2018 Benedict Evans 2018 The End of the Beginning · page 8 of 106
The chart uses a stacked bar to contrast physical retail vs ecommerce.
Consulting deck · data_table · quantify_impact · balanced density
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Slide schematic 5/7
callout 0/1 chart 1/1 metric 0/1 source-note 2/2 title 2/2
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calloutmetric · primary
Components 7
callout bar-stacked primary source-note source-note action-title subtitle
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Action Titles slide · 90%
Title is the so-what: 'But still only just reaching 10% of US retail spending'.
Action Titles slide · 70%title/action-title: But still only just reaching 10% of US retail spending
Color Strategy slide · 80%Orange used solely to mark the 10% data point.
Von Restorff Effect slide · 80%10% slice highlighted in orange against grey baseline.
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