2019 True-Luxury Global Consumer I nsight

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Components 4

illustration numbered paragraph headline

Tools 2

Action Titles slide · 80%

Callout names insight: 90% awareness for collaborations.

Annotation slide · 70%

Statistic 90% / 50% / 67% labelled inline.

Metrics 1

consumer awareness other · 90%

Awareness reaches ~90%, 50% of True-Luxury consumers purchasing collaborations and special editions, driven by Chinese (62%) and younger generations (67% Gen. Z, 60% Millennials)

Frameworks 1

Maturity Model 90%

Categorization of trends into New/Emerging, Keeps Growing, and Stabilizing stages.

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The slide uses a vertical list format with icons to represent the three stages of trend maturity.