Canon entries 720
Selected 307
Filtered 307
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storymaking moves

Tools

Document, loop, beat, and slide-level techniques the matcher can attach to evidence.

307 entries 24 on this page
T Law of Past Experience illustration

Slide · slide

Law of Past Experience

law-of-past-experience
0 mixed-layer hits

Prior experience influences perception - leverage familiar patterns

0 docs 0 slides/ranges n/a confidence
Designer
T Law of Prägnanz illustration

Slide · slide

Law of Prägnanz

law-of-pr-gnanz
1 mixed-layer hits

Ambiguous images are interpreted in the simplest way possible - use clear visuals

1 docs 1 slides/ranges 70% confidence
Designer
Observed evidence

Amdahl's law: The overall system speed-up (S) gained by optimizing a single part of a system by a factor (s) is limited by the proportion of execution time of that part (p).

T Law of Proximity illustration

Slide · slide

Law of Proximity

law-of-proximity
80 mixed-layer hits

Close elements are perceived as related - group related content spatially

52 docs 80 slides/ranges 75% confidence
Designer
Observed evidence

Users and Financials grouped spatially around their badges.

Quadrant grouping repeats p17 structure.

Logos grouped by horizontal/vertical function

T Law of Similarity illustration

Slide · slide

Law of Similarity

law-of-similarity
349 mixed-layer hits

Similar-looking elements perceived as related - consistent styling for related concepts

161 docs 349 slides/ranges 75% confidence
Designer
Observed evidence

Each row uses identical format (number badge + green title + white description).

Replicates p.10 structure for Q3 standalone

Two parallel three-row columns mirror GP and management responsibilities

T Law of Symmetry illustration

Slide · slide

Law of Symmetry

law-of-symmetry
0 mixed-layer hits

Symmetrical elements perceived as unified whole

0 docs 0 slides/ranges n/a confidence
Designer
T Layering and Separation illustration

Slide · slide

Layering and Separation

layering-and-separation
72 mixed-layer hits

Using visual layers to distinguish different types of information

57 docs 71 slides/ranges 44% confidence
Designer
Observed evidence

Dual-axis revenue+YoY growth chart.

diagram/process: Application Layer, Platform Layer, Data Layer stack

Orange tiers (BILL's market) separated from grey top tier (Enterprise)

T Lie Factor illustration

Slide · slide

Lie Factor

lie-factor
15 mixed-layer hits

Ensure visual representation accurately reflects data magnitude

13 docs 15 slides/ranges 58% confidence
Designer
Observed evidence

Time-axis break (... between 2022 and 2065) is visualised

Y-axis 0–24% scale, no truncation; ratios match visual.

Y-axis break flagged in notes

T Mapping illustration

Slide · slide

Mapping

mapping
10 mixed-layer hits

Relationship between controls and their effects - make it natural

9 docs 10 slides/ranges 48% confidence
Designer
Observed evidence

Service offerings mapped to lifecycle stages

diagram maps marketplace tools to AgentCore Runtime and Gateway

Mapping behavioral shifts to company solutions

T Modality Effect illustration

Slide · slide

Modality Effect

modality-effect
0 mixed-layer hits

Audio and visual together more effective than either alone

0 docs 0 slides/ranges n/a confidence
Designer
T Norman's Seven Stages illustration

Slide · slide

Norman's Seven Stages

normans-seven-stages
0 mixed-layer hits

Goal, Intention, Action, Execution, Perception, Interpretation, Evaluation

0 docs 0 slides/ranges n/a confidence
Designer
T Nudge illustration

Slide · slide

Nudge

nudge
35 mixed-layer hits

Subtle hints can significantly affect decisions - strategic CTA placement

33 docs 35 slides/ranges 66% confidence
ArchitectDesigner
Observed evidence

Callout invites reader to request scaled edtech asset list

Visual nudge toward the top-right Champions quadrant.

