Proof",
        "beatId": "019dd95a-0702-74a3-87e5-1d596de53e3d",
        "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
        "beatType": {
          "name": "Evidence & Proof",
          "slug": "consultants-gambit-evidence-proof",
          "status": "active",
          "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
          "version": 1,
          "description": null
        },
        "evidence": "WeChat investment data + fast-fashion initiatives.",
        "position": 4,
        "isPrimaryArc": false,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 55
      },
      {
        "to": 21,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 20,
        "name": "Impact & Next Steps",
        "beatId": "019dd95a-0702-74a3-87e5-2064b26306e6",
        "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
        "beatType": {
          "name": "Impact & Next Steps",
          "slug": "consultants-gambit-impact-next-steps",
          "status": "active",
          "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655",
          "version": 1,
          "description": null
        },
        "evidence": "2018 outlook drivers and synthesis.",
        "position": 5,
        "isPrimaryArc": false,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 55
      }
    ],
    "loops": [
      {
        "to": 5,
        "from": 3,
        "loop": {
          "name": "02_pattern_hunter",
          "slug": "02-pattern-hunter",
          "status": "active",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
          "familyLabel": null,
          "categoryName": "Logical Reasoning",
          "categorySlug": "logical-reasoning"
        },
        "matchId": "019dd95a-088c-724c-b310-91ea413e2c8a",
        "evidence": "Three evidence slides (2015 forecast confirmed, female-led 20% CAGR, China = 32% global) build a single growth pattern.",
        "position": 1,
        "objective": "Establish that 2017 domestic luxury growth was real and broad-based",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:29.689431+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 9,
        "from": 6,
        "loop": {
          "name": "02_pattern_hunter",
          "slug": "02-pattern-hunter",
          "status": "active",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
          "familyLabel": null,
          "categoryName": "Logical Reasoning",
          "categorySlug": "logical-reasoning"
        },
        "matchId": "019dd95a-088c-724c-b310-972a6560a02a",
        "evidence": "Four data points (earlier age + 8x frequency, 93% want fashion, digital-savvy, 64% opinionated) converge on millennials thesis.",
        "position": 2,
        "objective": "Prove millennials are the engine of luxury growth",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:29.689431+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 13,
        "from": 10,
        "loop": {
          "name": "30_2x2_matrix",
          "slug": "30-2x2-matrix",
          "status": "active",
          "bestFor": "Portfolio analysis, prioritization, strategic positioning",
          "canonId": "019dd956-7225-756a-9cc7-1e6d3f039818",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot",
          "description": "Plot options on two critical dimensions to reveal the optimal quadrant",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019dd95a-088c-724c-b310-9a9fec6a1d9d",
        "evidence": "Online growth setup (p10-11) -> matrix with axes 'price level' x 'brand control' (p12) -> Brand.com sweet-spot (p13).",
        "position": 3,
        "objective": "Map the online channel landscape and surface Brand.com as the winner",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:29.689431+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 15,
        "from": 14,
        "loop": {
          "name": "39_benchmark_gap",
          "slug": "39-benchmark-gap",
          "status": "active",
          "bestFor": "Performance improvement, competitive analysis, target setting",
          "canonId": "019dd956-75a4-7522-8d1a-af94da4703e9",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
          "description": "Compare performance against best-in-class to quantify the opportunity",
          "familyLabel": null,
          "categoryName": "Comparison",
          "categorySlug": "comparison"
        },
        "matchId": "019dd95a-088c-724c-b310-9d2ff5729862",
        "evidence": "Performance distribution (left) paired with KSFs of winning brands (right) to set the gap-as-opportunity.",
        "position": 4,
        "objective": "Show variance between winners and laggards, then name the KSFs",
        "confidence": 72,
        "extraction": {
          "at": "2026-04-29 13:07:29.689431+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 19,
        "from": 16,
        "loop": {
          "name": "06_zoom_in",
          "slug": "06-zoom-in",
          "status": "active",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "canonId": "019dd956-6846-74db-82be-dff5b058b072",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "description": "Start broad, then progressively focus on specific details that prove your point",
          "familyLabel": null,
          "categoryName": "Analysis",
          "categorySlug": "analysis"
        },
        "matchId": "019dd95a-088c-724c-b310-a0e56918941f",
        "evidence": "WeChat ad spend -> official accounts -> moments campaign 10x -> fast-fashion playbook initiatives.",
        "position": 5,
        "objective": "Zoom into the winning brands' digital + fast-fashion playbook",
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:29.689431+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 21,
        "from": 20,
        "loop": {
          "name": "41_so_what_cascade",
          "slug": "41-so-what-cascade",
          "status": "active",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "canonId": "019dd956-769f-7208-afbc-f28985c6f4fb",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019dd95a-088c-724c-b310-a7bd69e84d8f",
        "evidence": "Six drivers with directional impact arrows (p20) cascade into the synthesis statement (p21).",
        "position": 6,
        "objective": "Translate drivers into 2018 outlook and final 'China sets the trend' synthesis",
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:29.689431+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Governing Thought",
          "slug": "governing-thought",
          "status": "active",
          "bestFor": "When the deck makes a recommendation, decision, or argues a position; when defining the top of a pyramid before structuring supports; when an SCQA opening needs an Answer; when stripping topic-style titles in favour of action titles.",
          "canonId": "019dd956-8286-760e-8638-77558a0d71ba",
          "version": 1,
          "bodyDocId": "06f7d5a5-daab-44c1-9d67-63c52ba03962",
          "description": "The single declarative sentence at the apex of a Minto pyramid that summarises and is supported by everything beneath it — the answer the deck exists to defend.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-76f90843aa49",
        "evidence": "Each numbered row is a governing thought for its downstream section.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When the deck makes a recommendation, decision, or argues a position; when defining the top of a pyramid before structuring supports; when an SCQA opening needs an Answer; when stripping topic-style titles in favour of action titles.",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": "Forces the writer to commit to a position before structuring the case — exposes muddled thinking that hides safely inside topic-style headings. Gives busy readers the answer in the first cognitive beat and enables progressive disclosure of the supporting case.",
        "antipattern": "Topic-style headings ('Strategic options for growth', 'Considerations for Europe') instead of declarative claims with verbs. Multi-sentence apex statements. Qualifier-laden hedges. Noun-phrase labels ('Recommendation: acquisition of Target B') pretending to be sentences. Fake governing thoughts — confident apex the supports don't actually force.",
        "cardinality": null,
        "narrativePurpose": "Anchor the document in one defensible claim with a working verb, so the audience knows the answer before they read the proof and the entire structure ladders up to it."
      },
      {
        "tool": {
          "name": "MECE Principle",
          "slug": "mece-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7c60-71a8-8758-c79d914489c9",
          "version": 1,
          "bodyDocId": null,
          "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-7a623fb838d3",
        "evidence": "5 messages cover growth, demand, channels, brand response, outlook without overlap.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Pyramid Principle",
          "slug": "pyramid-principle",
          "status": "active",
          "bestFor": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
          "canonId": "019dd956-7cbd-7219-a477-c871e2bc1aff",
          "version": 1,
          "bodyDocId": "88b6ac56-b880-46f9-8621-ef3491ab6235",
          "description": "Lead with the answer; group three to five MECE supports beneath it; recurse one level down. Top-down hierarchical structure for any document with a single recommendation.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-70bb47851b11",
        "evidence": "Answer-first summary listing 5 governing claims before any evidence.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": "Solves the two failure modes of expert communication at once: (1) the long climb where readers wait pages for the answer, and (2) logical mush from non-MECE groupings. Progressive disclosure lets a reader stop at any depth and get the right information.",
        "antipattern": "Chronological structure (\"what we did, what we found, what we conclude\") instead of logical hierarchy. Top-of-pyramid that is a topic (\"strategic options\") instead of an answer (\"pursue Option B because...\"). Non-MECE supports that overlap or fail to cover the universe.",
        "cardinality": null,
        "narrativePurpose": "Transfer conviction with minimum reader effort by mirroring how decision-makers consume information: answer first, scaffolding behind."
      },
      {
        "tool": {
          "name": "MECE Principle",
          "slug": "mece-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7c60-71a8-8758-c79d914489c9",
          "version": 1,
          "bodyDocId": null,
          "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-1e49876dd678",
        "evidence": "Four channel categories (Brand Owned / Cooperate / Aggregators / Verticals) cover the space without overlap.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chunking",
          "slug": "chunking",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
          "version": 1,
          "bodyDocId": null,
          "description": "Information grouped into chunks is remembered better - structure content in digestible units",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-7fad2a1fc468",
        "evidence": "Audience handed exactly 5 chunks within Miller's 7+/-2 budget.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Inductive Reasoning",
          "slug": "inductive-reasoning",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-99c6-705e-94cc-76a504c3da37",
          "version": 1,
          "bodyDocId": null,
          "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-93742fbe417c",
        "evidence": "First page of a 3-evidence loop converging on 'growth was real'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-3dc81b735b8d",
        "evidence": "Loop opens by pairing laggards' performance against winning brands' KSFs.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-5e287a5d0912",
        "evidence": "Before(2015 ~35% digital) vs After(2017 40-50% digital, 30-60% WeChat) pair.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Parallel Structure",
          "slug": "parallel-structure",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153",
          "version": 1,
          "bodyDocId": null,
          "description": "Using similar grammatical structure for related ideas",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-8b4f9224a43e",
        "evidence": "Three initiative blocks share identical noun-phrase grammar.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chunking",
          "slug": "chunking",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
          "version": 1,
          "bodyDocId": null,
          "description": "Information grouped into chunks is remembered better - structure content in digestible units",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-a3f2017bf70b",
        "evidence": "Outlook compressed into 6 chunks with iconic impact arrows.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Callback",
          "slug": "callback",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-a3a9-708f-b4a3-d3da2181c576",
          "version": 1,
          "bodyDocId": null,
          "description": "Referencing earlier content for payoff and cohesion",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-b657af9a8e22",
        "evidence": "Mirrors the structure of the p2 key-messages slide as a closing callback.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-5dba173b6a0f",
        "evidence": "Each red label states an insight, e.g. 'Spectacular growth of Chinese luxury spending in 2017'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-641c6f9fb6c6",
        "evidence": "Red = headline insight, gray = supporting copy across all 5 rows.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Grid System",
          "slug": "grid-system",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b745-710f-8b70-825c603b1163",
          "version": 1,
          "bodyDocId": null,
          "description": "Aligning elements to invisible grid for visual harmony",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-6db7512f54ba",
        "evidence": "Strict two-column grid (insight | evidence).",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Law of Similarity",
          "slug": "law-of-similarity",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
          "version": 1,
          "bodyDocId": null,
          "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-685a340f2f08",
        "evidence": "5 visually identical rows signal parallel messages.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-6291a9f66146",
        "evidence": "Red insight blocks dominate gray supporting bullets.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-813ca6c98b66",
        "evidence": "Title quotes the prediction: '2015 report... we expected improvement... driven by efforts of government and brands'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Authority Bias",
          "slug": "authority-bias",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
          "version": 1,
          "bodyDocId": null,
          "description": "Expert opinions are weighted more heavily - cite credible sources",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Architect",
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-8f1cc4bb2c23",
        "evidence": "Cites Bain's own 2015 report, Reuters, Merrill Lynch, Macquarie.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Principle",
          "slug": "contrast-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
          "version": 1,
          "bodyDocId": null,
          "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-8af96d8bf551",
        "evidence": "Red arrow + red callout pop against muted gray snapshot.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Emotional Appeal",
          "slug": "emotional-appeal",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
          "version": 1,
          "bodyDocId": null,
          "description": "Connecting to audience feelings rather than just logic",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-87accd34779d",
        "evidence": "Bottom callout in red: 'luxury consumption back to China'.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-96aa47cbbf14",
        "evidence": "Title states the insight: 'led by female categories — cosmetics, women's wear and jewelry'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-9a25e34fee35",
        "evidence": "Red hand-drawn circles on 24%, 27%, 28% CAGRs.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-a019d967f01b",
        "evidence": "Stacked bar with category breakouts and CAGR call-side annotation.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-a7af4f63fd76",
        "evidence": "Red used only for highlighted female categories vs gray bars.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-9e6a62b6ff50",
        "evidence": "Only the female-category CAGRs are circled in red — they pop.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-a97c7083aa99",
        "evidence": "Title delivers the stat: '32% of the global luxury market in 2017'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-afc8e0e85ea9",
        "evidence": "Specific 32% global share figure.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-b3a6004a9af1",
        "evidence": "Title is the conclusion: 'start purchasing luxury at an earlier age and buy more frequently'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-bbb472a0cc7b",
        "evidence": "Red = millennials, gray = other ages.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Principle",
          "slug": "contrast-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
          "version": 1,
          "bodyDocId": null,
          "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-be2907b42bf6",
        "evidence": "Right chart juxtaposes Millennials ~8 vs Other ~5.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Singularity Effect",
          "slug": "singularity-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-dcd3-7287-94d8-5a49496c2ddb",
          "version": 1,
          "bodyDocId": null,
          "description": "People care more about individuals than statistics - use specific examples",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-c3d950f77baf",
        "evidence": "Two named individual quotes (21-yo Beijing consumer + executive).",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Social Validation",
          "slug": "social-validation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-ddaa-77f9-890c-a1cf082c5ccd",
          "version": 1,
          "bodyDocId": null,
          "description": "Showing others have done something, especially similar others",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-c61e10806736",
        "evidence": "Consumer + executive quotes both endorse the millennial trend.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-b440e3539f74",
        "evidence": "Only the millennial age bars (20-25, 26-34) and the ~8 frequency bar are red.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-cb707a2ef371",
        "evidence": "Title states preference: 'fashion, street casual, new and in-season'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-cd6ea217e58a",
        "evidence": "Callout: '93% of millennials agree they will buy more fashionable luxury brands'.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-d3e24c1af840",
        "evidence": "Single 93% figure highlighted in callout.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-d69cd9dc590f",
        "evidence": "Title: 'Millennials are digital savvy, relying on digital to receive information or even to purchase'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-db1a3fda13c0",
        "evidence": "Specific stat in inventory (22).",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-dc31db217998",
        "evidence": "Title: 'Millennials are knowledgeable and opinionated about luxury products'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-eac50cae93bc",
        "evidence": "Each segment annotated with a motto + behavior description.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Persona",
          "slug": "audience-persona",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7fe3-74e9-88b8-be0bea34f219",
          "version": 1,
          "bodyDocId": null,
          "description": "Detailed fictional profile of typical audience member including goals, frustrations, and context",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "16133727-e99c-4c09-8dfa-e3537cc78827",
        "evidence": "Millennials are knowledgeable and opinionated about luxury products",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:15:14.255534+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "649c1f7b-55ba-4720-abda-08f19297b022",
        "evidence": "chart/bar-stacked: Percentage of luxer type of millennials in survey respondents (n=502)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-17 03:15:14.299669+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-e67fffe1f0b0",
        "evidence": "Red = Opinionated, grays for the other three segments.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Singularity Effect",
          "slug": "singularity-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-dcd3-7287-94d8-5a49496c2ddb",
          "version": 1,
          "bodyDocId": null,
          "description": "People care more about individuals than statistics - use specific examples",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-ede6dc777c39",
        "evidence": "Executive quote anchoring the maturation insight.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-e26970890101",
        "evidence": "64% Opinionated segment is the only red bar.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-f2bab796642b",
        "evidence": "Title: 'Online luxury sales continue to grow fast but still remain small'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-f706af706281",
        "evidence": "9% callout sized against the broader market.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-fa587472bf6b",
        "evidence": "Trend bar/line for online channel growth.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-fe58524066ed",
        "evidence": "Title: 'Many brands re-assessing and reducing their store footprint'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-034b485f14f8",
        "evidence": "1,119 store stat anchors the callout.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-073f1f560764",
        "evidence": "Sparse layout puts the 1,119 figure in isolation.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Waterfall chart",
          "slug": "waterfall-chart",
          "status": "active",
          "bestFor": null,
          "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "56ab47e2-5c0b-40d7-a956-35b7bd96a3ec",
        "evidence": "chart/waterfall: STORE FOOTPRINT OF TOP 20 BRANDS",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 03:15:14.420703+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
          "version": 1,
          "bodyDocId": null,
          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "58382026-5d6e-4ab2-85e3-c4611cc66f6e",
        "evidence": "framework/instance: 2x2 Matrix",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 03:15:14.496931+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-09b2d5d6067a",
        "evidence": "Title: 'Four types of online channels were active in the domestic luxury market'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-1bfcea759a8c",
        "evidence": "'NONEXHAUSTIVE' label + arrows linking flash-sale dynamics.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Gestalt Principles",
          "slug": "gestalt-principles",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3",
          "version": 1,
          "bodyDocId": null,
          "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer",
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-13e9c01d6b7b",
        "evidence": "Channels grouped into 4 vertical buckets via proximity + enclosure.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Grid System",
          "slug": "grid-system",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b745-710f-8b70-825c603b1163",
          "version": 1,
          "bodyDocId": null,
          "description": "Aligning elements to invisible grid for visual harmony",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-15d740c5d109",
        "evidence": "Strict 4-column x 3-row grid layout.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-0e90b56ce056",
