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Law of Past Experience
law-of-past-experience Prior experience influences perception - leverage familiar patterns
A navigable library for every canon family — arcs, beats, loops, tools, frameworks, slide types, functions, components, component subkinds and narrative concepts — with corpus coverage under the active filters.
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law-of-past-experience Prior experience influences perception - leverage familiar patterns
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law-of-pr-gnanz Ambiguous images are interpreted in the simplest way possible - use clear visuals
Amdahl's law: The overall system speed-up (S) gained by optimizing a single part of a system by a factor (s) is limited by the proportion of execution time of that part (p).
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law-of-proximity Close elements are perceived as related - group related content spatially
Users and Financials grouped spatially around their badges.
Quadrant grouping repeats p17 structure.
Logos grouped by horizontal/vertical function
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law-of-similarity Similar-looking elements perceived as related - consistent styling for related concepts
Each row uses identical format (number badge + green title + white description).
Replicates p.10 structure for Q3 standalone
Two parallel three-row columns mirror GP and management responsibilities
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law-of-symmetry Symmetrical elements perceived as unified whole
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layering-and-separation Using visual layers to distinguish different types of information
Dual-axis revenue+YoY growth chart.
diagram/process: Application Layer, Platform Layer, Data Layer stack
Orange tiers (BILL's market) separated from grey top tier (Enterprise)
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lie-factor Ensure visual representation accurately reflects data magnitude
Time-axis break (... between 2022 and 2065) is visualised
Y-axis 0–24% scale, no truncation; ratios match visual.
Y-axis break flagged in notes
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mapping Relationship between controls and their effects - make it natural
Service offerings mapped to lifecycle stages
diagram maps marketplace tools to AgentCore Runtime and Gateway
Mapping behavioral shifts to company solutions
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modality-effect Audio and visual together more effective than either alone
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normans-seven-stages Goal, Intention, Action, Execution, Perception, Interpretation, Evaluation
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nudge Subtle hints can significantly affect decisions - strategic CTA placement
Callout invites reader to request scaled edtech asset list
Visual nudge toward the top-right Champions quadrant.
Specific recommended actions presented as easy first steps
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one-idea-rule Each slide should communicate exactly one concept
Whole slide carries one complexity statistic.
Slide focused solely on diversity of perspectives
Slide reduced to forward-looking guidance only
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picture-superiority-effect Pictures remembered 6x better than words - prioritize visuals over text
logo grid leverages visual recognition over text
C-suite headshots make abstract claim concrete
Right-side product 'tornado' image reinforces brand portfolio
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poka-yoke Error-proofing design that prevents mistakes
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pre-attentive-attributes Visual properties processed instantly: color, size, orientation, shape
Color saturation pre-attentively signals focus level.
Color-coded arrows allow instant scan of net direction
'96%' completion rate stat highlighted.
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processing-fluency Information that's easier to process is preferred and believed
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progressive-enhancement Start with basic functionality and add enhancements
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recognition-over-recall It's easier to recognize than to recall - use familiar patterns and visual cues
recognizable corporate marks do the talking
familiar brand names (Chanel, Dior, LV) leverage recognition
TOC orients reader to E/S/G structure with page numbers
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rule-of-thirds Placing key elements at intersection of thirds for visual interest
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signal-detection-theory Distinguishing signal from noise depends on sensitivity and bias
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signifier Element that communicates what an action will do
Each verb-led bullet signals an actionable behaviour
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small-multiples Repeating similar charts for comparison across categories or time
Seven donut charts for parallel motivation drivers
2x3 case-study grid of analytics companies
Subscriber growth chart showing France vs ROW
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sparklines-chart Word-sized graphics embedded in text for data density
Mini 2019-vs-2030 bar pair embedded in each region label
Each KPI row has an embedded six-quarter sparkline.
Long-term sales by segment shown as compact stacked-bar series
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squint-test Squint at slide - can you still tell what's most important? Tests visual hierarchy