2018 Benedict Evans 2018 The End of the Beginning · page 13 of 106
The chart compares Retail vs Consumer Spending, with a small orange segment in Retail labeled 4%.
Consulting deck · market_sizing · size_opportunity · balanced density
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Slide schematic 5/6
chart 1/1 metric 0/1 source-note 2/2 title 2/2
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metric · primary
Components 6
bar-stacked primary source-note source-note headline subtitle
Tools 5
Color Strategy slide · 85%
Single orange accent reserved for the message metric.
Concrete Language slide · 80%$12tr opportunity quantified.
Data-Ink Ratio slide · 85%Two bars, minimal axes, no decoration.
Market Segmentation Pyramid slide · 50%Comparison of Retail and Consumer Spending
Von Restorff Effect slide · 88%Tiny orange 4% slice against towering grey bars.
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No frameworks
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