        "evidence": "Matrix with row labels (price tier) and column labels (brand-control level).",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-2142e313a8d0",
        "evidence": "Title: 'Brand.com is more appealing to consumers, mainly due to exclusivity and authenticity'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-28e9d292eaea",
        "evidence": "Reasons attached to the Brand.com winner.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-277c1c183d09",
        "evidence": "70% data point in inventory.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-2fc21ba32cd0",
        "evidence": "Title: 'Large variance observed across fashion and lifestyle brands' performance'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-3a8e562bba40",
        "evidence": "Red callout '20%' and red bars accent the laggards / market growth benchmark.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Principle",
          "slug": "contrast-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
          "version": 1,
          "bodyDocId": null,
          "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-30ccd31b2aa7",
        "evidence": "Left = variance distribution; right = winning-brands KSFs.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-3477ceb0a994",
        "evidence": "Two-panel layout with stacked bar then KSF cards.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-4051813b83fd",
        "evidence": "Title: 'Winning brands continue to push for newness and uniqueness'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-47dba4203f95",
        "evidence": "Specific tactics named ('newness', 'uniqueness', 'in-season').",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "4b5136ea-e45d-4531-87e0-e8b5f5f084af",
        "evidence": "list/bullet: Create “newness” - Bring innovative designs to the brand by renovating the traditional elements, highlighting the expression of personality and distinctiveness",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:15:14.664359+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-4877e5b19cd1",
        "evidence": "Title: 'Brands invested heavily in digital marketing, with increasing investment in WeChat'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "8b4e47bc-03bf-49cf-9ab9-9c2ed715c577",
        "evidence": "quote/testimonial: We have been taking actions to invest in digital marketing on locally influential platforms.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:15:16.601856+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-4db11146d3fd",
        "evidence": "Two stacked bars showing 2015 vs 2017 spend split.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-50499d14426e",
        "evidence": "Red = digital / WeChat share; gray = traditional / other.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-5479a55747b7",
        "evidence": "Callout: '30-60% of digital marketing budget on WeChat'.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Data Story Arc",
          "slug": "data-story-arc",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Context → Conflict → Insight → Implication structure for data narratives",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "499aa434-fa65-4385-96db-c282db908a83",
        "evidence": "chart/bar-stacked: Digital marketing spending split (%, RMB, 2017)",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-17 03:15:16.639243+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Singularity Effect",
          "slug": "singularity-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-dcd3-7287-94d8-5a49496c2ddb",
          "version": 1,
          "bodyDocId": null,
          "description": "People care more about individuals than statistics - use specific examples",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-59fc08220623",
        "evidence": "Two named executive quotes anchoring the WeChat shift.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 68,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-63a96b693bd7",
        "evidence": "Title: 'Brands use WeChat official accounts to engage target consumers and provide services'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-67df44ca8157",
        "evidence": "Callout: 'Official accounts have been beyond the function of providing product information'.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "a8aa7244-213d-4aaf-985a-aa3b9d751f3d",
        "evidence": "list/bullet: All top 40 luxury brands launched WeChat official accounts...",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 03:15:16.717047+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-6a756430832f",
        "evidence": "Title: 'WeChat moments campaign to drive traffic to stores or even convert into sales'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-6e06e015429f",
        "evidence": "10x stat anchors the case-study callout.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Data Story Arc",
          "slug": "data-story-arc",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Context → Conflict → Insight → Implication structure for data narratives",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "9100a316-e8cf-4e8a-b4b3-bf47ad30405c",
        "evidence": "chart/line: Growth in number of luxury brands and frequency of campaigns from 2015 to 2017",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:15:16.793251+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-73b7113116c4",
        "evidence": "Single 10x figure dominates an otherwise sparse slide.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-76f0235e2a8d",
        "evidence": "Title: 'Some brands are borrowing from the fast fashion playbook'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Law of Similarity",
          "slug": "law-of-similarity",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
          "version": 1,
          "bodyDocId": null,
          "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-7c570a6eda8b",
        "evidence": "Three identically-styled rows make the playbook feel unified.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "e29257c6-9553-4099-a259-5eb0fc303095",
        "evidence": "list/bullet: Launch collections more often...",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 03:15:16.876172+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-83b2120b22c6",
        "evidence": "'Fast fashion playbook' metaphor framing luxury tactics.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Singularity Effect",
          "slug": "singularity-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-dcd3-7287-94d8-5a49496c2ddb",
          "version": 1,
          "bodyDocId": null,
          "description": "People care more about individuals than statistics - use specific examples",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-85d038160b7f",
        "evidence": "Named consumer-in-Shanghai quote on shop windows.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-791956149256",
        "evidence": "Three parallel rows: Initiative card + image + element bullets.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-8c8640c74f10",
        "evidence": "Title: '2018 Outlook: Strong momentum of domestic market expected to continue'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-948864f71b08",
        "evidence": "Red driver tiles = high positive impact; gray = secondary; '?' for uncertain.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Law of Similarity",
          "slug": "law-of-similarity",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
          "version": 1,
          "bodyDocId": null,
          "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-9a499df4fe06",
        "evidence": "Six identically-shaped rows enforce parallel reading.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Table data",
          "slug": "table-data",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d",
          "version": 1,
          "bodyDocId": null,
          "description": "Tabular layouts of structured data.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "73dc6ad6-c3a5-4469-a690-b52aef4fd1fc",
        "evidence": "table/data: Key drivers for 2018 and their impact on domestic market growth",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 03:15:16.952087+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-91e43065fef9",
        "evidence": "Driver labels (left) + bullets (centre) + impact icons (right).",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-9e647bddbcd4",
        "evidence": "Top two red driver tiles stand out vs gray rows.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-a4887ac020af",
        "evidence": "Title: 'China is increasingly setting the trend in luxury'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Closing Techniques",
          "slug": "closing-techniques",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51",
          "version": 1,
          "bodyDocId": null,
          "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-b32c27ee297a",
        "evidence": "Final synthesis slide echoing the Big Idea: China is setting the trend.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Law of Similarity",
          "slug": "law-of-similarity",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
          "version": 1,
          "bodyDocId": null,
          "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-af225ed90074",
        "evidence": "Three parallel rows mirror the deck-opening summary slide.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "a6deecff-7616-4eae-8212-ba47dd0d67c6",
        "evidence": "The slide contains a list/bullet points with several items.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:07:33.345959+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bf-abfdaeb32a9a",
        "evidence": "Three red insight blocks + gray supporting bullets.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "2b966b22-add8-45ee-863b-08b016c9a71e",
        "evidence": "The slide is a cover slide with a logo and company name.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:07:33.418514+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 22,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "863dff84-a8fb-4f8e-a509-0a64ae9f1161",
        "evidence": "The slide links government/brand actions to the outcome of bringing consumption back to China.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 19:38:43.67+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "frameworkName": "causal-chain"
      },
      {
        "matchId": "019dd95a-1d21-7467-a461-8e4b16fd0b2c",
        "evidence": "Four labelled segments: Omnivore / Influenced by family / Influenced by media / Opinionated.",
        "framework": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:34.940444+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "frameworkName": "Millennial Luxury Shopper Segmentation"
      },
      {
        "matchId": "f4a14017-58b2-4d19-adcc-efccb6b68b19",
        "evidence": "The slide uses a 2x2 grid to categorize online channels by price level and brand control.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 19:38:42.975+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "frameworkName": "matrix-2x2"
      },
      {
        "matchId": "019dd95a-1d21-7467-a461-8b0434ab6fbe",
        "evidence": "Labelled axes: 'Price level' (rows) x 'More brand control / Less brand control' (columns).",
        "framework": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:34.940444+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "frameworkName": "Online Channel Positioning Matrix"
      }
    ],
    "patterns": []
  },
  "storymakers": {
    "model": "claude-cli-sonnet-4.6",
    "backend": null,
    "rawJson": {
      "arc": {
        "id": 11,
        "slug": "triple-take",
        "beats": [
          {
            "name": "The Facts (What)",
            "end_page": 13,
            "evidence": "Growth data, millennials evidence, channel landscape with 2x2 on p12.",
            "position": 1,
            "start_page": 3
          },
          {
            "name": "The Implications (So What)",
            "end_page": 19,
            "evidence": "Variance + winning brands' KSFs, digital/WeChat playbook, fast-fashion playbook.",
            "position": 2,
            "start_page": 14
          },
          {
            "name": "The Action (Now What)",
            "end_page": 21,
            "evidence": "2018 outlook drivers and 'China setting trend' synthesis.",
            "position": 3,
            "start_page": 20
          }
        ],
        "evidence": "Deck moves from market facts (p3-13) to brand-response implications (p14-19) to outlook/synthesis (p20-21).",
        "confidence": 75
      },
      "loops": [
        {
          "id": 2,
          "slug": "02-pattern-hunter",
          "end_page": 5,
          "evidence": "Three evidence slides (2015 forecast confirmed, female-led 20% CAGR, China = 32% global) build a single growth pattern.",
          "position": 1,
          "objective": "Establish that 2017 domestic luxury growth was real and broad-based",
          "confidence": 75,
          "start_page": 3
        },
        {
          "id": 2,
          "slug": "02-pattern-hunter",
          "end_page": 9,
          "evidence": "Four data points (earlier age + 8x frequency, 93% want fashion, digital-savvy, 64% opinionated) converge on millennials thesis.",
          "position": 2,
          "objective": "Prove millennials are the engine of luxury growth",
          "confidence": 85,
          "start_page": 6
        },
        {
          "id": 30,
          "slug": "30-2x2-matrix",
          "end_page": 13,
          "evidence": "Online growth setup (p10-11) -> matrix with axes 'price level' x 'brand control' (p12) -> Brand.com sweet-spot (p13).",
          "position": 3,
          "objective": "Map the online channel landscape and surface Brand.com as the winner",
          "confidence": 78,
          "start_page": 10
        },
        {
          "id": 39,
          "slug": "39-benchmark-gap",
          "end_page": 15,
          "evidence": "Performance distribution (left) paired with KSFs of winning brands (right) to set the gap-as-opportunity.",
          "position": 4,
          "objective": "Show variance between winners and laggards, then name the KSFs",
          "confidence": 72,
          "start_page": 14
        },
        {
          "id": 6,
          "slug": "06-zoom-in",
          "end_page": 19,
          "evidence": "WeChat ad spend -> official accounts -> moments campaign 10x -> fast-fashion playbook initiatives.",
          "position": 5,
          "objective": "Zoom into the winning brands' digital + fast-fashion playbook",
          "confidence": 70,
          "start_page": 16
        },
        {
          "id": 41,
          "slug": "41-so-what-cascade",
          "end_page": 21,
          "evidence": "Six drivers with directional impact arrows (p20) cascade into the synthesis statement (p21).",
          "position": 6,
          "objective": "Translate drivers into 2018 outlook and final 'China sets the trend' synthesis",
          "confidence": 70,
          "start_page": 20
        }
      ],
      "slide_tools": [
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Each red label states an insight, e.g. 'Spectacular growth of Chinese luxury spending in 2017'.",
              "confidence": 85
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Red insight blocks dominate gray supporting bullets.",
              "confidence": 80
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Red = headline insight, gray = supporting copy across all 5 rows.",
              "confidence": 80
            },
            {
              "id": 161,
              "slug": "law-of-similarity",
              "layer": "Slide",
              "evidence": "5 visually identical rows signal parallel messages.",
              "confidence": 78
            },
            {
              "id": 142,
              "slug": "grid-system",
              "layer": "Slide",
              "evidence": "Strict two-column grid (insight | evidence).",
              "confidence": 70
            },
            {
              "id": 3,
              "slug": "pyramid-principle",
              "layer": "Block",
              "evidence": "Answer-first summary listing 5 governing claims before any evidence.",
              "confidence": 90
            },
            {
              "id": 17,
              "slug": "governing-thought",
              "layer": "Block",
              "evidence": "Each numbered row is a governing thought for its downstream section.",
              "confidence": 75
            },
            {
              "id": 2,
              "slug": "mece-principle",
              "layer": "Block",
              "evidence": "5 messages cover growth, demand, channels, brand response, outlook without overlap.",
              "confidence": 70
            },
            {
              "id": 116,
              "slug": "chunking",
              "layer": "Loop",
              "evidence": "Audience handed exactly 5 chunks within Miller's 7+/-2 budget.",
              "confidence": 78
            }
          ],
          "page_number": 2
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title quotes the prediction: '2015 report... we expected improvement... driven by efforts of government and brands'.",
              "confidence": 85
            },
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Bottom callout in red: 'luxury consumption back to China'.",
              "confidence": 70
            },
            {
              "id": 159,
              "slug": "contrast-principle",
              "layer": "Slide",
              "evidence": "Red arrow + red callout pop against muted gray snapshot.",
              "confidence": 75
            },
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Cites Bain's own 2015 report, Reuters, Merrill Lynch, Macquarie.",
              "confidence": 70
            },
            {
              "id": 74,
              "slug": "inductive-reasoning",
              "layer": "Loop",
              "evidence": "First page of a 3-evidence loop converging on 'growth was real'.",
              "confidence": 70
            }
          ],
          "page_number": 3
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states the insight: 'led by female categories — cosmetics, women's wear and jewelry'.",
              "confidence": 85
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Red hand-drawn circles on 24%, 27%, 28% CAGRs.",
              "confidence": 88
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Only the female-category CAGRs are circled in red — they pop.",
              "confidence": 85
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Stacked bar with category breakouts and CAGR call-side annotation.",
              "confidence": 70
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Red used only for highlighted female categories vs gray bars.",
              "confidence": 75
            }
          ],
          "page_number": 4
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title delivers the stat: '32% of the global luxury market in 2017'.",
              "confidence": 80
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specific 32% global share figure.",
              "confidence": 80
            }
          ],
          "page_number": 5
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title is the conclusion: 'start purchasing luxury at an earlier age and buy more frequently'.",
              "confidence": 85
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Only the millennial age bars (20-25, 26-34) and the ~8 frequency bar are red.",
              "confidence": 85
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Red = millennials, gray = other ages.",
              "confidence": 80
            },
            {
              "id": 159,
              "slug": "contrast-principle",
              "layer": "Slide",
              "evidence": "Right chart juxtaposes Millennials ~8 vs Other ~5.",
              "confidence": 75
            },
            {
              "id": 224,
              "slug": "singularity-effect",
              "layer": "Slide",
              "evidence": "Two named individual quotes (21-yo Beijing consumer + executive).",
              "confidence": 78
            },
            {
              "id": 226,
              "slug": "social-validation",
              "layer": "Slide",
              "evidence": "Consumer + executive quotes both endorse the millennial trend.",
              "confidence": 65
            }
          ],
          "page_number": 6
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states preference: 'fashion, street casual, new and in-season'.",
              "confidence": 80
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Callout: '93% of millennials agree they will buy more fashionable luxury brands'.",
              "confidence": 78
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Single 93% figure highlighted in callout.",
              "confidence": 70
            }
          ],
          "page_number": 7
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Millennials are digital savvy, relying on digital to receive information or even to purchase'.",
              "confidence": 80
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specific stat in inventory (22).",
              "confidence": 70
            }
          ],
          "page_number": 8
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Millennials are knowledgeable and opinionated about luxury products'.",
              "confidence": 80
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "64% Opinionated segment is the only red bar.",
              "confidence": 80
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Red = Opinionated, grays for the other three segments.",
              "confidence": 75
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Each segment annotated with a motto + behavior description.",
              "confidence": 70
            },
            {
              "id": 224,
              "slug": "singularity-effect",
              "layer": "Slide",
              "evidence": "Executive quote anchoring the maturation insight.",
              "confidence": 75
            }
          ],
          "page_number": 9
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Online luxury sales continue to grow fast but still remain small'.",
              "confidence": 80
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "9% callout sized against the broader market.",
              "confidence": 70
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Trend bar/line for online channel growth.",
              "confidence": 65
            }
          ],
          "page_number": 10
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Many brands re-assessing and reducing their store footprint'.",
              "confidence": 80
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "1,119 store stat anchors the callout.",
              "confidence": 72
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Sparse layout puts the 1,119 figure in isolation.",
              "confidence": 65
            }
          ],
          "page_number": 11
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Four types of online channels were active in the domestic luxury market'.",
              "confidence": 78
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Matrix with row labels (price tier) and column labels (brand-control level).",
              "confidence": 80
            },
            {
              "id": 131,
              "slug": "gestalt-principles",
              "layer": "Slide",
              "evidence": "Channels grouped into 4 vertical buckets via proximity + enclosure.",
              "confidence": 75
            },
            {
              "id": 142,
              "slug": "grid-system",
              "layer": "Slide",
              "evidence": "Strict 4-column x 3-row grid layout.",
              "confidence": 75
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "'NONEXHAUSTIVE' label + arrows linking flash-sale dynamics.",
              "confidence": 70
            },
            {
              "id": 2,
              "slug": "mece-principle",
              "layer": "Block",
              "evidence": "Four channel categories (Brand Owned / Cooperate / Aggregators / Verticals) cover the space without overlap.",
              "confidence": 70
            }
          ],
          "page_number": 12
