Jobs To Be Done

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Reframe the problem around what the customer is trying to accomplish, not what they're buying

Category: Consulting Framework
Structure: The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit
Best for: Product innovation, market entry, competitive positioning
Source: Clayton Christensen / JTBD framework

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What you need to know

Definition What is it?

Reframe the problem around what the customer is trying to accomplish, not what they're buying

Structure How is it structured?

The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit

Best fit When does it fit best?

Product innovation, market entry, competitive positioning

Examples

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