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insights · canon glossary

Canon glossary

A navigable library for every canon family — arcs, beats, loops, tools, frameworks, slide types, functions, components, component subkinds and narrative concepts — with corpus coverage under the active filters.

Insights JSON Catalog panel
Canon entries 720
Selected 53
Filtered 53
Page 3/3

argument moves

Loops

Reusable local narrative moves: how evidence is grouped into one argument, tension, reveal, comparison, or decision.

53 entries 5 on this page
L Three Horizons illustration

Consulting Framework

Three Horizons

49-three-horizons
24 loop ranges

Structure initiatives across time horizons: protect core, grow adjacencies, create futures

24 docs 86 slides/ranges 33% confidence 3.6 pages avg
Structure
Horizon 1 (Core Business) -> Horizon 2 (Emerging Opportunities) -> Horizon 3 (Future Bets) -> Balanced Portfolio
Best for
Innovation strategy, long-term planning, board presentations
Observed evidence

Reveal the graduated 3-horizon innovation framework as the answer

Lay out near and longer-term financial horizons

Show market potential

L Pareto Focus illustration

Consulting Framework

Pareto Focus

50-pareto-focus
138 loop ranges

Show that 80% of results come from 20% of causes to drive prioritization

136 docs 778 slides/ranges 10% confidence 5.6 pages avg
Structure
The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation
Best for
Resource allocation, problem prioritization, efficiency improvements
Observed evidence

What are the key levers driving Rover's growth?

To highlight the key drivers of Playtika's financial performance

What are the key drivers of Snowflake's growth?

L Voice Of Customer illustration

Validation

Voice Of Customer

51-voice-of-customer
602 loop ranges

Let customer quotes and feedback drive the narrative and validate the insight

600 docs 2,299 slides/ranges 7% confidence 3.8 pages avg
Structure
What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response
Best for
Product strategy, customer experience, market research
Observed evidence

Highlight customer needs and pain points.

Highlight the company's recognition by Newsweek and Forbes

To highlight the bank's customer satisfaction.

L Sensitivity Test illustration

Risk Management

Sensitivity Test

52-sensitivity-test
11 loop ranges

Show how conclusions change (or don't) when key assumptions vary

11 docs 53 slides/ranges 69% confidence 4.8 pages avg
Structure
The Base Case -> Assumption A Varies -> Assumption B Varies -> Robustness of Conclusion
Best for
Financial models, forecasting, risk assessment
Observed evidence

Stress-test asset quality under macro scenarios and exposures

Test robustness of Option 3C benefits to alternative assumptions

Stress-test gross savings for inter-initiative overlap

L Jobs To Be Done illustration

Consulting Framework

Jobs To Be Done

53-jobs-to-be-done
302 loop ranges

Reframe the problem around what the customer is trying to accomplish, not what they're buying

302 docs 1,583 slides/ranges 85% confidence 5.2 pages avg
Structure
The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit
Best for
Product innovation, market entry, competitive positioning
Observed evidence

What jobs do customers need to be done?

How can Cano Health improve health outcomes and reduce costs?

What are the needs of platforms and financial institutions?