2019 True-Luxury Global Consumer I nsight · page 6 of 49
The chart uses a non-standard scatter plot layout with dashed enclosures to group segments.
Consulting deck · segmentation · decompose_segments · dense density
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Slide schematic 6/7
callout 3/3 chart 1/1 metric 0/1 source-note 1/1 title 1/1
1 without position metric 1
metric · primary
Components 7
primary primary primary scatter primary source-note headline
Tools 4
Action Titles slide · 90%
Title names the three highest-growth segments directly.
Color Strategy slide · 75%Green callout for high-growth, red for shrinking Classpirational.
Gestalt Principles slide · 80%Dashed lassos group 12 segments into three growth bands by enclosure.
Visual Hierarchy slide · 75%Highlighted segments + colored callouts vs greyed-out segments.
Metrics 0
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No metrics
No metric insight is anchored to this slide.
Frameworks 3
2x2 Matrix 80%
Axes 'Growth in segment value (%)' (Y) and 'Segment value' (X), 12 segments plotted.
audience-segmentation 100%The slide explicitly categorizes consumers into 12 distinct behavioral segments.
Behavioral Segmentation 75%12 named behavioral segments (#Littleprince, Status Seeker, Fashionista, etc.).