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The chart tracks five categories: Corporate PCs, Consumer PCs, Tablets, Smart phones, and All mobile phones.2013 Benedict Evans 2013 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · The Facts (What)Loop · Pattern Hunter2 hits
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2013 Benedict Evans 2013 Mobile is Eating the World2013 Benedict Evans 2013 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · The Facts (What)Loop · Pattern Hunter2 hits
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The chart uses a stacked bar format to show growth over a 2012 baseline.2013 Benedict Evans 2013 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · The Facts (What)Loop · Pattern Hunter2 hits
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2013 Benedict Evans 2013 Mobile is Eating the World2013 Benedict Evans 2013 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · The Facts (What)Loop · Pattern Hunter2 hits
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2013 Benedict Evans 2013 Mobile is Eating the World2013 Benedict Evans 2013 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · The Facts (What)Loop · Tale Two Worlds2 hits
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2013 Benedict Evans 2013 Mobile is Eating the World2013 Benedict Evans 2013 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · The Facts (What)Loop · Tale Two Worlds2 hits
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2013 Benedict Evans 2013 Mobile is Eating the World2013 Benedict Evans 2013 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · The Facts (What)Loop · Tale Two Worlds2 hits
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The slide uses a rhetorical question and a visual hook to transition to the next section.2013 Benedict Evans 2013 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · The Facts (What)Loop · Tale Two Worlds2 hits
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The slide uses a before-after framing technique, likely following a previous slide showing a 'before' state.2013 Benedict Evans 2013 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · The Facts (What)Loop · Tale Two Worlds2 hits
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The chart uses a Marimekko (mosaic) plot to represent both the relative population size of regions and the penetration levels within them.2016 Benedict Evans 2016 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Why Now2 hits
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The chart uses an area-stacked approach for mobile and smartphone users, with a line for PCs and a line for total adults.2016 Benedict Evans 2016 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Why Now2 hits
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The slide uses a classic S-curve framework to illustrate the lifecycle of technology platforms.2016 Benedict Evans 2016 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Why Now2 hits
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The slide uses a chevron-style transition to contrast two stages of market maturity.2016 Benedict Evans 2016 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Why Now2 hits
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2016 Benedict Evans 2016 Mobile is Eating the World2016 Benedict Evans 2016 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · Surface Observation2 hits
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Slide 1
2018 Benedict Evans 2018 The End of the Beginning2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Is2 hits
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2018 Benedict Evans 2018 The End of the Beginning2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Is2 hits
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The chart illustrates the rapid adoption of smartphones compared to the internet.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Is2 hits
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The chart illustrates the adoption curves of three major digital technologies.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Is2 hits
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The slide uses a simple linear flow diagram to connect three concepts.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Is2 hits
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2018 Benedict Evans 2018 The End of the Beginning2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits
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The chart shows a clear upward trend with seasonal spikes.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits
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The chart uses a stacked bar to contrast physical retail vs ecommerce.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits
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The chart highlights the small share of Ecommerce (8%) relative to total retail spending.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits
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The chart uses a single stacked bar to represent the total retail market, segmented by category.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits
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The chart visualizes the composition of total US retail spending, with 'Cars & parts' as a distinct segment.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits
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The chart uses a simple bar comparison to highlight that retail is a small subset of total consumer spending.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits
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The chart compares Retail vs Consumer Spending, with a small orange segment in Retail labeled 4%.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits
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The chart illustrates the structural shift in advertising spend, with Internet overtaking other traditional media.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits
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The chart shows a total market size of approximately $200bn.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits
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2018 Benedict Evans 2018 The End of the Beginning2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits