Brands use WeChat official accounts to engage target consumers and provide services...
2017 China Luxury Market Study · page 17 of 22
The slide highlights the shift from simple product information to service-oriented functions on WeChat.
Consulting deck · industry_trends · analyze_data · dense density
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Action Titles slide · 78%
Title: 'Brands use WeChat official accounts to engage target consumers and provide services'.
Concrete Language slide · 70%Callout: 'Official accounts have been beyond the function of providing product information'.
List presentation slide · 80%list/bullet: All top 40 luxury brands launched WeChat official accounts...
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