...and WeChat moments campaign to drive traffic to stores or even convert into sales
2017 China Luxury Market Study · page 18 of 22
The slide uses a combination of growth trend visualization and specific brand case studies to demonstrate the effectiveness of WeChat moments ads.
Consulting deck · case_study · illustrate_case · overcrowded density
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Action Titles slide · 75%
Title: 'WeChat moments campaign to drive traffic to stores or even convert into sales'.
Concrete Language slide · 80%10x stat anchors the case-study callout.
Data Story Arc slide · 70%chart/line: Growth in number of luxury brands and frequency of campaigns from 2015 to 2017
Von Restorff Effect slide · 65%Single 10x figure dominates an otherwise sparse slide.
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