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Audience Segmentation
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Framework
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18
The slide uses a two-part framework (A and B) to define the scope of the analysis.Accelerated Access Review UK Mapping · Deloitte
Consulting deck Strategy consulting Beat · Agitate (Make it worse)Loop · Cost Of Inaction1 hit
05
The slide uses a 4x2 grid of images with red overlays containing descriptive labels for the luxury customer.Altagamma 2019 Worldwide Luxury Market Monitor · Bain
Consulting deck Strategy consulting Beat · First LayerLoop · Scenario Fork1 hit
09
The slide uses a stacked bar chart for consumer base/spending and a waterfall chart for market growth contributions.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Segmentation Split1 hit
11
The slide uses a combination of a stacked bar chart for the overall consumer base/spending split and horizontal bar charts for the newcomer sub-segment details.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Segmentation Split1 hit
15
The slide uses a ranking table to show how priorities shift across generations (Pre-80s to 95s-00s).A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · So What Cascade1 hit
25
Includes comparison to 'Mkt total' for key demographic metrics.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Zoom In1 hit
30
The slide uses a combination of a bar chart for content types and a donut/metric list for reasons. The 'Index' row provides relative performance compared to the average.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Zoom In1 hit
31
Part of a series of segment profiles; uses survey data from 2021 TMI X BCG Luxury Consumer Survey.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Zoom In1 hit
04
TGI (Target Group Index) is used to show over/under representation relative to a base of 100.China Luxury Digital Playbook · BCG
Consulting deck Strategy consulting Beat · Situation & ContextLoop · Pattern Hunter1 hit
23
The slide uses a vertical axis to distinguish between triggers and barriers, and a horizontal axis to categorize offerings.Digital consumer spending India · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · So What Cascade1 hit
16
The chart highlights a clear geographic divide in digital consumer growth, with non-metro areas dominating in Indonesia, Malaysia, and the Philippines.e-Conomy SEA 2020 At full velocity: Resilient and racing ahead · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Pattern Hunter1 hit
06
The slide uses a stacked bar chart to visualize survey data from McKinsey & Company Germany Consumer Pulse Survey.European Consumer Sentiment Survey: How current events in Europe are shaping consumer behavior · McKinsey
Consulting deck Strategy consulting Beat · Agitate (Make it worse)1 hit
22
The table uses a heatmap to show deviations from the 'All consumers' average. Red indicates < -3 points, grey is between -3 and +3, and blue is > +3.European Consumer Sentiment Survey: How current events in Europe are shaping consumer behavior · McKinsey
Consulting deck Strategy consulting Loop · Cost Of Inaction1 hit
48
The slide defines four segments: Transformers, Pathseekers, Underachievers, and Starters based on deployment frequency and outcomes.Fueling the AI transformation: Four key actions powering widespread value from AI, right now. · Deloitte
Consulting deck Strategy consulting 1 hit
06
The slide uses a hexagonal grid layout to categorize survey variables.Global Employee Survey – Key findings and implications for ICMIF · EY
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Logic Chain1 hit
17
The slide uses a comparative structure to profile three distinct employee segments.Global Employee Survey – Key findings and implications for ICMIF · EY
Consulting deck Strategy consulting Beat · Impact & Next Steps1 hit
24
Uses a grid layout to compare three segments across five key metrics each.Global Employee Survey – Key findings and implications for ICMIF · EY
Consulting deck Strategy consulting Beat · Impact & Next Steps1 hit
08
Uses a bubble chart visualization to represent percentages across four generational cohorts.How Can US Brands Reach Gen Z · BCG
Consulting deck Strategy consulting Beat · The Implications (So What)Loop · Pattern Hunter1 hit
31
The slide uses a column-based layout to define the waste management ecosystem.International Comparison of Australia’s Freight and Supply Chain Performance 2019 · L.E.K.
Consulting deck Strategy consulting 1 hit
13
Uses donut charts to compare segments across three categories.Monitor Deloitte’s 2022 Chief Transformation Officer Study — Designing Successful Transformations · Deloitte
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Zoom In1 hit
14
The slide uses a bar chart to show top motivations and a list-based framework to categorize content selection criteria by viewer type.Monitor Deloitte’s 2022 Chief Transformation Officer Study — Designing Successful Transformations · Deloitte
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Funnel Analysis1 hit
04
The slide uses a stacked bar chart approach to visualize demographic segments (Age, Income, Education, Gender, Race/Ethnicity).Parthenon US Consumer Sentiment Survey · EY-Parthenon
Consulting deck Strategy consulting Beat · EvidenceLoop · Voice Of Customer1 hit
08
The slide uses a comparative bar chart to illustrate behavioral differences between two segments.Resales Next Chapter Fashion Luxury · BCG
Consulting deck Strategy consulting Beat · Situation & ContextLoop · Segmentation Split1 hit
07
The slide uses a star icon to denote areas receiving 'deep dive' support.Reshaping NYCHA support functions · BCG
Consulting deck Strategy consulting Beat · Situation & ContextLoop · Tale Two Worlds1 hit
06
The slide includes a specific case study example of 'The Greens' to illustrate the Affluent segment.Retail Holiday Newsletter 1 · Bain
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · Segmentation Split1 hit
14
The slide uses a mix of big numbers and a qualitative 'Discovery' framework column.Seeing the BIG Picture · BCG
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Day In Life1 hit
08
The slide uses a combination of narrative insights and data visualization to explain the changing composition of the Indian e-commerce market.Ten Things E-Commerce India · BCG
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · Myth Buster1 hit
09
The slide also includes a text section discussing e-commerce spending divergence by PIN code, which seems to be a continuation of a previous section.Ten Things E-Commerce India · BCG
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · Myth Buster1 hit
19
The diagram uses a star shape to categorize leadership styles: Ambassador, Editor, Talent Builder, Architect, and Campaigner/Catalyst.Tested, Trusted, Transformed An exploration of the Corporate Affairs Function and its Leaders · Deloitte
Consulting deck Strategy consulting 1 hit
16
The slide uses a three-column structure to present market sizing, consumer segmentation, and strategic recommendations.True-Luxury Global Consumer Insights 9th Edition · BCG
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Zoom In1 hit