Their relevance in shaping consumer purchase decisions continues to increase, affecting ~2x as many True-Luxury consumers in China than in Europe and US
2019 True-Luxury Global Consumer I nsight · page 12 of 49
The slide uses a visual metaphor of a magnifying glass, a sneaker, and an anchor to represent the three stages of trend maturity.
Consulting deck · industry_trends · summarize · balanced density
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Contrast Pairs loop · 60%
China vs Europe/US contrast on influencer relevance.
Action Titles slide · 75%Callout: 'influencers ~2x as many in China than EU/US'.
List presentation slide · 90%The slide contains a list of 12 key trends: Collaborations, Second-hand, Sustainability, Luxury Casualwear, Influencers, Social Media, Online, Omnichannel, Mono-Brand Stores, Made-in, Mix & Match, Customization
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