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BCG · consulting-deck

2019 True-Luxury Global Consumer I nsight

49 pages · 5 arc beats · 10 loops

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2019 True-Luxury Global Consumer I nsight

BCG
arc beats above · slides in the middle · loops below · scroll → 10 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 49 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 4 slides 100% 4/4 slides 100% 4/4 slides · 28 hits 50% 2/4 slides 75% 3/4 slides · 8 hits
— 0/4 slides
100% 4/4 slides · 5 hits 25% 1/4 slides Problem & Complication 2 slides 100% 2/2 slides 100% 2/2 slides · 16 hits 50% 1/2 slides 100% 2/2 slides · 7 hits 50% 1/2 slides · 3 hits 100% 2/2 slides · 4 hits 100% 2/2 slides Solution & Approach 9 slides 100% 9/9 slides 100% 9/9 slides · 46 hits 66.7% 6/9 slides 100% 9/9 slides · 27 hits 44.4% 4/9 slides 100% 9/9 slides · 18 hits 100% 9/9 slides Evidence & Proof 33 slides 100% 33/33 slides 100% 33/33 slides · 191 hits 54.5% 18/33 slides 93.9% 31/33 slides · 84 hits 21.2% 7/33 slides · 8 hits 100% 33/33 slides · 66 hits 75.8% 25/33 slides Impact & Next Steps 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits
— 0/1 slides
100% 1/1 slides · 2 hits
— 0/1 slides
100% 1/1 slides · 2 hits
— 0/1 slides

Slide inventory

49
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Situation & Context
02
The slide uses a timeline-like structure to compare survey scope and average spend metrics over three years.establish_context
Open slide detailBeat · Situation & Context
03
The slide uses a geographic map to link specific partners to regions (North America, Europe, APAC).other
Open slide detailBeat · Situation & Context
04
The slide uses a four-column layout to present key market insights.size_opportunity
Open slide detailBeat · Situation & ContextLoop · Zoom In
05
The slide uses a hub-and-spoke visual style to connect the central thesis to five specific data-backed insights.summarize
Open slide detailBeat · Problem & ComplicationLoop · Zoom In
06
The chart uses a non-standard scatter plot layout with dashed enclosures to group segments.decompose_segments
Open slide detailBeat · Problem & ComplicationLoop · Zoom In
07
summarize
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
08
The slide uses a vertical list format with icons to represent the three stages of trend maturity.summarize
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
09
The slide uses a list-based framework to categorize trends into 'New and Emerging', 'Keeps Growing', and 'Stabilizing'.summarize
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
10
The slide uses a visual metaphor of a tree to highlight 'Sustainability' as a key trend.summarize
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
11
The slide uses a numbered list format to categorize trends. The 'Luxury Casualwear' item is highlighted with an image and descriptive text.summarize
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
12
The slide uses a visual metaphor of a magnifying glass, a sneaker, and an anchor to represent the three stages of trend maturity.summarize
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
13
The slide uses a numbered list format to categorize trends. Social media is highlighted with a callout box containing social media icons and a descriptive text.summarize
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
14
The slide uses a numbered list format to categorize trends. The 'Online' trend is highlighted with a callout box containing specific growth metrics.summarize
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
15
The slide uses a visual hierarchy to group trends by their lifecycle stage.summarize
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
16
transition
Open slide detailBeat · Evidence & Proof
17
The slide uses stacked bar charts to show the split between 'Aware' and 'Not aware' segments.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Zoom In
18
Data from BCG-Altagamma True-Luxury Global Consumer Insight Survey.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
19
The slide compares overall True-Luxury consumer sentiment with specific breakdowns for China, Europe, and the US.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Zoom In
20
The chart uses donut charts to show total purchase percentage in the center, with gender split (female/male) on the outer ring.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
21
The slide uses a color-coded system to highlight collaborations that fall outside the global top 6 list.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
22
The slide uses a 3x3 grid layout to showcase specific brand partnerships.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Zoom In
23
transition
Open slide detailBeat · Evidence & Proof
24
Includes market share penetration data for the second-hand segment.size_opportunity
Open slide detailBeat · Evidence & ProofLoop · Build Up
25
The slide uses a four-column layout with icons to categorize the drivers of the second-hand luxury market.summarize
Open slide detailBeat · Evidence & ProofLoop · Build Up
26
The slide uses a simple Venn diagram to segment the market activities.present_framework
Open slide detailBeat · Evidence & Proof
27
Uses a Venn-like diagram to represent the two primary activities in the second-hand luxury market.present_framework
Open slide detailBeat · Evidence & Proof
28
The slide uses a stacked bar chart to show interest levels and a list of metrics to explain the drivers and barriers.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
29
The slide uses a combination of a stacked bar chart for purchase behavior and a horizontal bar chart for platform popularity.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
30
The chart highlights specific regional outliers with yellow borders on certain segments.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
31
The 'Second-hand index' is defined as the share of 2nd-hand purchases divided by the brand's share of estimated revenues.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
32
The slide uses a Venn diagram to segment the market into two distinct but related activities.present_framework
Open slide detailBeat · Evidence & Proof
33
The slide uses a combination of a stacked bar chart and a horizontal bar chart to visualize survey results.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Voice Of Customer
34
The slide uses a stacked bar chart to illustrate the inverse relationship between age and consideration of resale value.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Voice Of Customer
35
decompose_segments
Open slide detailBeat · Evidence & Proof
36
The slide uses a stacked bar chart to segment consumer behavior (sell only, sell and purchase, purchase only) by generation.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Segmentation Split
37
The chart uses a stacked bar format to show the distribution of consumer behaviors (Does not participate, Sell only, Sell and purchase, Purchase only) across thcompare_options
Open slide detailBeat · Evidence & ProofLoop · Segmentation Split
38
Uses a circular path diagram to connect the central question to four distinct benefits.summarize
Open slide detailBeat · Evidence & ProofLoop · So What Cascade
39
transition
Open slide detailBeat · Evidence & Proof
40
The slide uses a grid of screenshots from various industry publications to establish the prevalence of the sustainability topic.establish_context
Open slide detailBeat · Evidence & ProofLoop · Zoom In
41
The slide uses a list-based layout with circular icons containing percentages to emphasize the impact of sustainability on consumer behavior.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Zoom In
42
Data presented as stacked bar charts comparing 2013 and 2018 survey results.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Zoom In
43
Data from BCG-Altagamma True-Luxury Global Consumer Insight Survey.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
44
The chart uses a single highlighted bar to emphasize the primary driver.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Zoom In
45
The slide uses a waterfall chart for aggregate preferences and a stacked bar chart for generational breakdown.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
46
transition
Open slide detailBeat · Evidence & Proof
47
The slide uses a combination of a bar chart for overall preference and a series of small bar charts to show growth across categories.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Tale Two Worlds
48
The charts use broken axes to represent time intervals between 2014, 2017, and 2018.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Tale Two Worlds
49
summarize
Open slide detailBeat · Impact & Next Steps