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Brand.com is more appealing to consumers, mainly due to exclusivity and authenticity'.",
              "confidence": 80
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "70% data point in inventory.",
              "confidence": 70
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Reasons attached to the Brand.com winner.",
              "confidence": 65
            }
          ],
          "page_number": 13
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Large variance observed across fashion and lifestyle brands' performance'.",
              "confidence": 80
            },
            {
              "id": 159,
              "slug": "contrast-principle",
              "layer": "Slide",
              "evidence": "Left = variance distribution; right = winning-brands KSFs.",
              "confidence": 80
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Two-panel layout with stacked bar then KSF cards.",
              "confidence": 75
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Red callout '20%' and red bars accent the laggards / market growth benchmark.",
              "confidence": 70
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Loop opens by pairing laggards' performance against winning brands' KSFs.",
              "confidence": 75
            }
          ],
          "page_number": 14
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Winning brands continue to push for newness and uniqueness'.",
              "confidence": 75
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specific tactics named ('newness', 'uniqueness', 'in-season').",
              "confidence": 60
            }
          ],
          "page_number": 15
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Brands invested heavily in digital marketing, with increasing investment in WeChat'.",
              "confidence": 82
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Two stacked bars showing 2015 vs 2017 spend split.",
              "confidence": 75
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Red = digital / WeChat share; gray = traditional / other.",
              "confidence": 75
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Callout: '30-60% of digital marketing budget on WeChat'.",
              "confidence": 78
            },
            {
              "id": 224,
              "slug": "singularity-effect",
              "layer": "Slide",
              "evidence": "Two named executive quotes anchoring the WeChat shift.",
              "confidence": 68
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Before(2015 ~35% digital) vs After(2017 40-50% digital, 30-60% WeChat) pair.",
              "confidence": 65
            }
          ],
          "page_number": 16
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Brands use WeChat official accounts to engage target consumers and provide services'.",
              "confidence": 78
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Callout: 'Official accounts have been beyond the function of providing product information'.",
              "confidence": 70
            }
          ],
          "page_number": 17
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'WeChat moments campaign to drive traffic to stores or even convert into sales'.",
              "confidence": 75
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "10x stat anchors the case-study callout.",
              "confidence": 80
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Single 10x figure dominates an otherwise sparse slide.",
              "confidence": 65
            }
          ],
          "page_number": 18
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Some brands are borrowing from the fast fashion playbook'.",
              "confidence": 80
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Three parallel rows: Initiative card + image + element bullets.",
              "confidence": 75
            },
            {
              "id": 161,
              "slug": "law-of-similarity",
              "layer": "Slide",
              "evidence": "Three identically-styled rows make the playbook feel unified.",
              "confidence": 78
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "'Fast fashion playbook' metaphor framing luxury tactics.",
              "confidence": 75
            },
            {
              "id": 224,
              "slug": "singularity-effect",
              "layer": "Slide",
              "evidence": "Named consumer-in-Shanghai quote on shop windows.",
              "confidence": 60
            },
            {
              "id": 87,
              "slug": "parallel-structure",
              "layer": "Loop",
              "evidence": "Three initiative blocks share identical noun-phrase grammar.",
              "confidence": 72
            }
          ],
          "page_number": 19
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: '2018 Outlook: Strong momentum of domestic market expected to continue'.",
              "confidence": 82
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Driver labels (left) + bullets (centre) + impact icons (right).",
              "confidence": 78
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Red driver tiles = high positive impact; gray = secondary; '?' for uncertain.",
              "confidence": 80
            },
            {
              "id": 161,
              "slug": "law-of-similarity",
              "layer": "Slide",
              "evidence": "Six identically-shaped rows enforce parallel reading.",
              "confidence": 72
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Top two red driver tiles stand out vs gray rows.",
              "confidence": 70
            },
            {
              "id": 116,
              "slug": "chunking",
              "layer": "Loop",
              "evidence": "Outlook compressed into 6 chunks with iconic impact arrows.",
              "confidence": 70
            }
          ],
          "page_number": 20
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'China is increasingly setting the trend in luxury'.",
              "confidence": 80
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Three red insight blocks + gray supporting bullets.",
              "confidence": 75
            },
            {
              "id": 161,
              "slug": "law-of-similarity",
              "layer": "Slide",
              "evidence": "Three parallel rows mirror the deck-opening summary slide.",
              "confidence": 75
            },
            {
              "id": 124,
              "slug": "closing-techniques",
              "layer": "Slide",
              "evidence": "Final synthesis slide echoing the Big Idea: China is setting the trend.",
              "confidence": 75
            },
            {
              "id": 98,
              "slug": "callback",
              "layer": "Loop",
              "evidence": "Mirrors the structure of the p2 key-messages slide as a closing callback.",
              "confidence": 78
            }
          ],
          "page_number": 21
        }
      ],
      "slides_seen": 22,
      "deck_summary": "A textbook Bain pyramid-principle market study: 5-message answer-first summary, then evidence-stack loops per message, ending with a callback synthesis. Aligns well with the Triple Take arc and Pyramid Principle block, but lacks a sharp problem framing or single transformative narrative.",
      "secondary_arcs": [
        {
          "id": 1,
          "slug": "consultants-gambit",
          "beats": [
            {
              "name": "Situation & Context",
              "end_page": 5,
              "evidence": "2015 forecast came true; 2017 growth context.",
              "position": 1,
              "start_page": 3
            },
            {
              "name": "Problem & Complication",
              "end_page": 11,
              "evidence": "Millennials reshape demand; channels need adjustment.",
              "position": 2,
              "start_page": 6
            },
            {
              "name": "Solution & Approach",
              "end_page": 15,
              "evidence": "Channel framework + winning brands' KSFs.",
              "position": 3,
              "start_page": 12
            },
            {
              "name": "Evidence & Proof",
              "end_page": 19,
              "evidence": "WeChat investment data + fast-fashion initiatives.",
              "position": 4,
              "start_page": 16
            },
            {
              "name": "Impact & Next Steps",
              "end_page": 21,
              "evidence": "2018 outlook drivers and synthesis.",
              "position": 5,
              "start_page": 20
            }
          ],
          "evidence": "Loose Bain-style 5-message pyramid: context (p3) -> market dynamics (p4-9) -> channel/brand response (p10-19) -> outlook (p20-21).",
          "confidence": 55
        }
      ],
      "images_inspected": 9,
      "slide_frameworks": [
        {
          "frameworks": [
            {
              "name": "Online Channel Positioning Matrix",
              "slug": "online-channel-positioning-matrix",
              "evidence": "Labelled axes: 'Price level' (rows) x 'More brand control / Less brand control' (columns).",
              "confidence": 78
            }
          ],
          "page_number": 12
        },
        {
          "frameworks": [
            {
              "name": "Millennial Luxury Shopper Segmentation",
              "slug": "millennial-luxury-shopper-segmentation",
              "evidence": "Four labelled segments: Omnivore / Influenced by family / Influenced by media / Opinionated.",
              "confidence": 65
            }
          ],
          "page_number": 9
        }
      ]
    },
    "matchedAt": "2026-04-26 20:55:46+00",
    "slidesSeen": 22,
    "deckSummary": "A textbook Bain pyramid-principle market study: 5-message answer-first summary, then evidence-stack loops per message, ending with a callback synthesis. Aligns well with the Triple Take arc and Pyramid Principle block, but lacks a sharp problem framing or single transformative narrative.",
    "imagesInspected": 9,
    "extractionSeconds": 399.51764
  },
  "score": {
    "backend": "codex",
    "scoredAt": "2026-05-02 13:10:16.166+00",
    "subScores": {
      "scqa_arc": 66,
      "action_titles": 86,
      "mece_structure": 76,
      "closing_strength": 70,
      "evidence_quality": 85,
      "clarity_of_thesis": 78,
      "production_quality": 78,
      "visual_storytelling": 82
    },
    "totalScore": 78,
    "coveragePct": 95,
    "explanations": {
      "scqa_arc": "The flow loosely moves from prior expectation and market recovery on slides 3-5 to consumer and channel complications on slides 6-19 and outlook on slide 20, but it reads more like an analytical market study than a crisp SCQA argument.",
      "action_titles": "Most slides use insight-bearing sentence titles, for example slide 6, \"Millennials have been major contributors to luxury growth: they start purchasing luxury at an earlier age and buy more frequently.\"",
      "mece_structure": "The deck covers market growth, consumer shifts, channel changes, brand responses, and outlook, but millennial, digital, online, and WeChat sections overlap rather than forming a fully MECE tree.",
      "closing_strength": "Slides 20-21 provide a clear outlook and thematic recap, but slide 22 is only a Bain logo and there is no explicit call to action or next-step agenda.",
      "evidence_quality": "Claims are usually backed by charts, survey cuts, market shares, growth rates, quotes, or brand examples, especially on slides 4-14 and 16-20.",
      "clarity_of_thesis": "The central thesis that China is setting luxury trends is visible by slide 1 and substantiated in the key messages on slide 2, though it is framed more as a report theme than a sharp recommendation.",
      "production_quality": "Production quality is high with consistent Bain-style layouts, footnotes, action titles, and visual callouts, but density is a recurring issue on slides 3-6, 9-11, 14, and 16.",
      "visual_storytelling": "The deck generally matches message to tool with charts, matrices, callouts, quotes, and initiative lists across slides 4-20, although several slides are dense or overcrowded."
    },
    "slidesAnalyzed": 21
  },
  "review": {
    "backend": null,
    "verdict": "A well-titled analytical market briefing with strong pull-quotes but no prescriptive payoff — use it as a teaching example for action titles and evidence-backed callouts, not for story architecture or closing.",
    "reviewedAt": "2026-04-24 14:19:02+00",
    "slidesSeen": 22,
    "suggestions": [
      "Add 2-3 pillar dividers (e.g. 'Who is buying', 'Where they buy', 'How brands are adapting') to make the MECE structure visible",
      "Replace or supplement p.21 with a concrete 'Implications for brands' slide — 3-5 prescriptive moves tied to the analysis",
      "Rewrite framework-style titles (p.12) into insight titles — e.g. 'Brand.com leads the four online channels on exclusivity and authenticity'"
    ],
    "closingScore": 55,
    "openingScore": 72,
    "topStrengths": [
      "Action titles carry the argument on their own — p.6, p.10, p.11, p.16 each state a finding, not a topic",
      "Callouts reinforce titles with quantified proof points (e.g. p.7 '93% of millennials agree...', p.11 '>50% of top 20 brands consolidated')",
      "Thesis-forward opening: p.2 Key messages lets the reader see the conclusion before the analysis"
    ],
    "topWeaknesses": [
      "No recommendation or 'so what' slide — p.15 and p.19 hint at brand plays but none crystallize a prescriptive next step",
      "Missing section dividers; four-to-five implicit pillars are strung together without signposting, weakening MECE legibility",
      "Soft close: p.20 (outlook) and p.21 (theme restatement) end on observation rather than a call to action"
    ],
    "narrativeScore": 68,
    "pillarCritique": "No real section dividers — the deck flows as a continuous stream where pillars (consumer shifts, channel evolution, brand performance, digital/WeChat) are implicit rather than signposted, so MECE structure must be inferred by the reader.",
    "closingCritique": "Closing is soft: p.19 ('fast fashion playbook') and p.20 (2018 outlook) are analytical, and p.21 restates the theme ('China is increasingly setting the trend') rather than prescribing action — there is no explicit 'what brands should do next' slide.",
    "openingCritique": "The 'Key messages' slide at p.2 sets thesis up-front (good Storymakers move), and p.3 grounds it in the prior 2015 report for continuity — but neither slide names stakes or a decision the reader must make, so it reads more like a state-of-the-market briefing than a hook.",
    "extractionSeconds": 47.733463,
    "narrativeCritique": "The deck follows a loose S->C->A arc — setup (p.3 2015 expectations), complication/analysis (pp.4-19 market shifts, millennials, digital, WeChat), and a light resolution (p.20 outlook, p.21 trend-setting close) — but the 'resolution' is an outlook slide, not a crisp recommendation, so the analytical middle dominates and the story never fully lands.",
    "titleQualityScore": 78,
    "titleQualityCritique": "Most titles are genuinely declarative and insight-bearing (p.4 'Domestic market growth has been led by female categories', p.7 'Millennials prefer fashion, street casual, new and in-season', p.10 'Online luxury sales continue to grow fast but still remain small') — a few drift toward topic labels (p.12 'Four types of online channels were active')."
  },
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/xid4B-qgpLZDmbMZsv8Q3uRqrqfppLCKeA6EgNMrARg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYTk4YTU1YWZhODA5MGY4L3AwMDEuanBn",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 12,
        "componentCount": 4,
        "textChars": 71,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "photo",
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:41.53+00",
          "seconds": 2.497,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/1",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-1",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.72,
            "y": 0.9
          },
          "kind": "image",
          "text": "BAIN & COMPANY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:41.53+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f238e474-e9be-4392-8e22-970610665165",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 1,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:41.53+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7ee0e763-0182-416d-9d30-77779c3eec0c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.02,
            "y": 0.83
          },
          "kind": "paragraph",
          "text": "2017 China Luxury Market Study",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:41.53+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9326a278-7d8d-4fdf-8a66-5733ccad1cab",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.45,
            "x": 0.05,
            "y": 0.68
          },
          "kind": "title",
          "text": "China Setting Luxury Trends",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:41.53+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "12a2a91f-9523-488b-9534-ae7ad3e5db5c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/Q0m3ej5QNBwiqkZtibcL7z80t6WUlbS5vT-qYSC2DmE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYTk4YTU1YWZhODA5MGY4L3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/j5xnHIQu9o1-wOBcFgR68AK1GdfPK4EPxncANSoC270/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYTk4YTU1YWZhODA5MGY4L3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/fKeEYr4MoIsNdbQAneesZoj_d1Li_gPZA9jQip7FleE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYTk4YTU1YWZhODA5MGY4L3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "setup",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 80,
        "componentCount": 8,
        "textChars": 1453,
        "nDataPoints": 1,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "numbered_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:42.522+00",
          "seconds": 3.176,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/2",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-2",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.8,
            "w": 0.3,
            "x": 0.02,
            "y": 1
          },
          "kind": "list",
          "text": "Spectacular growth of Chinese luxury spending in 2017; Millennials define new luxury trends; Online and offline footprints being adjusted; Large variation of growth performance across brands; Strong momentum to continue in 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.522+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4ebdaac4-11fe-4076-a0e5-fc76b764cb80",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "market growth: 20%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:22+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba7-04bfbfdcc55d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.65,
            "x": 0.33,
            "y": 0.65
          },
          "kind": "paragraph",
          "text": "Outperforming brands focus on ready to wear, creating constant “newness” and “freshness,” harnessing the power of digital marketing and adopting a “fast fashion” supply chain model, all of which result in higher store productivity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.522+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2d88e523-6c16-4849-8f79-8c3e47e0fcc7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.65,
            "x": 0.33,
            "y": 0.81
          },
          "kind": "paragraph",
          "text": "Strong market momentum is likely to continue, fueled by millennials and ready-to-wear, but growth is likely to slow down to low-mid teens, given high growth rates achieved in 2017",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.522+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "560d6e64-fc4d-4528-8050-7bd05b3f474a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.65,
            "x": 0.33,
            "y": 0.33
          },
          "kind": "paragraph",
          "text": "New consumers, mostly Millennials have been major contributors to the market growth; Millennials are digital savvy and very knowledgeable about luxury. They like “fashion and casual,” favor designer brands and start buying luxury goods at a young age with relatively high frequency",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.522+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7856aaa4-f2da-46e5-a268-9f83b2c575a7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.65,
            "x": 0.33,
            "y": 0.17
          },
          "kind": "paragraph",
          "text": "In line with 2015 Bain China luxury report forecasts, the domestic market outgrew overseas purchases and reached 20% growth in 2017; also, category rebalancing continued with female categories outgrowing male categories",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.522+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "923d7f5b-c265-44e4-9ee9-cfffd992e4c3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.65,
            "x": 0.33,
            "y": 0.49
          },
          "kind": "paragraph",
          "text": "Most brands continue to adjust their footprint: fewer but bigger stores, preferably in shopping malls, that offer integrated “retailtainment” experience. Also, most brands have launched their Brand.com (or are planning to do it in 2018), but only few are considering other online options",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.522+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a7b1df0c-d307-4a30-84bf-3ffa1a25db21",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.18,
            "x": 0.02,
            "y": 0.06
          },
          "kind": "title",
          "text": "Key messages",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.522+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "576255a2-3b53-4fec-a007-7f6df9f40dcb",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "market growth",
          "numberRaw": "20%",
          "numberKind": "percent",
          "actionTitle": null,
          "calloutText": null,
          "numberScale": null,
          "numberValue": 20,
          "metricFamily": "growth_rate",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Governing Thought",
            "slug": "governing-thought",
            "status": "active",
            "bestFor": "When the deck makes a recommendation, decision, or argues a position; when defining the top of a pyramid before structuring supports; when an SCQA opening needs an Answer; when stripping topic-style titles in favour of action titles.",
            "canonId": "019dd956-8286-760e-8638-77558a0d71ba",
            "version": 1,
            "bodyDocId": "06f7d5a5-daab-44c1-9d67-63c52ba03962",
            "description": "The single declarative sentence at the apex of a Minto pyramid that summarises and is supported by everything beneath it — the answer the deck exists to defend.",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-76f90843aa49",
          "evidence": "Each numbered row is a governing thought for its downstream section.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "When the deck makes a recommendation, decision, or argues a position; when defining the top of a pyramid before structuring supports; when an SCQA opening needs an Answer; when stripping topic-style titles in favour of action titles.",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": "Forces the writer to commit to a position before structuring the case — exposes muddled thinking that hides safely inside topic-style headings. Gives busy readers the answer in the first cognitive beat and enables progressive disclosure of the supporting case.",
          "antipattern": "Topic-style headings ('Strategic options for growth', 'Considerations for Europe') instead of declarative claims with verbs. Multi-sentence apex statements. Qualifier-laden hedges. Noun-phrase labels ('Recommendation: acquisition of Target B') pretending to be sentences. Fake governing thoughts — confident apex the supports don't actually force.",
          "cardinality": null,
          "narrativePurpose": "Anchor the document in one defensible claim with a working verb, so the audience knows the answer before they read the proof and the entire structure ladders up to it."