Specific recommended actions presented as easy first steps

T One Idea Rule illustration

Slide · slide

One Idea Rule

one-idea-rule
123 mixed-layer hits

Each slide should communicate exactly one concept

67 docs 123 slides/ranges 74% confidence
Designer
Observed evidence

Whole slide carries one complexity statistic.

Slide focused solely on diversity of perspectives

Slide reduced to forward-looking guidance only

T Picture Superiority Effect illustration

Slide · slide

Picture Superiority Effect

picture-superiority-effect
944 mixed-layer hits

Pictures remembered 6x better than words - prioritize visuals over text

331 docs 944 slides/ranges 74% confidence
Designer
Observed evidence

logo grid leverages visual recognition over text

C-suite headshots make abstract claim concrete

Right-side product 'tornado' image reinforces brand portfolio

T Poka-Yoke illustration

Slide · slide

Poka-Yoke

poka-yoke
0 mixed-layer hits

Error-proofing design that prevents mistakes

0 docs 0 slides/ranges n/a confidence
Designer
T Pre-attentive Attributes illustration

Slide · slide

Pre-attentive Attributes

pre-attentive-attributes
188 mixed-layer hits

Visual properties processed instantly: color, size, orientation, shape

88 docs 188 slides/ranges 76% confidence
Designer
Observed evidence

Color saturation pre-attentively signals focus level.

Color-coded arrows allow instant scan of net direction

'96%' completion rate stat highlighted.

T Processing Fluency illustration

Slide · slide

Processing Fluency

processing-fluency
0 mixed-layer hits

Information that's easier to process is preferred and believed

0 docs 0 slides/ranges n/a confidence
Designer
T Progressive Enhancement illustration

Slide · slide

Progressive Enhancement

progressive-enhancement
0 mixed-layer hits

Start with basic functionality and add enhancements

0 docs 0 slides/ranges n/a confidence
Designer
T Recognition Over Recall illustration

Slide · slide

Recognition Over Recall

recognition-over-recall
7 mixed-layer hits

It's easier to recognize than to recall - use familiar patterns and visual cues

6 docs 7 slides/ranges 71% confidence
Designer
Observed evidence

recognizable corporate marks do the talking

familiar brand names (Chanel, Dior, LV) leverage recognition

TOC orients reader to E/S/G structure with page numbers

T Rule of Thirds illustration

Slide · slide

Rule of Thirds

rule-of-thirds
0 mixed-layer hits

Placing key elements at intersection of thirds for visual interest

0 docs 0 slides/ranges n/a confidence
Designer
T Signal Detection Theory illustration

Slide · slide

Signal Detection Theory

signal-detection-theory
0 mixed-layer hits

Distinguishing signal from noise depends on sensitivity and bias

0 docs 0 slides/ranges n/a confidence
Designer
T Signifier illustration

Slide · slide

Signifier

signifier
1 mixed-layer hits

Element that communicates what an action will do

1 docs 1 slides/ranges 55% confidence
Designer
Observed evidence

Each verb-led bullet signals an actionable behaviour

T Small Multiples illustration

Slide · slide

Small Multiples

small-multiples
2,053 mixed-layer hits

Repeating similar charts for comparison across categories or time

816 docs 2,036 slides/ranges 58% confidence
Designer
Observed evidence

Seven donut charts for parallel motivation drivers

2x3 case-study grid of analytics companies

Subscriber growth chart showing France vs ROW

T Sparklines (Chart) illustration

Slide · slide

Sparklines (Chart)

sparklines-chart
24 mixed-layer hits

Word-sized graphics embedded in text for data density

23 docs 24 slides/ranges 54% confidence
Designer
Observed evidence

Mini 2019-vs-2030 bar pair embedded in each region label

Each KPI row has an embedded six-quarter sparkline.

Long-term sales by segment shown as compact stacked-bar series

T Squint Test illustration

Slide · slide

Squint Test

squint-test
0 mixed-layer hits

Squint at slide - can you still tell what's most important? Tests visual hierarchy

0 docs 0 slides/ranges n/a confidence
Designer