Canon entries 720
Selected 307
Filtered 307
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storymaking moves

Tools

Document, loop, beat, and slide-level techniques the matcher can attach to evidence.

307 entries 24 on this page
T

document

Flatten / Fight / Future (BCG)

flatten-fight-future
5 mixed-layer hits
2 docs 5 slides/ranges 82% confidence
Observed evidence

Flatten, Fight, Future

9 action areas for business leaders

framework/instance: Flatten, Fight, Future phases

T

document

Fraud exposé

fraud-exposure
1 mixed-layer hits

You allege — with primary-document evidence — that the target's reported financial or operational reality does not match the underlying truth. The "fraud" can be any of: 1. **Accounting fraud** — reported financials are materially false (inflated revenue, hidden debt, fabricated cash, capitalised opex) 2. **Operational fraud** — the business described to investors does not exist as described (staged demos, fabricated customers, ghost facilities) 3. **Structural fraud** — the business model itself is illegal or fundamentally misrepresented (pyramid scheme, undisclosed related-party transactions, off-balance-sheet vehicles hiding losses) 4. **Regulatory fraud** — the company is operating in violation of laws in ways management has concealed from the market

1 docs 1 slides/ranges 70% confidence
Observed evidence

Irregularities, including fraud, are instances of non-compliance with laws and regulations.

T

document

Governance critique

governance
124 mixed-layer hits

You attack the **board** rather than the operator. The thesis: this company is mis-governed — directors lack independence, the board has rubber-stamped value-destroying decisions, executive compensation is decoupled from performance, or the board structure itself entrenches underperformance. Replace the directors and the operator either improves or is replaced too. This is the only pattern that is **uniquely activist** (short-sellers rarely use it — they short the equity, not the people).

91 docs 124 slides/ranges 2% confidence
Why it works
- **It scales the surface area of accountability.** Where villain-naming targets one CEO, governance critique targets 7–11 directors collectively, with documented votes and committee assignments. - **Proxy advisors (ISS, Glass Lewis) speak this language fluently.** A governance-framed thesis converts more easily into proxy support. - **It survives CEO transitions.** If you attack the operator and they resign before the vote, the campaign fi
Observed evidence

Governance – Executive remuneration

We're committed to the highest standards of corporate governance

No lending to Environmentally Sensitive Industries

T

document

GRI Standards

gri-standards
23 mixed-layer hits
6 docs 23 slides/ranges 88% confidence
Observed evidence

GRI Standard, Disclosure, 2025 Response/Location table

GRI Standard, Disclosure, Response and Location

Environmental Targets on everything from waste and resource use to energy consumption and greenhouse gas emissions

T

document

HFS Horizons

hfs-horizons
20 mixed-layer hits
6 docs 20 slides/ranges 83% confidence
Observed evidence

The HFS Horizons framework is mentioned.

HFS Horizons framework

Horizons assessment methodology: The best service providers for commercial banks, 2025

T

document

IFRS S2 climate disclosures

ifrs-s2
12 mixed-layer hits
4 docs 12 slides/ranges 87% confidence
Observed evidence

The slide mentions CDP and TCFD, which are related to climate disclosures.

IFRS S2 29(f) to 34(b) disclosure mapping.

IFRS S2 DISCLOSURE, framework/instance: IFRS S2

T

document

Management change

management-change
2 mixed-layer hits

You argue the operator — almost always the CEO — is the binding constraint on the target's value, and propose a specific replacement (or a specific search criterion + interim CEO). The thesis: the strategy is fixable, the assets are fine, the people are not. This pattern almost never travels alone. It pairs with **villain naming** (the diagnosis), **governance critique** (the mechanism — board change enables CEO change), and **operational turnaround** (what the new CEO will do).

2 docs 2 slides/ranges 50% confidence
Why it works
- **Operator-quality is the highest-leverage variable** in equity performance. Pairing the right operator with the right asset can triple multiples. - **Specific replacements convert sceptics**. "Replace the CEO" is abstract; "Hunter Harrison closed the operating-ratio gap at CN by 18 points and can do the same here" is concrete. - **It side-steps strategy debates.** Management can argue your strategy is wrong; they can't credibly argue they shouldn't be the ones to execute it if their record proves otherwise. - **Boards often want to act but lack cover.** A public activist campaign provides the cover for an internal palace coup that was already simmering.
Observed evidence

thesis_types contains management_change

The deck title and kind explicitly state 'Management change'.