        },
        {
          "tool": {
            "name": "MECE Principle",
            "slug": "mece-principle",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7c60-71a8-8758-c79d914489c9",
            "version": 1,
            "bodyDocId": null,
            "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-7a623fb838d3",
          "evidence": "5 messages cover growth, demand, channels, brand response, outlook without overlap.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Pyramid Principle",
            "slug": "pyramid-principle",
            "status": "active",
            "bestFor": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
            "canonId": "019dd956-7cbd-7219-a477-c871e2bc1aff",
            "version": 1,
            "bodyDocId": "88b6ac56-b880-46f9-8621-ef3491ab6235",
            "description": "Lead with the answer; group three to five MECE supports beneath it; recurse one level down. Top-down hierarchical structure for any document with a single recommendation.",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-70bb47851b11",
          "evidence": "Answer-first summary listing 5 governing claims before any evidence.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": "Solves the two failure modes of expert communication at once: (1) the long climb where readers wait pages for the answer, and (2) logical mush from non-MECE groupings. Progressive disclosure lets a reader stop at any depth and get the right information.",
          "antipattern": "Chronological structure (\"what we did, what we found, what we conclude\") instead of logical hierarchy. Top-of-pyramid that is a topic (\"strategic options\") instead of an answer (\"pursue Option B because...\"). Non-MECE supports that overlap or fail to cover the universe.",
          "cardinality": null,
          "narrativePurpose": "Transfer conviction with minimum reader effort by mirroring how decision-makers consume information: answer first, scaffolding behind."
        },
        {
          "tool": {
            "name": "Chunking",
            "slug": "chunking",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
            "version": 1,
            "bodyDocId": null,
            "description": "Information grouped into chunks is remembered better - structure content in digestible units",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-7fad2a1fc468",
          "evidence": "Audience handed exactly 5 chunks within Miller's 7+/-2 budget.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-5dba173b6a0f",
          "evidence": "Each red label states an insight, e.g. 'Spectacular growth of Chinese luxury spending in 2017'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-641c6f9fb6c6",
          "evidence": "Red = headline insight, gray = supporting copy across all 5 rows.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Grid System",
            "slug": "grid-system",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b745-710f-8b70-825c603b1163",
            "version": 1,
            "bodyDocId": null,
            "description": "Aligning elements to invisible grid for visual harmony",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-6db7512f54ba",
          "evidence": "Strict two-column grid (insight | evidence).",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Law of Similarity",
            "slug": "law-of-similarity",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
            "version": 1,
            "bodyDocId": null,
            "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-685a340f2f08",
          "evidence": "5 visually identical rows signal parallel messages.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-6291a9f66146",
          "evidence": "Red insight blocks dominate gray supporting bullets.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "title": "The slide combines two distinct sub-analyses: government policy impacts and brand pricing/parallel channel dynamics.",
      "function": "establish_context",
      "rawType": "situation_overview",
      "block": null,
      "metadata": {
        "slideType": "situation_overview",
        "slideTypeCanon": {
          "name": "Situation overview",
          "slug": "situation_overview",
          "status": "active",
          "canonId": "019de52d-0cfe-7769-99aa-9a2fe82a4039",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 81,
        "componentCount": 9,
        "textChars": 928,
        "nDataPoints": 5,
        "notes": "The slide combines two distinct sub-analyses: government policy impacts and brand pricing/parallel channel dynamics.",
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "bar_chart_100pct",
          "callout_box",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:43.67+00",
          "seconds": 4.209,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/3",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-3",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Government and brands have contributed to bring luxury consumption back to China",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:22+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba6-e96229d2be0c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.15,
            "x": 0.55,
            "y": 0.35
          },
          "kind": "chart",
          "text": "What price difference level can you accept to purchase luxury items in China",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.67+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3df1fa1d-1852-46a7-ac19-7dc4bc81bac8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.45,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "diagram",
          "text": "Government efforts to localize and officialize consumption",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.67+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "60aa0167-40ed-43f7-998d-74c08c681b73",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.45,
            "x": 0.05,
            "y": 0.4
          },
          "kind": "list",
          "text": "Government policy actions including tightening gray markets, promoting cross-border e-commerce, and reducing import duties.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.67+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0896bc2e-7c56-45d4-bcc8-9da3c33c4007",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.3,
            "x": 0.65,
            "y": 0.35
          },
          "kind": "paragraph",
          "text": "Brands responded to price differentials by cutting prices in China and adjusting global pricing strategies.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.67+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9d7d948f-157e-4cad-b1a8-2bb79697539a",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Although some brands claim no plan on large-scale price harmonization, they have adjusted prices for selected items in a very low-key way; brands are nervous about any negative impact. — Brand executive",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:22+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba6-ee1df13c77c2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.55,
            "y": 0.75
          },
          "kind": "source-note",
          "text": "Sources: Bain survey of luxury goods consumers in mainland China, 2015 (n=1,447); Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.67+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "39c8ac1a-44b9-4220-bab5-2bdfeaf3b4cd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.8,
            "x": 0.1,
            "y": 0.85
          },
          "kind": "title",
          "text": "Government and brands have contributed to bring luxury consumption back to China",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.67+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cbf101aa-89a0-40e1-884a-ea707aa1c4d8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "In 2015 report, we expected improvement in luxury domestic sales driven by efforts of government and brands",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.67+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2fdbfa7f-78a5-48a2-9c1d-13059f0ccbc4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Inductive Reasoning",
            "slug": "inductive-reasoning",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-99c6-705e-94cc-76a504c3da37",
            "version": 1,
            "bodyDocId": null,
            "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-93742fbe417c",
          "evidence": "First page of a 3-evidence loop converging on 'growth was real'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-813ca6c98b66",
          "evidence": "Title quotes the prediction: '2015 report... we expected improvement... driven by efforts of government and brands'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Authority Bias",
            "slug": "authority-bias",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
            "version": 1,
            "bodyDocId": null,
            "description": "Expert opinions are weighted more heavily - cite credible sources",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Architect",
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-8f1cc4bb2c23",
          "evidence": "Cites Bain's own 2015 report, Reuters, Merrill Lynch, Macquarie.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Contrast Principle",
            "slug": "contrast-principle",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
            "version": 1,
            "bodyDocId": null,
            "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-8af96d8bf551",
          "evidence": "Red arrow + red callout pop against muted gray snapshot.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Emotional Appeal",
            "slug": "emotional-appeal",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
            "version": 1,
            "bodyDocId": null,
            "description": "Connecting to audience feelings rather than just logic",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-87accd34779d",
          "evidence": "Bottom callout in red: 'luxury consumption back to China'.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "863dff84-a8fb-4f8e-a509-0a64ae9f1161",
          "evidence": "The slide links government/brand actions to the outcome of bringing consumption back to China.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 19:38:43.67+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "frameworkName": "causal-chain"
        }
      ],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0702-74a3-87e5-052d4d96e379",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "Growth data, millennials evidence, channel landscape with 2x2 on p12.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Situation & Context",
          "beatId": "019dd95a-0702-74a3-87e5-131c10055c84",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "2015 forecast came true; 2017 growth context.",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 5,
          "from": 3,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-91ea413e2c8a",
          "evidence": "Three evidence slides (2015 forecast confirmed, female-led 20% CAGR, China = 32% global) build a single growth pattern.",
          "position": 1,
          "objective": "Establish that 2017 domestic luxury growth was real and broad-based",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 4,
      "type": "analysis",
      "title": "The chart shows a single bar representing total market size (~142B RMB) with a breakdown of categories and their respective CAGRs.",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 67,
        "componentCount": 7,
        "textChars": 732,
        "nDataPoints": 15,
        "notes": "The chart shows a single bar representing total market size (~142B RMB) with a breakdown of categories and their respective CAGRs.",
        "elementsJson": [
          "headline_text",
          "bar_chart_vertical",
          "icon_grid",
          "bullet_list",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:41.955+00",
          "seconds": 2.485,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/4",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-4",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Female categories outgrew the overall domestic market; rebalancing between male and female categories continues.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:22+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba7-36c0762a3420",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.3,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "chart",
          "text": "2017 China's mainland luxury market by category (B RMB)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:41.955+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "52c5d60b-0d8f-4936-b3ed-d93fc7fb5f49",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.05,
            "y": 0.9
          },
          "kind": "disclaimer",
          "text": "Note: Only premium cosmetics (e.g., Estée Lauder and Lancôme) are considered as luxury goods in the cosmetics category. Sources: Lit research; Expert interview; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:41.955+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c2df0e01-5a36-4952-965f-89ed43daa37d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.3,
            "x": 0.65,
            "y": 0.2
          },
          "kind": "list",
          "text": "Spectacular growth overall in 2017, after 4 years of lukewarm performance and decline. Female categories outgrew the overall domestic market; rebalancing between male and female categories continues. Growth in bags and leather products driven by new design.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:41.955+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f36a414d-dc82-45f7-a15d-a6dc29bdad45",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "CAGR: 28%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:22+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba7-3b70b704dbba",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.25,
            "x": 0.35,
            "y": 0.25
          },
          "kind": "table",
          "text": "Category list with CAGR values",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:41.955+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "796dc274-99a8-48f8-add0-cc0a9cd09d16",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Domestic market growth has been led by female categories-cosmetics, women’s wear and jewelry...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:41.955+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "83c7803b-2f18-4a6e-8652-61c2ea0a7a82",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "CAGR",
          "numberRaw": "28%",
          "numberKind": "percent",
          "actionTitle": "Domestic market growth has been led by female categories-cosmetics, women’s wear and jewelry...",
          "calloutText": "Female categories outgrew the overall domestic market; rebalancing between male and female categories continues.",
          "numberScale": null,
          "numberValue": 28,
          "metricFamily": "growth_rate",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-96aa47cbbf14",
          "evidence": "Title states the insight: 'led by female categories — cosmetics, women's wear and jewelry'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-9a25e34fee35",
          "evidence": "Red hand-drawn circles on 24%, 27%, 28% CAGRs.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-a019d967f01b",
          "evidence": "Stacked bar with category breakouts and CAGR call-side annotation.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-a7af4f63fd76",
          "evidence": "Red used only for highlighted female categories vs gray bars.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-9e6a62b6ff50",
          "evidence": "Only the female-category CAGRs are circled in red — they pop.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0702-74a3-87e5-052d4d96e379",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "Growth data, millennials evidence, channel landscape with 2x2 on p12.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Situation & Context",
          "beatId": "019dd95a-0702-74a3-87e5-131c10055c84",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "2015 forecast came true; 2017 growth context.",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 5,
          "from": 3,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-91ea413e2c8a",
          "evidence": "Three evidence slides (2015 forecast confirmed, female-led 20% CAGR, China = 32% global) build a single growth pattern.",
          "position": 1,
          "objective": "Establish that 2017 domestic luxury growth was real and broad-based",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "analysis",
      "title": "The slide uses a stacked bar chart to show market share composition.",
      "function": "summarize",
      "rawType": "market_landscape",
      "block": null,
      "metadata": {
        "slideType": "market_landscape",
        "slideTypeCanon": {
          "name": "Market landscape",
          "slug": "market_landscape",
          "status": "active",
          "canonId": "019de52d-0b6d-75db-a946-9ac362e3afc2",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 41,
        "componentCount": 5,
        "textChars": 435,
        "nDataPoints": 12,
        "notes": "The slide uses a stacked bar chart to show market share composition.",
        "elementsJson": [
          "headline_text",
          "bar_chart_stacked",
          "bullet_list",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:41.903+00",
          "seconds": 2.395,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/5",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-5",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.35,
            "x": 0.13,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Market by consumer nationality 2016 vs 2017",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:41.903+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "72eedb20-4949-499d-8a36-3d601d46b46e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.35,
            "x": 0.6,
            "y": 0.2
          },
          "kind": "list",
          "text": "Highlights regarding Chinese luxury spending growth, wealth effects, and domestic market performance.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:41.903+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5d456787-d651-46cf-876d-56708f06574f",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Global luxury market share: 32%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:22+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba6-ce0f40bcfb40",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.02,
            "y": 0.9
          },
          "kind": "source-note",
          "text": "Note: Millennials in the report were defined as 20-34 years old, born between 1983 and 1997. Sources: Bain global luxury report; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:41.903+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eb897d77-7610-42cd-837c-a06b107f12f3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "...Chinese luxury spending globally also enjoyed strong growth and represented 32% of the global luxury market in 2017",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:41.903+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5888f75b-b225-4483-af05-ca948129a52d",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Global luxury market share",
          "numberRaw": "32%",
          "numberKind": "percent",
          "actionTitle": "...Chinese luxury spending globally also enjoyed strong growth and represented 32% of the global luxury market in 2017",
          "calloutText": null,
          "numberScale": null,
          "numberValue": 32,
          "metricFamily": "share_penetration",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-a97c7083aa99",
          "evidence": "Title delivers the stat: '32% of the global luxury market in 2017'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-afc8e0e85ea9",
          "evidence": "Specific 32% global share figure.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0702-74a3-87e5-052d4d96e379",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "Growth data, millennials evidence, channel landscape with 2x2 on p12.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Situation & Context",
          "beatId": "019dd95a-0702-74a3-87e5-131c10055c84",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "2015 forecast came true; 2017 growth context.",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 5,
          "from": 3,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-91ea413e2c8a",
          "evidence": "Three evidence slides (2015 forecast confirmed, female-led 20% CAGR, China = 32% global) build a single growth pattern.",
          "position": 1,
          "objective": "Establish that 2017 domestic luxury growth was real and broad-based",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "evidence",
      "title": "The slide uses a combination of bar charts and testimonials to support the thesis.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 76,
        "componentCount": 8,
        "textChars": 890,
        "nDataPoints": 7,
        "notes": "The slide uses a combination of bar charts and testimonials to support the thesis.",
        "elementsJson": [
          "headline_text",
          "bar_chart_vertical",
          "bar_chart_vertical",
          "quote_block",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:42.899+00",
          "seconds": 3.195,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/6",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-6",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.5,
            "w": 0.4,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Age of survey respondents at first luxury purchase",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.899+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5add0695-0a57-49ea-a50c-24a49a270767",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.2,
            "x": 0.45,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Average number of times survey respondents made luxury purchases",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.899+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5c5501db-626b-4d26-b822-b8d00ba660c6",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Purchase frequency: ~8",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:24+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba7-aaa479a87097",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.7,
            "y": 0.2
          },
          "kind": "quote",
          "text": "I started to be fascinated by luxury brands when I was in high school. It was quite common for my classmates and friends to follow the trend of global fashion. We just imitated our idols and fashion bloggers and bought what they wear.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.899+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "08b8bf39-bcde-49c2-8ad7-73df800a9901",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.7,
            "y": 0.55
          },
          "kind": "quote",
          "text": "Five years ago, Chinese luxers were 10 years younger than other countries; now, Chinese luxers are closer to 20 years younger than other countries",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.899+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "98de4055-1b60-4862-a95b-7fc86103538a",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Five years ago, Chinese luxers were 10 years younger than other countries; now, Chinese luxers are closer to 20 years younger than other countries (Executive, Luxury Brand)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:24+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba7-a6cd646b2339",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.05,
            "y": 0.92
          },
          "kind": "source-note",
          "text": "Sources: Bain China luxury consumer survey, 2017 (N=1,170); Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.899+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "37cac3d5-0300-4eac-b063-7254574921bc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Millennials have been major contributors to luxury growth: they start purchasing luxury at an earlier age and buy more frequently",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.899+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1ffa6a01-13aa-4a2d-8e27-b5c92f4e1c76",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Purchase frequency",
          "numberRaw": "~8",
          "numberKind": "plain",
          "actionTitle": "Millennials have been major contributors to luxury growth: they start purchasing luxury at an earlier age and buy more frequently",
          "calloutText": null,
          "numberScale": null,
          "numberValue": 8,
          "metricFamily": "other",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-b3a6004a9af1",
          "evidence": "Title is the conclusion: 'start purchasing luxury at an earlier age and buy more frequently'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-bbb472a0cc7b",
          "evidence": "Red = millennials, gray = other ages.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Contrast Principle",
            "slug": "contrast-principle",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
            "version": 1,
            "bodyDocId": null,
            "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-be2907b42bf6",
          "evidence": "Right chart juxtaposes Millennials ~8 vs Other ~5.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Singularity Effect",
