The Over-45 and Next-Billion Segments Predominate Among New Shoppers, and Women Are Catching Up to Men
Ten Things E-Commerce India · page 8 of 24
The slide uses a combination of narrative insights and data visualization to explain the changing composition of the Indian e-commerce market.
Consulting deck · key_takeaways · summarize · dense density
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Slide schematic 5/5
chart 1/1 disclaimer 1/1 list 1/1 source-note 1/1 title 1/1
Components 5
bar-stacked disclaimer bullet source-note headline
Tools 6
Three Pillars block · 65%
Three demographic pillars structure the analysis: age, gender, income
Contrast Pairs loop · 75%Loop 2: old (millennial male) vs new (45+, women, next-billion) cohorts
2x2 matrix slide · 70%The slide includes a stacked bar chart showing age, gender, and income segment distribution.
Action Titles slide · 85%Headline declares insight: 'Over-45 and Next-Billion Predominate, Women Catching Up'
Color Strategy slide · 70%Consistent green palette across the three small multiples
Small Multiples slide · 88%Three near-identical stacked-bar charts side by side (age, gender, income)
Metrics 1
Frameworks 1