T

document

Peer gap chart

peer-gap
611 mixed-layer hits

A single visual that benchmarks the target against its best-in-class peers on a single quantitative KPI — and shows the target losing. The gap is the punchline.

546 docs 119 slides/ranges 5% confidence
When to use
When relative underperformance is the core argument
Why it works
- It's the **most credible claim in the deck** because it's arithmetic, not opinion. - It's immediately **actionable** — close this gap and value accrues. - It **pre-empts the "context is different" defence** by pitting the target against direct peers in the same category.
Observed evidence

This slide compares Perrigo's share price performance to its peers and includes a chart showing the company's underperformance.

Significant Performance Gap Between CMTL's Two Business Segments

A sharp increase in operating expenses as a percentage of sales have resulted in AOL's EBITDA margins declining from 34% in 2009 to 16% in 2011 and falling substantially below peer levels.

T

document

Precedent transaction

precedent-transaction
19 mixed-layer hits

You cite a comparable historical transformation — a peer that did exactly what you're proposing, with documented outcome. The implicit argument: "this isn't a hypothesis, it's a replication". It is the empirical anchor that makes every other pattern credible. A peer-gap chart shows the gap; a sum-of-parts shows the math; a precedent transaction shows the path actually works.

17 docs 22 slides/ranges 5% confidence
Why it works
- **It converts speculation into pattern-matching.** "If you do X, Y will happen" becomes "When [comparable] did X, Y happened, and Y was worth [$
Observed evidence

Potential Verizon tower sale should be an additional catalyst for CCI to change its capital allocation plan now

The total amount of money raised from the 10 largest IPOs of all time is $97bn, which amounts to only one-fifth of the potential capital requirements for recent proposals

slide_type=precedent_table OR thesis precedents_cited present

T

document

SBTi (Science-Based Targets)

sbti
1 mixed-layer hits
1 docs 1 slides/ranges 70% confidence
Observed evidence

formalizing progress through accreditation schemes (such as...)

T

document

Six Sigma

six-sigma
0 mixed-layer hits
0 docs 0 slides/ranges n/a confidence
T

document

Sum of parts

sum-of-parts
339 mixed-layer hits

You break the target into its constituent businesses or asset classes, value each separately against its own peer set, and show that the total is materially greater than the current market capitalisation. The "gap" is the conglomerate discount — or worse, accounting opacity hiding a crown-jewel asset.

280 docs 100 slides/ranges 3% confidence
When to use
For breakup / spin-off theses
Why it works
- It forces the market to confront **mismatched valuation multiples**: "this company trades like X but owns Y, which trades at
Observed evidence

list/bullet: High branded intellectual property/franchise businesses such as Choice Hotels, PepsiCo and Coca-Cola trade in the range of 12x – 19x EV/'06E EBITDA.

The slide explicitly mentions a Sum-of-the-Parts (SOTP) valuation framework.

On a combined basis the business will be 48% agriculture, 36% pharma, 13% consumer brands, and 3% animal health.

T

document

TCFD (climate disclosures)

tcfd
34 mixed-layer hits
11 docs 34 slides/ranges 88% confidence
Observed evidence

Climate change is an urgent global challenge that requires a strategic response.

In financial year 2023, TUI conducted a qualitative and quantitative scenario analysis

Planetary Boundaries: Elevates good citizenship of Earth's natural and human environment

T

document

Three horizons (McKinsey)

three-horizons
119 mixed-layer hits
98 docs 119 slides/ranges 73% confidence
Observed evidence

The slide mentions 'Flatten, Fight, Future' which aligns with the Three Horizons framework.

Three paths can accelerate your AI journey depending on current maturity

The slide discusses the future of product-led growth and the need for strong collaboration between product and engineering teams.

T

document

UN Sustainable Development Goals

un-sdgs
2 mixed-layer hits
1 docs 2 slides/ranges 70% confidence
Observed evidence

Enshrined within the UN Universal Declaration of Human Rights... stakeholder inclusion

callout: Progress on most of the United Nations' 17 SDGs has stalled or been eroded, according to a recent Accenture study.

T

document

Villain naming

villain-naming
581 mixed-layer hits

You identify a **specific person** responsible for the target's underperformance or the behaviour you want changed — and name them. Not "management" or "the board". A named executive or director with a specific failure attributable to them.