            "slug": "singularity-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-dcd3-7287-94d8-5a49496c2ddb",
            "version": 1,
            "bodyDocId": null,
            "description": "People care more about individuals than statistics - use specific examples",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-c3d950f77baf",
          "evidence": "Two named individual quotes (21-yo Beijing consumer + executive).",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Social Validation",
            "slug": "social-validation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-ddaa-77f9-890c-a1cf082c5ccd",
            "version": 1,
            "bodyDocId": null,
            "description": "Showing others have done something, especially similar others",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-c61e10806736",
          "evidence": "Consumer + executive quotes both endorse the millennial trend.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-b440e3539f74",
          "evidence": "Only the millennial age bars (20-25, 26-34) and the ~8 frequency bar are red.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0702-74a3-87e5-052d4d96e379",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "Growth data, millennials evidence, channel landscape with 2x2 on p12.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 11,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Problem & Complication",
          "beatId": "019dd95a-0702-74a3-87e5-17d8e842851b",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "Millennials reshape demand; channels need adjustment.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 9,
          "from": 6,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-972a6560a02a",
          "evidence": "Four data points (earlier age + 8x frequency, 93% want fashion, digital-savvy, 64% opinionated) converge on millennials thesis.",
          "position": 2,
          "objective": "Prove millennials are the engine of luxury growth",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "resolution",
      "title": "The word cloud is shaped like a heart.",
      "function": "summarize",
      "rawType": "key_takeaways",
      "block": null,
      "metadata": {
        "slideType": "key_takeaways",
        "slideTypeCanon": {
          "name": "Key takeaways",
          "slug": "key_takeaways",
          "status": "active",
          "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 45,
        "componentCount": 6,
        "textChars": 394,
        "nDataPoints": 3,
        "notes": "The word cloud is shaped like a heart.",
        "elementsJson": [
          "headline_text",
          "bar_chart_stacked",
          "infographic"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:45.804+00",
          "seconds": 5.992,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/7",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-7",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "93% of millennials agree or strongly agree that they will tend to buy more fashionable luxury brands in the next three years.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:23+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba7-8a0c5360c5ce",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.35,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Percentage of survey responses within millennials (n=502)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:45.804+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ecaf93e3-75d2-47b5-b237-19336bd644f8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.02,
            "y": 0.93
          },
          "kind": "disclaimer",
          "text": "Sources: Bain China luxury consumer survey, 2017 (N=1,170); Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:45.804+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "018b03ca-2f59-4d9a-9885-19ce2fd1c94d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.5,
            "x": 0.45,
            "y": 0.2
          },
          "kind": "image",
          "text": "TOP WORDS MENTIONED BY MILLENNIALS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Infographic",
              "slug": "infographic",
              "status": "active",
              "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "infographic",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:45.804+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ca48e0e0-2686-47e7-98d1-0f752011de31",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Survey agreement: 93%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:23+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba7-8cf46e110761",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.04
          },
          "kind": "title",
          "text": "Millennials prefer “fashion,” “street casual,” “new” and “in-season” luxury products",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:45.804+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e8b634f6-d566-4f39-9e1e-72bdef3c24ae",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Survey agreement",
          "numberRaw": "93%",
          "numberKind": "percent",
          "actionTitle": "Millennials prefer “fashion,” “street casual,” “new” and “in-season” luxury products",
          "calloutText": "93% of millennials agree or strongly agree that they will tend to buy more fashionable luxury brands in the next three years.",
          "numberScale": null,
          "numberValue": 93,
          "metricFamily": "survey_sentiment",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-cb707a2ef371",
          "evidence": "Title states preference: 'fashion, street casual, new and in-season'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-cd6ea217e58a",
          "evidence": "Callout: '93% of millennials agree they will buy more fashionable luxury brands'.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-d3e24c1af840",
          "evidence": "Single 93% figure highlighted in callout.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0702-74a3-87e5-052d4d96e379",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "Growth data, millennials evidence, channel landscape with 2x2 on p12.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 11,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Problem & Complication",
          "beatId": "019dd95a-0702-74a3-87e5-17d8e842851b",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "Millennials reshape demand; channels need adjustment.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 9,
          "from": 6,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-972a6560a02a",
          "evidence": "Four data points (earlier age + 8x frequency, 93% want fashion, digital-savvy, 64% opinionated) converge on millennials thesis.",
          "position": 2,
          "objective": "Prove millennials are the engine of luxury growth",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "analysis",
      "title": "Data from Bain China luxury consumer survey 2017.",
      "function": "analyze_data",
      "rawType": "customer_journey",
      "block": null,
      "metadata": {
        "slideType": "customer_journey",
        "slideTypeCanon": {
          "name": "Customer journey",
          "slug": "customer_journey",
          "status": "active",
          "canonId": "019de52d-0966-70ce-afe3-bc7c98ffc8c9",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 44,
        "componentCount": 5,
        "textChars": 515,
        "nDataPoints": 10,
        "notes": "Data from Bain China luxury consumer survey 2017.",
        "elementsJson": [
          "headline_text",
          "bar_chart_vertical",
          "bar_chart_100pct",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:42.256+00",
          "seconds": 2.323,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/8",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-8",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.4,
            "x": 0.55,
            "y": 0.25
          },
          "kind": "chart",
          "text": "On which channel do you receive luxury information?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart (100%)",
              "slug": "bar-stacked-100pct",
              "status": "active",
              "canonId": "019de52c-ff14-71b8-8d88-860f8d7da84b",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked-100pct",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.256+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f02d24ce-e20d-4078-9b77-cef9f3944d5a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.45,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Time spent on digital in hours per week, by age group, in 2017",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.256+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8ad798be-e867-423c-89c3-887910bf962c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.8,
            "x": 0.05,
            "y": 0.9
          },
          "kind": "disclaimer",
          "text": "Notes: 1. Time spent on digital refers to Weibo, WeChat, etc.; 2. digital channel refers to Internet (PC and mobile) and TV; nondigital channel refers to friends, in-store sales. Sources: Bain China luxury consumer survey, 2017 (n=1,170); CNNIC; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.256+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b8c8d1a6-a66c-4560-b8e2-e9ae4b2eefb1",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Hours spent on digital per week: 22",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:23+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba7-6c2614d7300a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.8,
            "x": 0.05,
            "y": 0.02
          },
          "kind": "title",
          "text": "Millennials are digital savvy, relying on digital to receive information or even to purchase luxury products",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.256+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a1ade4a3-1964-4e6a-a571-8726696616f2",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Hours spent on digital per week",
          "numberRaw": "22",
          "numberKind": "plain",
          "actionTitle": "Millennials are digital savvy, relying on digital to receive information or even to purchase luxury products",
          "calloutText": null,
          "numberScale": null,
          "numberValue": 22,
          "metricFamily": "other",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-d69cd9dc590f",
          "evidence": "Title: 'Millennials are digital savvy, relying on digital to receive information or even to purchase'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-db1a3fda13c0",
          "evidence": "Specific stat in inventory (22).",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0702-74a3-87e5-052d4d96e379",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "Growth data, millennials evidence, channel landscape with 2x2 on p12.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 11,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Problem & Complication",
          "beatId": "019dd95a-0702-74a3-87e5-17d8e842851b",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "Millennials reshape demand; channels need adjustment.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 9,
          "from": 6,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-972a6560a02a",
          "evidence": "Four data points (earlier age + 8x frequency, 93% want fashion, digital-savvy, 64% opinionated) converge on millennials thesis.",
          "position": 2,
          "objective": "Prove millennials are the engine of luxury growth",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "resolution",
      "title": "The slide uses a stacked bar chart to segment millennial luxury shoppers, followed by a qualitative description of each segment.",
      "function": "summarize",
      "rawType": "key_takeaways",
      "block": null,
      "metadata": {
        "slideType": "key_takeaways",
        "slideTypeCanon": {
          "name": "Key takeaways",
          "slug": "key_takeaways",
          "status": "active",
          "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 81,
        "componentCount": 9,
        "textChars": 948,
        "nDataPoints": 4,
        "notes": "The slide uses a stacked bar chart to segment millennial luxury shoppers, followed by a qualitative description of each segment.",
        "elementsJson": [
          "headline_text",
          "bar_chart_stacked",
          "bullet_list",
          "photo",
          "callout_box",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:42.336+00",
          "seconds": 2.393,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/9",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-9",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "As Chinese millennials are maturing, they become more selective and demanding. The generation tends to develop savvier spending habits, while not compromising on quality or taste.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba9-24e4b5331c36",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.25,
            "x": 0.05,
            "y": 0.3
          },
          "kind": "chart",
          "text": "Percentage of luxer type of millennials in survey respondents (n=502)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.336+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "67ff72ae-3314-4983-8608-261c4730e465",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.25,
            "x": 0.7,
            "y": 0.2
          },
          "kind": "list",
          "text": "Highlights of millennial luxury shopping behavior",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.336+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6cc32baf-6ff3-4a8d-a784-264f34ca146a",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Percentage of luxury shopper types: 64%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba9-2e8cccf09767",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.7,
            "y": 0.6
          },
          "kind": "quote",
          "text": "As Chinese millennials are maturing, they become more selective and demanding. The generation tends to develop savvier spending habits, while not compromising on quality or taste.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.336+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cdd4e6aa-8984-4b89-abed-be8173d61d80",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "As Chinese millennials are maturing, they become more selective and demanding. The generation tends to develop savvier spending habits, while not compromising on quality or taste. — Executive, Luxury Brand",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba9-28b164129ca4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.5,
            "x": 0.05,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Sources: Bain China luxury consumer survey, 2017 (N=1,170); Expert interview; Lit research; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.336+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a978ce08-1668-4800-84dc-aa2890266692",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.35,
            "x": 0.3,
            "y": 0.25
          },
          "kind": "table",
          "text": "Type and Motto/Description of millennial luxury shoppers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.336+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ab47c2ff-7293-4002-983b-5cd167c4c6a2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.8,
            "x": 0.05,
            "y": 0.03
          },
          "kind": "title",
          "text": "Millennials are knowledgeable and opinionated about luxury products",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.336+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "398646d0-fb11-4b75-a07e-42349c8e6fca",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Percentage of luxury shopper types",
          "numberRaw": "64%",
          "numberKind": "percent",
          "actionTitle": "Millennials are knowledgeable and opinionated about luxury products",
          "calloutText": "As Chinese millennials are maturing, they become more selective and demanding. The generation tends to develop savvier spending habits, while not compromising on quality or taste.",
          "numberScale": null,
          "numberValue": 64,
          "metricFamily": "survey_sentiment",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-dc31db217998",
          "evidence": "Title: 'Millennials are knowledgeable and opinionated about luxury products'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-eac50cae93bc",
          "evidence": "Each segment annotated with a motto + behavior description.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Audience Persona",
            "slug": "audience-persona",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7fe3-74e9-88b8-be0bea34f219",
            "version": 1,
            "bodyDocId": null,
            "description": "Detailed fictional profile of typical audience member including goals, frustrations, and context",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "16133727-e99c-4c09-8dfa-e3537cc78827",
          "evidence": "Millennials are knowledgeable and opinionated about luxury products",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:15:14.255534+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "649c1f7b-55ba-4720-abda-08f19297b022",
          "evidence": "chart/bar-stacked: Percentage of luxer type of millennials in survey respondents (n=502)",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-17 03:15:14.299669+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-e67fffe1f0b0",
          "evidence": "Red = Opinionated, grays for the other three segments.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Singularity Effect",
            "slug": "singularity-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-dcd3-7287-94d8-5a49496c2ddb",
            "version": 1,
            "bodyDocId": null,
            "description": "People care more about individuals than statistics - use specific examples",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-ede6dc777c39",
          "evidence": "Executive quote anchoring the maturation insight.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-e26970890101",
          "evidence": "64% Opinionated segment is the only red bar.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019dd95a-1d21-7467-a461-8e4b16fd0b2c",
          "evidence": "Four labelled segments: Omnivore / Influenced by family / Influenced by media / Opinionated.",
          "framework": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:34.940444+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "frameworkName": "Millennial Luxury Shopper Segmentation"
        }
      ],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0702-74a3-87e5-052d4d96e379",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "Growth data, millennials evidence, channel landscape with 2x2 on p12.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 11,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Problem & Complication",
          "beatId": "019dd95a-0702-74a3-87e5-17d8e842851b",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "Millennials reshape demand; channels need adjustment.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 9,
          "from": 6,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-972a6560a02a",
          "evidence": "Four data points (earlier age + 8x frequency, 93% want fashion, digital-savvy, 64% opinionated) converge on millennials thesis.",
          "position": 2,
          "objective": "Prove millennials are the engine of luxury growth",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 10,
      "type": "analysis",
      "title": "Includes a consumer testimonial and CAGR data.",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 80,
        "componentCount": 8,
        "textChars": 1064,
        "nDataPoints": 12,
        "notes": "Includes a consumer testimonial and CAGR data.",
        "elementsJson": [
          "headline_text",
          "bar_chart_stacked",
          "bullet_list",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:42.974+00",
          "seconds": 2.961,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/10",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-10",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Online channel grew very fast, driven by the high growth of cosmetics and rising penetration of handbags and ready-to-wear",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba8-758bce088f4a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.45,
            "x": 0.05,
            "y": 0.215
          },
          "kind": "chart",
          "text": "Mainland China luxury sales by channel (B RMB)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.974+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8e8b63d0-6788-4e51-ada4-7dae733d95c8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.35,
            "x": 0.62,
            "y": 0.215
          },
          "kind": "list",
          "text": "Online channel grew very fast, driven by the high growth of cosmetics and rising penetration of handbags and ready-to-wear. Overall online penetration still remained low, except for cosmetics (15-20%). Offline steadily grew, mainly driven by store productivity uplift.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.974+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bcf67b1e-b5a9-472b-b9c1-266dcb4b4623",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Online sales penetration: 9%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba8-7eae4da78221",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.62,
            "y": 0.67
          },
          "kind": "quote",
          "text": "It used to be common for everyone to shop on the ground floor of premium malls to buy cosmetics, but it is really time-consuming. Nowadays, I can find nearly every cosmetics brand online with fast delivery.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.974+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a544303b-0773-4221-9049-f8011d08c486",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "It used to be common for everyone to shop on the ground floor of premium malls to buy cosmetics, but it is really time-consuming. Nowadays, I can find nearly every cosmetics brand online with fast delivery. — Consumer in Shanghai",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba8-7bf6fb48536f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.05,
            "y": 0.91
          },
          "kind": "source-note",
          "text": "Note: Online sales include only the official online channel. Sources: Expert interview; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.974+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5e80c540-8194-4fe9-825d-6041f2c2d02a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.65,
            "x": 0.05,
            "y": 0.04
          },
          "kind": "title",
          "text": "Online luxury sales continue to grow fast but still remain small",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.974+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d7bbb273-e73a-4ad0-b277-82c9a07f9c5b",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Online sales penetration",
          "numberRaw": "9%",
          "numberKind": "percent",
          "actionTitle": "Online luxury sales continue to grow fast but still remain small",
          "calloutText": "Online channel grew very fast, driven by the high growth of cosmetics and rising penetration of handbags and ready-to-wear",
          "numberScale": null,
          "numberValue": 9,
          "metricFamily": "share_penetration",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-f2bab796642b",
          "evidence": "Title: 'Online luxury sales continue to grow fast but still remain small'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-f706af706281",
          "evidence": "9% callout sized against the broader market.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-fa587472bf6b",
          "evidence": "Trend bar/line for online channel growth.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0702-74a3-87e5-052d4d96e379",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "Growth data, millennials evidence, channel landscape with 2x2 on p12.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 11,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Problem & Complication",
          "beatId": "019dd95a-0702-74a3-87e5-17d8e842851b",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "Millennials reshape demand; channels need adjustment.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 10,
          "loop": {
            "name": "30_2x2_matrix",
            "slug": "30-2x2-matrix",
            "status": "active",
            "bestFor": "Portfolio analysis, prioritization, strategic positioning",
            "canonId": "019dd956-7225-756a-9cc7-1e6d3f039818",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot",
            "description": "Plot options on two critical dimensions to reveal the optimal quadrant",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-9a9fec6a1d9d",
          "evidence": "Online growth setup (p10-11) -> matrix with axes 'price level' x 'brand control' (p12) -> Brand.com sweet-spot (p13).",
          "position": 3,
          "objective": "Map the online channel landscape and surface Brand.com as the winner",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "analysis",
      "title": "Notes: Underwear, children's wear, watch/jewelry/accessory counters and outlet stores not included for any brand; Different labels in one store are counted as o",
      "function": "quantify_impact",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 59,
