Continues to grow, with over 20% of last purchase occasions online, and contributes to overall market growth more than cannibalizing (~60% in addition to physical, vs 40% ~cannibalization)
2019 True-Luxury Global Consumer I nsight · page 14 of 49
The slide uses a numbered list format to categorize trends. The 'Online' trend is highlighted with a callout box containing specific growth metrics.
Consulting deck · initiative_list · summarize · balanced density
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primary illustration numbered headline
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Action Titles slide · 75%
Callout: '20% of last purchase occasions online'.
Annotation slide · 65%Online vs cannibalization annotated.
List presentation slide · 90%The slide contains a list of 12 key trends: Collaborations, Second-hand, Sustainability, Luxury Casualwear, Influencers, Social Media, Online, Omnichannel, Mono-Brand Stores, Made-in, Mix & Match, Customization
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