572 docs 14 slides/ranges 13% confidence
When to use
When governance or specific decisions are the core thesis
Why it works
- **Accountability needs a face.** Voters (shareholders, regulators, journalists) act faster against people than institutions. - **Credibility rises with specificity.** "The CFO has repeatedly missed guidance" > "Management has missed guidance". - It **pre-empts evasion**. An individual can be removed; an abstraction cannot. - It **forces the target to respond personally** — and their defensive response usually generates more attention for your thesis.
Observed evidence

CEO Matthew Proud; Chair Colleen Moorehead; former Chair Brian Derksen

Osamu Okabayashi (outgoing CEO, 15-year tenure, abruptly resigned)

Phillips 66 management and Board (unnamed individually in this filing)

T

document

Villain slide

villain-slide
673 mixed-layer hits

A dedicated slide presenting the named villain visually

519 docs 215 slides/ranges 1% confidence
When to use
In activist decks where the personality matters
Why it works
Makes the antagonist concrete
Observed evidence

PharmaCann acquired by MedMen for US$680M in October 2018 but the transaction was terminated a year later by MedMen in October 2019.

The slide presents a critical view of Herbalife, labeling it a 'pyramid scheme'.

Viewing Olam through the Enron Lens

T

document

Where to Play / How to Win

where-to-play-how-to-win
25 mixed-layer hits
25 docs 25 slides/ranges 72% confidence
Observed evidence

The slide mentions a 'new market opportunity' implying a 'where to play' strategy.

The bullets outline strategies for growth, including 'Thomness', 'Expansion of clients', 'Womenswear & Accessories', 'DTC growth', 'Wholesale', and 'Brand awareness'.

WHERE WE PLAY: We upskill the global workforce across three core segments... by providing engaging digital learning & development solutions... to enterprise clients globally

T Argument from Analogy illustration

Loop · loop

Argument from Analogy

argument-from-analogy
79 mixed-layer hits

Drawing conclusions based on similarities between situations

56 docs 79 slides/ranges 49% confidence
Architect
Observed evidence

Past utility win frames analog for prospective clients.

Reasons by historical-analogy to forecast change.

'After web and smartphones' analogy applied to AI

T Causal Chain illustration

Loop · loop

Causal Chain

causal-chain
259 mixed-layer hits

Showing how one event leads to another in sequence

182 docs 255 slides/ranges 46% confidence
Architect
Observed evidence

Bullet 1→2→3→4 traces aggregation cycle: aggregate → adjacencies → unbundled → repeat.

diagram/process: GLOBAL CAMS MODELS -> Increased knowledge for climate change monitoring -> DIMINISHED IMPACT OF POLLUTION

Local +4% then tourist +6% adds to total — additive driver chain.

T Chunking illustration

Loop · loop

Chunking

chunking
935 mixed-layer hits

Information grouped into chunks is remembered better - structure content in digestible units

396 docs 935 slides/ranges 74% confidence
Architect
Observed evidence

Operating-model and enablers grouped as digestible chunks following the framework

Loop 4 first page — content chunked into three categories (practice / mindset / behavior).

Two numbered recommendation blocks parallel slide 14.

T Deductive Reasoning illustration

Loop · loop

Deductive Reasoning

deductive-reasoning
32 mixed-layer hits

Logical chain where each premise follows from previous (Premise 1 + 2 → Conclusion)

30 docs 32 slides/ranges 59% confidence
Architect
Observed evidence

Strong economy premise vs weak auto premise opens the analytical chain

Premise 1 (62% skew) + Premise 2 (perimeter outperforms +2.1%) + Premise 3 (TSN outperforms category) -> conclusion.

Checkmarks validate hypotheses systematically

T Enthymeme illustration

Loop · loop

Enthymeme

enthymeme
1 mixed-layer hits

Abbreviated syllogism with unstated premise the audience supplies

1 docs 1 slides/ranges 60% confidence
Architect
Observed evidence

M&A strategy tops the list—which is how a deal begins. Companies, however, should not lose sight of the importance of pre-close planning and post-close integration.

T Horizontal Logic illustration

Loop · loop

Horizontal Logic

horizontal-logic
49 mixed-layer hits

Logical grouping at the same level - items must relate coherently

44 docs 49 slides/ranges 67% confidence
Architect
Observed evidence

Same indicator set across countries enables apples-to-apples reading.

Three columns at same logical level: history / driver / forecast

Opens sector loop where each industry slide sits at same analytical level