        "componentCount": 6,
        "textChars": 821,
        "nDataPoints": 4,
        "notes": "Notes: Underwear, children's wear, watch/jewelry/accessory counters and outlet stores not included for any brand; Different labels in one store are counted as one; multiple stores of one brand in a single shopping mall are also counted as one (e.g., shoe store on 1st floor while outfit store on 3rd floor)",
        "elementsJson": [
          "headline_text",
          "waterfall_chart",
          "bullet_list",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:42.939+00",
          "seconds": 2.902,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/11",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-11",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "More than 50% of the top 20 brands consolidated their networks with fewer but bigger stores",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:29+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba9-977d0b0deaf8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.5,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "chart",
          "text": "STORE FOOTPRINT OF TOP 20 BRANDS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Waterfall chart",
              "slug": "waterfall",
              "status": "active",
              "canonId": "019de52d-002e-733e-b5cf-dd3beb6692cc",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "waterfall",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.939+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "61e2cfbf-1e8a-4cd1-86ca-30d8e07cbee9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.96,
            "x": 0.02,
            "y": 0.88
          },
          "kind": "disclaimer",
          "text": "Notes: Underwear, children's wear, watch/jewelry/accessory counters and outlet stores not included for any brand; Different labels in one store are counted as one; multiple stores of one brand in a single shopping mall are also counted as one (e.g., shoe store on 1st floor while outfit store on 3rd floor)\nSources: Analyst report; Official website; Expert interview; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.939+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1b0436b1-f5c6-43d9-bf7c-0a9067d3a13e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.35,
            "x": 0.62,
            "y": 0.28
          },
          "kind": "list",
          "text": "Most brands are reassessing their store footprints\n- More than 50% of the top 20 brands consolidated their networks with fewer but bigger stores\n- A few accessible luxury brands continue to extend their footprint at a rapid pace",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.939+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a68dff81-1396-486b-aedb-bbcf30c262c1",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Number of retail stores: 1,119",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:29+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba9-99018c0e945d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.05,
            "y": 0.04
          },
          "kind": "title",
          "text": "Many brands re-assessing and reducing their store footprint",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.939+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "db817637-e4d4-42e3-a7cf-3607f5a5b762",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Number of retail stores",
          "numberRaw": "1,119",
          "numberKind": "plain",
          "actionTitle": "Many brands re-assessing and reducing their store footprint",
          "calloutText": "More than 50% of the top 20 brands consolidated their networks with fewer but bigger stores",
          "numberScale": null,
          "numberValue": 1.119,
          "metricFamily": "volume_count",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-fe58524066ed",
          "evidence": "Title: 'Many brands re-assessing and reducing their store footprint'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-034b485f14f8",
          "evidence": "1,119 store stat anchors the callout.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 72,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-073f1f560764",
          "evidence": "Sparse layout puts the 1,119 figure in isolation.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Waterfall chart",
            "slug": "waterfall-chart",
            "status": "active",
            "bestFor": null,
            "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "56ab47e2-5c0b-40d7-a956-35b7bd96a3ec",
          "evidence": "chart/waterfall: STORE FOOTPRINT OF TOP 20 BRANDS",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-17 03:15:14.420703+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0702-74a3-87e5-052d4d96e379",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "Growth data, millennials evidence, channel landscape with 2x2 on p12.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 11,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Problem & Complication",
          "beatId": "019dd95a-0702-74a3-87e5-17d8e842851b",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "Millennials reshape demand; channels need adjustment.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 10,
          "loop": {
            "name": "30_2x2_matrix",
            "slug": "30-2x2-matrix",
            "status": "active",
            "bestFor": "Portfolio analysis, prioritization, strategic positioning",
            "canonId": "019dd956-7225-756a-9cc7-1e6d3f039818",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot",
            "description": "Plot options on two critical dimensions to reveal the optimal quadrant",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-9a9fec6a1d9d",
          "evidence": "Online growth setup (p10-11) -> matrix with axes 'price level' x 'brand control' (p12) -> Brand.com sweet-spot (p13).",
          "position": 3,
          "objective": "Map the online channel landscape and surface Brand.com as the winner",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "analysis",
      "title": "The chart uses a matrix structure to categorize channels. The legend indicates data split by 'without cosmetics' and 'with cosmetics'.",
      "function": "present_framework",
      "rawType": "market_landscape",
      "block": null,
      "metadata": {
        "slideType": "market_landscape",
        "slideTypeCanon": {
          "name": "Market landscape",
          "slug": "market_landscape",
          "status": "active",
          "canonId": "019de52d-0b6d-75db-a946-9ac362e3afc2",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 40,
        "componentCount": 5,
        "textChars": 386,
        "nDataPoints": 24,
        "notes": "The chart uses a matrix structure to categorize channels. The legend indicates data split by 'without cosmetics' and 'with cosmetics'.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "matrix_nxn",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:42.975+00",
          "seconds": 2.635,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/12",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-12",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.75,
            "x": 0.02,
            "y": 0.91
          },
          "kind": "disclaimer",
          "text": "Note: By Dec. 2017. In total, 76 luxury brands (20 cosmetics, 26 watches and jewelry, 30 lifestyle, shoes and handbags) are counted; only domestic online channel was included. Sources: Brand interviews; Lit research; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.975+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4f8f352b-cc12-4edf-873e-29b22dafec92",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.95,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "framework",
          "text": "2x2 Matrix",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.975+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "37cc41cd-724e-4779-8e86-c8bc00611c68",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.2,
            "x": 0.4,
            "y": 0.86
          },
          "kind": "legend",
          "text": "Number of brands without cosmetics (grey) with cosmetics (red)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.975+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "18f3ad59-5357-41c4-9f5b-159a252dea88",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.15,
            "x": 0.8,
            "y": 0.13
          },
          "kind": "legend",
          "text": "NONEXHAUSTIVE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.975+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4b3a1bc7-512e-4bc5-9d74-abee480de483",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.65,
            "x": 0.05,
            "y": 0.04
          },
          "kind": "title",
          "text": "Four types of online channels were active in the domestic luxury market",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:42.975+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f4eb5232-3542-4e73-b3d8-9b008354bbad",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "MECE Principle",
            "slug": "mece-principle",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7c60-71a8-8758-c79d914489c9",
            "version": 1,
            "bodyDocId": null,
            "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-1e49876dd678",
          "evidence": "Four channel categories (Brand Owned / Cooperate / Aggregators / Verticals) cover the space without overlap.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "2x2 matrix",
            "slug": "matrix-2x2",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
            "version": 1,
            "bodyDocId": null,
            "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "58382026-5d6e-4ab2-85e3-c4611cc66f6e",
          "evidence": "framework/instance: 2x2 Matrix",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-17 03:15:14.496931+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-09b2d5d6067a",
          "evidence": "Title: 'Four types of online channels were active in the domestic luxury market'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-1bfcea759a8c",
          "evidence": "'NONEXHAUSTIVE' label + arrows linking flash-sale dynamics.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Gestalt Principles",
            "slug": "gestalt-principles",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3",
            "version": 1,
            "bodyDocId": null,
            "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer",
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-13e9c01d6b7b",
          "evidence": "Channels grouped into 4 vertical buckets via proximity + enclosure.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Grid System",
            "slug": "grid-system",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b745-710f-8b70-825c603b1163",
            "version": 1,
            "bodyDocId": null,
            "description": "Aligning elements to invisible grid for visual harmony",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-15d740c5d109",
          "evidence": "Strict 4-column x 3-row grid layout.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-0e90b56ce056",
          "evidence": "Matrix with row labels (price tier) and column labels (brand-control level).",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "f4a14017-58b2-4d19-adcc-efccb6b68b19",
          "evidence": "The slide uses a 2x2 grid to categorize online channels by price level and brand control.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 19:38:42.975+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "frameworkName": "matrix-2x2"
        },
        {
          "matchId": "019dd95a-1d21-7467-a461-8b0434ab6fbe",
          "evidence": "Labelled axes: 'Price level' (rows) x 'More brand control / Less brand control' (columns).",
          "framework": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:34.940444+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "frameworkName": "Online Channel Positioning Matrix"
        }
      ],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0702-74a3-87e5-052d4d96e379",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "Growth data, millennials evidence, channel landscape with 2x2 on p12.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 15,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 12,
          "name": "Solution & Approach",
          "beatId": "019dd95a-0702-74a3-87e5-1b3c53042132",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Channel framework + winning brands' KSFs.",
          "position": 3,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 10,
          "loop": {
            "name": "30_2x2_matrix",
            "slug": "30-2x2-matrix",
            "status": "active",
            "bestFor": "Portfolio analysis, prioritization, strategic positioning",
            "canonId": "019dd956-7225-756a-9cc7-1e6d3f039818",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot",
            "description": "Plot options on two critical dimensions to reveal the optimal quadrant",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-9a9fec6a1d9d",
          "evidence": "Online growth setup (p10-11) -> matrix with axes 'price level' x 'brand control' (p12) -> Brand.com sweet-spot (p13).",
          "position": 3,
          "objective": "Map the online channel landscape and surface Brand.com as the winner",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 13,
      "type": "evidence",
      "title": "The slide uses two bar charts to establish preference and reasons, followed by three qualitative quotes to provide context.",
      "function": "illustrate_case",
      "rawType": "testimonial",
      "block": null,
      "metadata": {
        "slideType": "testimonial",
        "slideTypeCanon": {
          "name": "Testimonial",
          "slug": "testimonial",
          "status": "active",
          "canonId": "019de52d-0a2d-7782-8a48-7e84df92cc97",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 81,
        "componentCount": 9,
        "textChars": 868,
        "nDataPoints": 8,
        "notes": "The slide uses two bar charts to establish preference and reasons, followed by three qualitative quotes to provide context.",
        "elementsJson": [
          "bar_chart_vertical",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:44.188+00",
          "seconds": 3.416,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/13",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-13",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.33,
            "x": 0.35,
            "y": 0.18
          },
          "kind": "chart",
          "text": "Reason to choose Brand.com",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.188+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0781035a-6433-4d3f-b1d0-7861e315bd40",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.33,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "chart",
          "text": "Which online channel do you use to purchase luxury goods?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.188+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4e814ac6-30d5-4489-98ad-f0752f06540b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.05,
            "y": 0.93
          },
          "kind": "disclaimer",
          "text": "Sources: Bain China luxury consumer survey, 2017 (n=1,170); Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.188+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fe116753-e86e-4077-9554-e7b03f8fa66b",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Percentage of mentions: 70%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba8-ce58c3ab852c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.28,
            "x": 0.69,
            "y": 0.66
          },
          "kind": "quote",
          "text": "From my point of view, genuineness comes first. I cannot imagine what my colleagues would say about me if I wear a fake coat.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.188+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4ecfa818-42cb-4056-a49e-238230b0f584",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.28,
            "x": 0.69,
            "y": 0.41
          },
          "kind": "quote",
          "text": "Shopping on Brand.com is easy, secure and extremely convenient. I can spend as long as I want to select my desired color and size.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.188+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b82249b1-384a-43c2-bfa6-a26f42c8b1c2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.28,
            "x": 0.69,
            "y": 0.16
          },
          "kind": "quote",
          "text": "I really enjoy shopping through official websites nowadays. They have a Chinese version and are very user-friendly. Furthermore, I can check my membership status and benefits.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.188+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d020e130-5ef3-4012-bb37-2dff867b47c1",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "From my point of view, genuineness comes first. I cannot imagine what my colleagues would say about me if I wear a fake coat. — Consumer in Hangzhou",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba8-cade34111ef4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Among online channels, Brand.com is more appealing to consumers, mainly due to exclusivity and authenticity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.188+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2ffb968c-874f-4f37-8798-7094f7ee5705",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Percentage of mentions",
          "numberRaw": "70%",
          "numberKind": "percent",
          "actionTitle": "Among online channels, Brand.com is more appealing to consumers, mainly due to exclusivity and authenticity",
          "calloutText": null,
          "numberScale": null,
          "numberValue": 70,
          "metricFamily": "survey_sentiment",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-2142e313a8d0",
          "evidence": "Title: 'Brand.com is more appealing to consumers, mainly due to exclusivity and authenticity'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-28e9d292eaea",
          "evidence": "Reasons attached to the Brand.com winner.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-277c1c183d09",
          "evidence": "70% data point in inventory.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0702-74a3-87e5-052d4d96e379",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "Growth data, millennials evidence, channel landscape with 2x2 on p12.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 15,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 12,
          "name": "Solution & Approach",
          "beatId": "019dd95a-0702-74a3-87e5-1b3c53042132",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Channel framework + winning brands' KSFs.",
          "position": 3,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 10,
          "loop": {
            "name": "30_2x2_matrix",
            "slug": "30-2x2-matrix",
            "status": "active",
            "bestFor": "Portfolio analysis, prioritization, strategic positioning",
            "canonId": "019dd956-7225-756a-9cc7-1e6d3f039818",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot",
            "description": "Plot options on two critical dimensions to reveal the optimal quadrant",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-9a9fec6a1d9d",
          "evidence": "Online growth setup (p10-11) -> matrix with axes 'price level' x 'brand control' (p12) -> Brand.com sweet-spot (p13).",
          "position": 3,
          "objective": "Map the online channel landscape and surface Brand.com as the winner",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 14,
      "type": "analysis",
      "title": "The chart is a stacked bar representing the distribution of the top 20 brands by growth rate segments.",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 50,
        "componentCount": 6,
        "textChars": 494,
        "nDataPoints": 5,
        "notes": "The chart is a stacked bar representing the distribution of the top 20 brands by growth rate segments.",
        "elementsJson": [
          "bar_chart_stacked",
          "infographic",
          "photo",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:43.208+00",
          "seconds": 2.383,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/14",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-14",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.12,
            "x": 0.38,
            "y": 0.65
          },
          "kind": "callout",
          "text": "2016-17 domestic market growth: 20%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.208+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cabd50d0-050c-4ebf-88cd-d526d672e073",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.4,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Number of brands by growth rate",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.208+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a4a21111-70ae-4bf7-82a0-f3a9b80f5765",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.4,
            "x": 0.55,
            "y": 0.23
          },
          "kind": "list",
          "text": "Constant \"newness\" and \"fashion\" creation; Harness the power of digital; Improve store experience and customer service; Use fast fashion model to enable speedy replenishment",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.208+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "89169283-c7e8-4fe2-a4f2-5214f1c4c28b",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Growth rate: 20%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba7-f8375cad249e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.05,
            "y": 0.9
          },
          "kind": "source-note",
          "text": "Note: Top 20 fashion brands ranked by revenue by 2017, covering leather goods, men's wear, women's wear and shoes. Sources: Expert interview; Lit search; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.208+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a329fa6a-0752-4f01-b08c-26e01b85e4ee",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.8,
            "x": 0.05,
            "y": 0.03
          },
          "kind": "title",
          "text": "Large variance observed across fashion and lifestyle brands' performance",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.208+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "62d42233-a7d0-441a-b60a-e62748463a5c",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Growth rate",
          "numberRaw": "20%",
          "numberKind": "percent",
          "actionTitle": "Large variance observed across fashion and lifestyle brands' performance",
          "calloutText": "2016-17 domestic market growth: 20%",
          "numberScale": null,
          "numberValue": 20,
          "metricFamily": "growth_rate",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Contrast Pairs",
            "slug": "contrast-pairs",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
            "version": 1,
            "bodyDocId": null,
            "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-3dc81b735b8d",
          "evidence": "Loop opens by pairing laggards' performance against winning brands' KSFs.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-2fc21ba32cd0",
          "evidence": "Title: 'Large variance observed across fashion and lifestyle brands' performance'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-3a8e562bba40",
          "evidence": "Red callout '20%' and red bars accent the laggards / market growth benchmark.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Contrast Principle",
            "slug": "contrast-principle",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
            "version": 1,
            "bodyDocId": null,
            "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-30ccd31b2aa7",
          "evidence": "Left = variance distribution; right = winning-brands KSFs.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-3477ceb0a994",
          "evidence": "Two-panel layout with stacked bar then KSF cards.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 19,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "The Implications (So What)",
          "beatId": "019dd95a-0702-74a3-87e5-087fdfd0e9a7",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Implications (So What)",
            "slug": "triple-take-the-implications-so-what",
            "status": "active",
            "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8",
            "version": 1,
            "description": null
          },
          "evidence": "Variance + winning brands' KSFs, digital/WeChat playbook, fast-fashion playbook.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Reflection",
            "slug": "reflection",
            "status": "active",
            "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98",
            "version": 1,
            "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 15,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 12,
          "name": "Solution & Approach",
          "beatId": "019dd95a-0702-74a3-87e5-1b3c53042132",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Channel framework + winning brands' KSFs.",
          "position": 3,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 15,
          "from": 14,
          "loop": {
            "name": "39_benchmark_gap",
            "slug": "39-benchmark-gap",
            "status": "active",
            "bestFor": "Performance improvement, competitive analysis, target setting",
            "canonId": "019dd956-75a4-7522-8d1a-af94da4703e9",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
            "description": "Compare performance against best-in-class to quantify the opportunity",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-9d2ff5729862",
          "evidence": "Performance distribution (left) paired with KSFs of winning brands (right) to set the gap-as-opportunity.",
          "position": 4,
          "objective": "Show variance between winners and laggards, then name the KSFs",
          "confidence": 72,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 15,
      "type": "setup",
      "function": "present_solution",
      "rawType": "initiative_list",
      "block": null,
      "metadata": {
        "slideType": "initiative_list",
        "slideTypeCanon": {
          "name": "Initiative list",
          "slug": "initiative_list",
          "status": "active",
          "canonId": "019de52d-0caf-770e-9b91-b99239121f50",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 49,
        "componentCount": 6,
        "textChars": 633,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "photo",
          "other"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:43.383+00",
          "seconds": 2.465,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/15",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-15",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.38
          },
          "kind": "list",
          "text": "Uniqueness in every detail - Cater to individualism in the details of designs; Dare to break from tradition and rules",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.383+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7fd28985-2b74-4690-9386-a9c974241157",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.74
          },
          "kind": "list",
          "text": "Always in style - Innovate on iconic models with stylish elements and designs to keep a trendy image",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.383+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e80563ac-e0c8-44c6-9a21-3233b1bbb2d8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "list",
          "text": "Create “newness” - Bring innovative designs to the brand by renovating the traditional elements, highlighting the expression of personality and distinctiveness",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.383+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ef0bd62d-79b3-4e96-8d35-408f1b7b0ea5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.56
          },
          "kind": "list",
          "text": "Partnership for fashion - Partner with fashion icons and brands to achieve creative momentum and strengthen “fashion” image",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.383+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f6e096e6-c0c3-4ee2-a11a-c1ccf18e04be",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.2,
            "x": 0.02,
            "y": 0.93
          },
          "kind": "source-note",
          "text": "Sources: Lit research; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.383+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2ff08d20-4dcc-46e6-bc6c-1cfe366b261b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Winning brands continue to push for “newness” and “uniqueness” in their designs to reshape fashion",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.383+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9ac12633-0635-4a4d-8877-227b19a67413",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-4051813b83fd",
          "evidence": "Title: 'Winning brands continue to push for newness and uniqueness'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-47dba4203f95",
          "evidence": "Specific tactics named ('newness', 'uniqueness', 'in-season').",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "4b5136ea-e45d-4531-87e0-e8b5f5f084af",
          "evidence": "list/bullet: Create “newness” - Bring innovative designs to the brand by renovating the traditional elements, highlighting the expression of personality and distinctiveness",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:15:14.664359+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 19,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "The Implications (So What)",
          "beatId": "019dd95a-0702-74a3-87e5-087fdfd0e9a7",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Implications (So What)",
            "slug": "triple-take-the-implications-so-what",
            "status": "active",
            "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8",
            "version": 1,
            "description": null
          },
          "evidence": "Variance + winning brands' KSFs, digital/WeChat playbook, fast-fashion playbook.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Reflection",
            "slug": "reflection",
            "status": "active",
            "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98",
            "version": 1,
            "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 15,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 12,
          "name": "Solution & Approach",
          "beatId": "019dd95a-0702-74a3-87e5-1b3c53042132",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Channel framework + winning brands' KSFs.",
          "position": 3,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 15,
          "from": 14,
          "loop": {
            "name": "39_benchmark_gap",
            "slug": "39-benchmark-gap",
            "status": "active",
            "bestFor": "Performance improvement, competitive analysis, target setting",
            "canonId": "019dd956-75a4-7522-8d1a-af94da4703e9",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
            "description": "Compare performance against best-in-class to quantify the opportunity",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-9d2ff5729862",
          "evidence": "Performance distribution (left) paired with KSFs of winning brands (right) to set the gap-as-opportunity.",
          "position": 4,
          "objective": "Show variance between winners and laggards, then name the KSFs",
          "confidence": 72,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 16,
      "type": "analysis",
      "title": "The slide uses two stacked bar charts to show the growth of digital marketing spend from 2015 to 2017 and the concentration of that spend on WeChat.",
      "function": "quantify_impact",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 80,
        "componentCount": 9,
        "textChars": 911,
        "nDataPoints": 4,
        "notes": "The slide uses two stacked bar charts to show the growth of digital marketing spend from 2015 to 2017 and the concentration of that spend on WeChat.",
        "elementsJson": [
          "headline_text",
          "bar_chart_100pct",
          "bar_chart_100pct",
          "quote_block",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:43.995+00",
          "seconds": 3.044,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/16",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-16",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Many brands aggressively increase share of digital marketing spending... and spent 30-60% of digital marketing budget on WeChat.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba9-48d2e4af5d3c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.35,
            "x": 0.04,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Marketing spending split (%) 2015 vs 2017",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "409f2311-3fe1-414d-811e-4acc5aea607d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.25,
            "x": 0.42,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Digital marketing spending split (%, RMB, 2017)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b7b07d39-13bb-42c6-a3e4-5f4f5c276c8c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.2,
            "x": 0.02,
            "y": 0.93
          },
          "kind": "disclaimer",
          "text": "Sources: Brand interviews; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bfb0705d-76e6-4d1a-a4bd-246670efbbbc",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Digital marketing spend share: 30-60%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba9-5271162f2ded",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.72,
            "y": 0.2
          },
          "kind": "quote",
          "text": "WeChat is a great platform to connect consumers, and increasingly capable of targeting the right consumers. We will take more initiatives in the future.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "38dc3376-08f1-4903-98e0-5ea95f9e590f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.25,
            "x": 0.72,
            "y": 0.5
          },
          "kind": "quote",
          "text": "We have been taking actions to invest in digital marketing on locally influential platforms. Local popular digital media, especially WeChat, is becoming increasingly important to our communication strategy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7543cf2a-9645-45e2-855e-f50f5968d9af",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "WeChat is a great platform to connect consumers, and increasingly capable of targeting the right consumers. We will take more initiatives in the future. — Executive, Luxury Brand",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba9-4ebdf4b1cfbf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.92,
            "x": 0.04,
            "y": 0.04
          },
          "kind": "title",
          "text": "Brands invested heavily in digital marketing, with increasing investment in WeChat",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:43.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d2c5b254-9602-4037-a304-e1f348145db1",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Digital marketing spend share",
          "numberRaw": "30-60%",
          "numberKind": "percent",
          "actionTitle": "Brands invested heavily in digital marketing, with increasing investment in WeChat",
          "calloutText": "Many brands aggressively increase share of digital marketing spending... and spent 30-60% of digital marketing budget on WeChat.",
          "numberScale": null,
          "numberValue": -60,
          "metricFamily": "cost_savings",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Contrast Pairs",
            "slug": "contrast-pairs",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
            "version": 1,
            "bodyDocId": null,
            "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-5e287a5d0912",
          "evidence": "Before(2015 ~35% digital) vs After(2017 40-50% digital, 30-60% WeChat) pair.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-4877e5b19cd1",
          "evidence": "Title: 'Brands invested heavily in digital marketing, with increasing investment in WeChat'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 82,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "8b4e47bc-03bf-49cf-9ab9-9c2ed715c577",
          "evidence": "quote/testimonial: We have been taking actions to invest in digital marketing on locally influential platforms.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:15:16.601856+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-4db11146d3fd",
          "evidence": "Two stacked bars showing 2015 vs 2017 spend split.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-50499d14426e",
          "evidence": "Red = digital / WeChat share; gray = traditional / other.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-5479a55747b7",
          "evidence": "Callout: '30-60% of digital marketing budget on WeChat'.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Data Story Arc",
            "slug": "data-story-arc",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
            "version": 1,
            "bodyDocId": null,
            "description": "Context → Conflict → Insight → Implication structure for data narratives",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "499aa434-fa65-4385-96db-c282db908a83",
          "evidence": "chart/bar-stacked: Digital marketing spending split (%, RMB, 2017)",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-17 03:15:16.639243+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Singularity Effect",
            "slug": "singularity-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-dcd3-7287-94d8-5a49496c2ddb",
            "version": 1,
            "bodyDocId": null,
            "description": "People care more about individuals than statistics - use specific examples",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-59fc08220623",
          "evidence": "Two named executive quotes anchoring the WeChat shift.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 68,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 19,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "The Implications (So What)",
          "beatId": "019dd95a-0702-74a3-87e5-087fdfd0e9a7",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Implications (So What)",
            "slug": "triple-take-the-implications-so-what",
            "status": "active",
            "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8",
            "version": 1,
            "description": null
          },
          "evidence": "Variance + winning brands' KSFs, digital/WeChat playbook, fast-fashion playbook.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Reflection",
            "slug": "reflection",
            "status": "active",
            "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98",
            "version": 1,
            "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 19,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 16,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-0702-74a3-87e5-1d596de53e3d",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "WeChat investment data + fast-fashion initiatives.",
          "position": 4,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 16,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-a0e56918941f",
          "evidence": "WeChat ad spend -> official accounts -> moments campaign 10x -> fast-fashion playbook initiatives.",
          "position": 5,
          "objective": "Zoom into the winning brands' digital + fast-fashion playbook",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 17,
      "type": "analysis",
      "title": "The slide highlights the shift from simple product information to service-oriented functions on WeChat.",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 63,
        "componentCount": 7,
        "textChars": 612,
        "nDataPoints": 9,
        "notes": "The slide highlights the shift from simple product information to service-oriented functions on WeChat.",
        "elementsJson": [
          "bar_chart_vertical",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:44.522+00",
          "seconds": 3.353,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/17",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-17",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Official accounts have been beyond the function of providing product information.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:25+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba7-c3e75929001d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.55,
            "x": 0.4,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Percentage of WeChat official account functions used by luxury brands",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.522+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1fff0868-45b0-4693-80c7-59fd05fcdbe4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.75,
            "y": 0.9
          },
          "kind": "legend",
          "text": "Service-oriented function",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.522+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "92232cef-7fd3-43d0-9599-99e2abccfd56",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.35,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "list",
          "text": "All top 40 luxury brands launched WeChat official accounts... each of the top 10 brands has 300-500K followers... each post has 40-60K views on average",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.522+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2d52ee51-c81c-490e-acbc-3638d319bdc3",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Percentage of WeChat official account functions used: 100%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:25+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba7-c43c4fc68268",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.05,
            "y": 0.9
          },
          "kind": "source-note",
          "text": "Note: As of Dec. 2017, in total top 40 luxury brands are counted, including cosmetics category. Sources: Lady Max; Lit research; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.522+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a228c9ea-65af-4f44-918b-36002e2564e9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.8,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Brands use WeChat official accounts to engage target consumers and provide services...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.522+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d4edb78f-df53-4d60-9db9-9fbf93a8d3d1",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Percentage of WeChat official account functions used",
          "numberRaw": "100%",
          "numberKind": "percent",
          "actionTitle": "Brands use WeChat official accounts to engage target consumers and provide services...",
          "calloutText": "Official accounts have been beyond the function of providing product information.",
          "numberScale": null,
          "numberValue": 100,
          "metricFamily": "survey_sentiment",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-63a96b693bd7",
          "evidence": "Title: 'Brands use WeChat official accounts to engage target consumers and provide services'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-67df44ca8157",
          "evidence": "Callout: 'Official accounts have been beyond the function of providing product information'.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "a8aa7244-213d-4aaf-985a-aa3b9d751f3d",
          "evidence": "list/bullet: All top 40 luxury brands launched WeChat official accounts...",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-17 03:15:16.717047+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 19,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "The Implications (So What)",
          "beatId": "019dd95a-0702-74a3-87e5-087fdfd0e9a7",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Implications (So What)",
            "slug": "triple-take-the-implications-so-what",
            "status": "active",
            "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8",
            "version": 1,
            "description": null
          },
          "evidence": "Variance + winning brands' KSFs, digital/WeChat playbook, fast-fashion playbook.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Reflection",
            "slug": "reflection",
            "status": "active",
            "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98",
            "version": 1,
            "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 19,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 16,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-0702-74a3-87e5-1d596de53e3d",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "WeChat investment data + fast-fashion initiatives.",
          "position": 4,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 16,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-a0e56918941f",
          "evidence": "WeChat ad spend -> official accounts -> moments campaign 10x -> fast-fashion playbook initiatives.",
          "position": 5,
          "objective": "Zoom into the winning brands' digital + fast-fashion playbook",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 18,
      "type": "evidence",
      "title": "The slide uses a combination of growth trend visualization and specific brand case studies to demonstrate the effectiveness of WeChat moments ads.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 81,
        "componentCount": 12,
        "textChars": 632,
        "nDataPoints": 8,
        "notes": "The slide uses a combination of growth trend visualization and specific brand case studies to demonstrate the effectiveness of WeChat moments ads.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "screenshot",
          "infographic"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:44.603+00",
          "seconds": 3.416,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/18",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-18",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.4,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Growth in number of luxury brands and frequency of campaigns from 2015 to 2017",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.603+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bb31271b-bdbe-4e38-bc4e-36b78a450650",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.15,
            "x": 0.45,
            "y": 0.7
          },
          "kind": "image",
          "text": "Cartier WeChat ad example",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.603+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a3bfab45-b04c-4d19-af8c-ad8d1bb2de73",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.15,
            "x": 0.45,
            "y": 0.25
          },
          "kind": "image",
          "text": "Tiffany & Co. WeChat ad example",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.603+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d5284ed0-5cc6-4c84-8af7-d514fb76a7e0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.15,
            "x": 0.45,
            "y": 0.48
          },
          "kind": "image",
          "text": "Dior WeChat ad example",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.603+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f0dedd18-f802-4ccc-a126-40f07fe17486",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.62,
            "y": 0.48
          },
          "kind": "list",
          "text": "Special product offering: ~45M views, ~200 online purchases in 36 hours",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.603+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2f90812f-0145-4fe1-8cc8-604ef292b968",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.62,
            "y": 0.7
          },
          "kind": "list",
          "text": "Product marketing: ~70M views, 30-50K consumers as followers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.603+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a09efb39-3db9-46b2-8736-7af0a7a4f819",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.62,
            "y": 0.25
          },
          "kind": "list",
          "text": "New product campaign on Valentine's Day: ~16M views, ~10M clicks",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.603+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ed2dcdde-55db-4c69-98c1-ec40c56a1abb",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Campaign reach/conversion: 10x",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba8-1a25c36e4643",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "paragraph",
          "text": "WECHAT CAMPAIGN BECOMING MORE POPULAR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.603+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "903e3e10-7828-4f4d-a7dc-a67536191cf0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.5,
            "x": 0.45,
            "y": 0.2
          },
          "kind": "paragraph",
          "text": "...EFFECTIVELY DRIVING TRAFFIC AND CONSUMER ENGAGEMENT",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.603+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c7ea0b18-d75c-422d-bece-a67392b57cc3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.05,
            "y": 0.9
          },
          "kind": "source-note",
          "text": "Note: WeChat campaign refers to moments ads. Sources: Tencent; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.603+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e81e517f-1d7b-4ca5-833e-0bff5cd9cb52",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "...and WeChat moments campaign to drive traffic to stores or even convert into sales",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.603+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "54cb0bd6-beaa-4fe4-b55b-15d7ca11715a",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Campaign reach/conversion",
          "numberRaw": "10x",
          "numberKind": "multiplier",
          "actionTitle": "...and WeChat moments campaign to drive traffic to stores or even convert into sales",
          "calloutText": null,
          "numberScale": null,
          "numberValue": 10,
          "metricFamily": "rate_catchall",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-6a756430832f",
          "evidence": "Title: 'WeChat moments campaign to drive traffic to stores or even convert into sales'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-6e06e015429f",
          "evidence": "10x stat anchors the case-study callout.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Data Story Arc",
            "slug": "data-story-arc",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
            "version": 1,
            "bodyDocId": null,
            "description": "Context → Conflict → Insight → Implication structure for data narratives",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "9100a316-e8cf-4e8a-b4b3-bf47ad30405c",
          "evidence": "chart/line: Growth in number of luxury brands and frequency of campaigns from 2015 to 2017",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:15:16.793251+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-73b7113116c4",
          "evidence": "Single 10x figure dominates an otherwise sparse slide.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 19,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "The Implications (So What)",
          "beatId": "019dd95a-0702-74a3-87e5-087fdfd0e9a7",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Implications (So What)",
            "slug": "triple-take-the-implications-so-what",
            "status": "active",
            "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8",
            "version": 1,
            "description": null
          },
          "evidence": "Variance + winning brands' KSFs, digital/WeChat playbook, fast-fashion playbook.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Reflection",
            "slug": "reflection",
            "status": "active",
            "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98",
            "version": 1,
            "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 19,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 16,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-0702-74a3-87e5-1d596de53e3d",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "WeChat investment data + fast-fashion initiatives.",
          "position": 4,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 16,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-a0e56918941f",
          "evidence": "WeChat ad spend -> official accounts -> moments campaign 10x -> fast-fashion playbook initiatives.",
          "position": 5,
          "objective": "Zoom into the winning brands' digital + fast-fashion playbook",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 19,
      "type": "setup",
      "function": "present_solution",
      "rawType": "initiative_list",
      "block": null,
      "metadata": {
        "slideType": "initiative_list",
        "slideTypeCanon": {
          "name": "Initiative list",
          "slug": "initiative_list",
          "status": "active",
          "canonId": "019de52d-0caf-770e-9b91-b99239121f50",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 73,
        "componentCount": 8,
        "textChars": 1150,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "photo",
          "bullet_list",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:44.812+00",
          "seconds": 3.311,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/19",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-19",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.7,
            "w": 0.3,
            "x": 0.03,
            "y": 0.22
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.812+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3698cfc6-2adf-4ad3-8075-39f0b2ce8203",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.6,
            "x": 0.35,
            "y": 0.46
          },
          "kind": "list",
          "text": "Renew shop windows more frequently: Update windows with fresh elements and inspirational designs more often to attract the attention of buyers and pedestrians",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.812+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0f5c2936-5259-40d6-a9b7-26700fcf30f8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.6,
            "x": 0.35,
            "y": 0.23
          },
          "kind": "list",
          "text": "Launch collections more often: Bring new products more often, with more products per collection to market; Emphasize item diversification in each collection and create exclusive content; Offer a limited collection for specific holidays, and reflect Chinese theme",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.812+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3a127751-53ec-4701-b303-8abdcacb6b7d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.6,
            "x": 0.35,
            "y": 0.73
          },
          "kind": "list",
          "text": "Speed up supply chain: Optimize supply chain to bring new collection quickly to domestic markets; Exercise stronger vertical control over product design, testing and manufacturing; Optimize manufacturing process to shrink manufacturing time",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.812+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4160b98f-6180-48de-8502-489c67bc54c0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.58,
            "x": 0.36,
            "y": 0.55
          },
          "kind": "quote",
          "text": "I can see very different exterior window displays in a brand's store every month when I visit the mall. The fresh displays are eye-catching and drive me to walk into the stores. Consumer in Shanghai",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.812+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2ae2ffd2-6074-4e32-8ed3-8bc4a8dd6a72",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "I can see very different exterior window displays in a brand's store every month when I visit the mall. The fresh displays are eye-catching and drive me to walk into the stores. — Consumer in Shanghai",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 12:58:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-ba87-7184-bba8-fa7c1d704671",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.01,
            "y": 0.93
          },
          "kind": "subtitle",
          "text": "Sources: Lit research; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.812+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e7c9c7ae-e36a-4d72-8c33-f6a5da631d00",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.65,
            "x": 0.04,
            "y": 0.03
          },
          "kind": "title",
          "text": "Some brands are borrowing from the fast fashion playbook",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.812+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "13c45def-9a43-4eaa-97a9-3ff99141b89a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Parallel Structure",
            "slug": "parallel-structure",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153",
            "version": 1,
            "bodyDocId": null,
            "description": "Using similar grammatical structure for related ideas",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-8b4f9224a43e",
          "evidence": "Three initiative blocks share identical noun-phrase grammar.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 72,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-76f0235e2a8d",
          "evidence": "Title: 'Some brands are borrowing from the fast fashion playbook'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Law of Similarity",
            "slug": "law-of-similarity",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
            "version": 1,
            "bodyDocId": null,
            "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-7c570a6eda8b",
          "evidence": "Three identically-styled rows make the playbook feel unified.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "e29257c6-9553-4099-a259-5eb0fc303095",
          "evidence": "list/bullet: Launch collections more often...",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-17 03:15:16.876172+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-83b2120b22c6",
          "evidence": "'Fast fashion playbook' metaphor framing luxury tactics.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Singularity Effect",
            "slug": "singularity-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-dcd3-7287-94d8-5a49496c2ddb",
            "version": 1,
            "bodyDocId": null,
            "description": "People care more about individuals than statistics - use specific examples",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-85d038160b7f",
          "evidence": "Named consumer-in-Shanghai quote on shop windows.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-791956149256",
          "evidence": "Three parallel rows: Initiative card + image + element bullets.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 19,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "The Implications (So What)",
          "beatId": "019dd95a-0702-74a3-87e5-087fdfd0e9a7",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Implications (So What)",
            "slug": "triple-take-the-implications-so-what",
            "status": "active",
            "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8",
            "version": 1,
            "description": null
          },
          "evidence": "Variance + winning brands' KSFs, digital/WeChat playbook, fast-fashion playbook.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Reflection",
            "slug": "reflection",
            "status": "active",
            "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98",
            "version": 1,
            "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 19,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 16,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-0702-74a3-87e5-1d596de53e3d",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "WeChat investment data + fast-fashion initiatives.",
          "position": 4,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 16,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-a0e56918941f",
          "evidence": "WeChat ad spend -> official accounts -> moments campaign 10x -> fast-fashion playbook initiatives.",
          "position": 5,
          "objective": "Zoom into the winning brands' digital + fast-fashion playbook",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 20,
      "type": "analysis",
      "title": "The slide uses a table-like structure to map drivers to their qualitative impact on market growth.",
      "function": "summarize",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 18,
        "componentCount": 4,
        "textChars": 240,
        "nDataPoints": 0,
        "notes": "The slide uses a table-like structure to map drivers to their qualitative impact on market growth.",
        "elementsJson": [
          "headline_text",
          "comparison_table",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:44.168+00",
          "seconds": 2.357,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/20",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-20",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.02,
            "w": 0.17,
            "x": 0.01,
            "y": 0.93
          },
          "kind": "disclaimer",
          "text": "Sources: Lit research; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.168+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "392a5cfe-df27-4236-9073-68b13a870277",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.58,
            "x": 0.21,
            "y": 0.88
          },
          "kind": "legend",
          "text": "High positive impact, Medium positive impact, Negative impact, Uncertain",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.168+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "92433bc7-8a6a-44cf-94ca-13f583f1090c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.92,
            "x": 0.04,
            "y": 0.18
          },
          "kind": "table",
          "text": "Key drivers for 2018 and their impact on domestic market growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.168+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "affffb52-ceb6-4fae-96de-1cd9ccafff10",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.85,
            "x": 0.04,
            "y": 0.04
          },
          "kind": "title",
          "text": "2018 Outlook: Strong momentum of domestic market expected to continue",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.168+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "da01a6d4-b30d-4ceb-83de-be240afd09f2",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Chunking",
            "slug": "chunking",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
            "version": 1,
            "bodyDocId": null,
            "description": "Information grouped into chunks is remembered better - structure content in digestible units",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-a3f2017bf70b",
          "evidence": "Outlook compressed into 6 chunks with iconic impact arrows.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-8c8640c74f10",
          "evidence": "Title: '2018 Outlook: Strong momentum of domestic market expected to continue'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 82,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-948864f71b08",
          "evidence": "Red driver tiles = high positive impact; gray = secondary; '?' for uncertain.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Law of Similarity",
            "slug": "law-of-similarity",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
            "version": 1,
            "bodyDocId": null,
            "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-9a499df4fe06",
          "evidence": "Six identically-shaped rows enforce parallel reading.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 72,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Table data",
            "slug": "table-data",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d",
            "version": 1,
            "bodyDocId": null,
            "description": "Tabular layouts of structured data.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "73dc6ad6-c3a5-4469-a690-b52aef4fd1fc",
          "evidence": "table/data: Key drivers for 2018 and their impact on domestic market growth",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-17 03:15:16.952087+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-91e43065fef9",
          "evidence": "Driver labels (left) + bullets (centre) + impact icons (right).",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-9e647bddbcd4",
          "evidence": "Top two red driver tiles stand out vs gray rows.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 21,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 20,
          "name": "The Action (Now What)",
          "beatId": "019dd95a-0702-74a3-87e5-0ef81caa17cc",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Action (Now What)",
            "slug": "triple-take-the-action-now-what",
            "status": "active",
            "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa",
            "version": 1,
            "description": null
          },
          "evidence": "2018 outlook drivers and 'China setting trend' synthesis.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 21,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 20,
          "name": "Impact & Next Steps",
          "beatId": "019dd95a-0702-74a3-87e5-2064b26306e6",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Impact & Next Steps",
            "slug": "consultants-gambit-impact-next-steps",
            "status": "active",
            "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655",
            "version": 1,
            "description": null
          },
          "evidence": "2018 outlook drivers and synthesis.",
          "position": 5,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 20,
          "loop": {
            "name": "41_so_what_cascade",
            "slug": "41-so-what-cascade",
            "status": "active",
            "bestFor": "Data presentations, executive summaries, driving to recommendations",
            "canonId": "019dd956-769f-7208-afbc-f28985c6f4fb",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
            "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-a7bd69e84d8f",
          "evidence": "Six drivers with directional impact arrows (p20) cascade into the synthesis statement (p21).",
          "position": 6,
          "objective": "Translate drivers into 2018 outlook and final 'China sets the trend' synthesis",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 21,
      "type": "analysis",
      "function": "summarize",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 54,
        "componentCount": 6,
        "textChars": 866,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:48.808+00",
          "seconds": 6.945,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/21",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-21",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.02,
            "w": 0.15,
            "x": 0.02,
            "y": 0.935
          },
          "kind": "disclaimer",
          "text": "Source: Bain experience",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:48.808+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4edd011b-3e9a-43f2-bc5f-ef289964cbf7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.25,
            "x": 0.05,
            "y": 0.23
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:48.808+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a5091f0c-7415-479c-9382-33c7777692cc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.6,
            "x": 0.35,
            "y": 0.69
          },
          "kind": "list",
          "text": "Shopping malls in China will continue to emphasize “retailtainment” and multipurpose environments\nMore extensive collaboration between brands and malls will more effectively drive traffic and improve in-store experience\nBrand efforts remain on optimizing store footprint, via renovating and upgrading stores",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:48.808+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1927672e-b08b-4721-9113-141d9f468289",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.6,
            "x": 0.35,
            "y": 0.46
          },
          "kind": "list",
          "text": "China remains a pioneer in experimenting with the most innovative digital services and models for customer engagement\nBrands will continue to increase their digital investments (e.g., Brand.com), digital content creation and digital marketing, creating a unique local digital environment for their shoppers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:48.808+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "760b7a00-5d17-4a7c-a51f-f3b1411b7b9c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.6,
            "x": 0.35,
            "y": 0.235
          },
          "kind": "list",
          "text": "More Chinese luxury shoppers are emerging, who are young, sophisticated and knowledgeable\nChinese luxers expected to spend more with continuous trading up and growing spending power",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:48.808+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ab1d06e9-2349-4fdc-b5ec-faf3a694a426",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.45,
            "x": 0.05,
            "y": 0.04
          },
          "kind": "title",
          "text": "China is increasingly setting the trend in luxury",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:48.808+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bca8553a-38f3-4dcf-9e5f-4ec0bb1db2ca",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Callback",
            "slug": "callback",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-a3a9-708f-b4a3-d3da2181c576",
            "version": 1,
            "bodyDocId": null,
            "description": "Referencing earlier content for payoff and cohesion",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-b657af9a8e22",
          "evidence": "Mirrors the structure of the p2 key-messages slide as a closing callback.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-a4887ac020af",
          "evidence": "Title: 'China is increasingly setting the trend in luxury'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Closing Techniques",
            "slug": "closing-techniques",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51",
            "version": 1,
            "bodyDocId": null,
            "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-b32c27ee297a",
          "evidence": "Final synthesis slide echoing the Big Idea: China is setting the trend.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Law of Similarity",
            "slug": "law-of-similarity",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
            "version": 1,
            "bodyDocId": null,
            "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-af225ed90074",
          "evidence": "Three parallel rows mirror the deck-opening summary slide.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "a6deecff-7616-4eae-8212-ba47dd0d67c6",
          "evidence": "The slide contains a list/bullet points with several items.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:07:33.345959+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bf-abfdaeb32a9a",
          "evidence": "Three red insight blocks + gray supporting bullets.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 21,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 20,
          "name": "The Action (Now What)",
          "beatId": "019dd95a-0702-74a3-87e5-0ef81caa17cc",
          "matchId": "019dd95a-0543-7581-99b0-20a2b2c0ad7d",
          "beatType": {
            "name": "The Action (Now What)",
            "slug": "triple-take-the-action-now-what",
            "status": "active",
            "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa",
            "version": 1,
            "description": null
          },
          "evidence": "2018 outlook drivers and 'China setting trend' synthesis.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 75
        },
        {
          "to": 21,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 20,
          "name": "Impact & Next Steps",
          "beatId": "019dd95a-0702-74a3-87e5-2064b26306e6",
          "matchId": "019dd95a-0543-7581-99b0-27aeb284f4b8",
          "beatType": {
            "name": "Impact & Next Steps",
            "slug": "consultants-gambit-impact-next-steps",
            "status": "active",
            "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655",
            "version": 1,
            "description": null
          },
          "evidence": "2018 outlook drivers and synthesis.",
          "position": 5,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 20,
          "loop": {
            "name": "41_so_what_cascade",
            "slug": "41-so-what-cascade",
            "status": "active",
            "bestFor": "Data presentations, executive summaries, driving to recommendations",
            "canonId": "019dd956-769f-7208-afbc-f28985c6f4fb",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
            "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-a7bd69e84d8f",
          "evidence": "Six drivers with directional impact arrows (p20) cascade into the synthesis statement (p21).",
          "position": 6,
          "objective": "Translate drivers into 2018 outlook and final 'China sets the trend' synthesis",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 22,
      "type": "setup",
      "function": "front_matter",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 0,
        "componentCount": 1,
        "textChars": 14,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:38:44.801+00",
          "seconds": 2.603,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b635-8b4f8825545b/22",
        "deck": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b#slide-22",
        "deckJson": "/decks/019dd923-5ca1-7489-b635-8b4f8825545b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.07,
            "w": 0.33,
            "x": 0.335,
            "y": 0.465
          },
          "kind": "image",
          "text": "BAIN & COMPANY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:38:44.801+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b9391a9f-7fa6-44f8-8240-22ac34890d81",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "2b966b22-add8-45ee-863b-08b016c9a71e",
          "evidence": "The slide is a cover slide with a logo and company name.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:07:33.418514+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 22,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 3,
      "to": 13,
      "label": "The Facts (What)",
      "description": "Growth data, millennials evidence, channel landscape with 2x2 on p12."
    },
    {
      "from": 14,
      "to": 19,
      "label": "The Implications (So What)",
      "description": "Variance + winning brands' KSFs, digital/WeChat playbook, fast-fashion playbook."
    },
    {
      "from": 20,
      "to": 21,
      "label": "The Action (Now What)",
      "description": "2018 outlook drivers and 'China setting trend' synthesis."
    }
  ],
  "loops": [
    {
      "from": 3,
      "to": 5,
      "label": "Pattern Hunter",
      "description": "Establish that 2017 domestic luxury growth was real and broad-based"
    },
    {
      "from": 6,
      "to": 9,
      "label": "Pattern Hunter",
      "description": "Prove millennials are the engine of luxury growth"
    },
    {
      "from": 10,
      "to": 13,
      "label": "2x2 Matrix",
      "description": "Map the online channel landscape and surface Brand.com as the winner"
    },
    {
      "from": 14,
      "to": 15,
      "label": "Benchmark Gap",
      "description": "Show variance between winners and laggards, then name the KSFs"
    },
    {
      "from": 16,
      "to": 19,
      "label": "Zoom In",
      "description": "Zoom into the winning brands' digital + fast-fashion playbook"
    },
    {
      "from": 20,
      "to": 21,
      "label": "So What Cascade",
      "description": "Translate drivers into 2018 outlook and final 'China sets the trend' synthesis"
    }
  ]
}