e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade

Bain
arc beats above · slides in the middle · loops below · scroll → 12 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 10
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON

Slide inventory

126
every slide · same image gating as the playbook
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Slide 1
The slide features a stylized illustration of sailboats on the ocean with a sunset, reflecting the 'sea of opportunity' theme.front_matter
Open slide detailBeat · The Facts (What)
02
Includes logos of Google, Temasek, and Bain & Company.front_matter
Open slide detailBeat · The Facts (What)
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The timeline highlights key themes for each year of the report, culminating in a focus on sustainability.establish_context
Open slide detailBeat · The Facts (What)
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Includes detailed methodology notes at the bottom regarding survey sample sizes and data collection periods.present_framework
Open slide detailBeat · The Facts (What)
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establish_context
Open slide detailBeat · The Facts (What)
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Source: Google, Temasek, Bain & Company report.present_framework
Open slide detailBeat · The Facts (What)
07
The slide uses a visual metaphor of a sailing journey to represent the report structure.front_matter
Open slide detailBeat · The Facts (What)
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The slide uses a list-based structure to summarize five key themes of the report.summarize
Open slide detailBeat · The Facts (What)Loop · So What Cascade
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The slide uses a list-based structure with icons to summarize four key thematic areas of the report.summarize
Open slide detailBeat · The Facts (What)Loop · So What Cascade
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transition
Open slide detailBeat · The Facts (What)
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The slide uses a lighthouse illustration as a visual metaphor for guidance or warning.transition
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
12
Data represents the proportion of the eligible population that has received at least two vaccine doses as of August 2022.compare_peers
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
13
The slide uses a consistent time-series format across six countries to demonstrate a regional trend of recovery.analyze_data
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
14
frame_problem
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
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establish_context
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
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The slide highlights a consistent upward trend in interest rates across all six countries in 2022 compared to 2021.analyze_data
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
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compare_peers
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
18
The slide uses a metaphorical illustration of sailboats and a lighthouse to represent navigating difficult market conditions.transition
Open slide detailBeat · The Facts (What)
19
The slide uses a bubble chart to represent the growth in internet users over time, with annotations for year-over-year growth.quantify_impact
Open slide detailBeat · The Facts (What)Loop · Aha Moment
20
The chart highlights a slowdown in new adoption for services like groceries and entertainment as consumer habits shift post-pandemic.analyze_data
Open slide detailBeat · The Facts (What)Loop · Aha Moment
21
This is a transition or summary slide emphasizing the strategic pivot in the digital economy.summarize
Open slide detailBeat · The Facts (What)Loop · Aha Moment
22
The slide uses a hierarchical tree-like structure to segment the population.decompose_segments
Open slide detailBeat · The Facts (What)Loop · Aha Moment
23
The table uses color intensity to represent adoption percentages, with e-commerce highlighted as a high-adoption category across all segments.analyze_data
Open slide detailBeat · The Facts (What)Loop · Aha Moment
24
The slide uses a lighthouse illustration as a visual metaphor for guidance or foresight.summarize
Open slide detailBeat · The Facts (What)Loop · Aha Moment
25
Includes CAGR and YoY growth annotations.quantify_impact
Open slide detailBeat · The Facts (What)Loop · Aha Moment
26
The slide uses qualitative curve shapes to categorize market recovery patterns.present_framework
Open slide detailBeat · The Facts (What)Loop · Mece Breakdown
27
Source: Bain analysis. Note: Non-grocery includes marketplaces and direct-to-consumer platforms.summarize
Open slide detailBeat · The Facts (What)Loop · Mece Breakdown
28
The slide uses a grouped bar chart to compare user segments across two categories. It highlights specific insights about affluent users, young digital natives, analyze_data
Open slide detailBeat · The Facts (What)Loop · Mece Breakdown
29
The chart shows a jump in GMV from 5B in 2019 to 24B in 2025, with specific growth rates annotated between years.summarize
Open slide detailBeat · The Facts (What)Loop · Mece Breakdown
30
The chart shows a U-shaped recovery with a 40% CAGR projected between 2022 and 2025.summarize
Open slide detailBeat · The Facts (What)Loop · Mece Breakdown
31
The slide uses a grouped bar chart to compare adoption across five user segments in urban vs suburban settings.analyze_data
Open slide detailBeat · The Facts (What)Loop · Mece Breakdown
32
The chart shows a stacked bar breakdown of travel GMV by segment (Airlines, Hotels, Vacation rentals) with growth metrics.summarize
Open slide detailBeat · The Facts (What)Loop · Mece Breakdown
33
Includes air- and accommodation-related queries; indexed searches are on a four-week rolling average; pre-pandemic average is for the period of January 2020.analyze_data
Open slide detailBeat · The Facts (What)Loop · Mece Breakdown
34
The slide highlights a strong recovery in international travel intent across the region, with specific callouts for Malaysia, Vietnam, and domestic travel trendanalyze_data
Open slide detailBeat · The Facts (What)Loop · Mece Breakdown
35
The chart shows a CAGR of 15% from 2019 to 2022, and projects growth to 2025.summarize
Open slide detailBeat · The Facts (What)Loop · Mece Breakdown
36
The chart highlights that paid usage is concentrated in specific urban segments, with specific insights on daily usage and triggers for switching platforms.analyze_data
Open slide detailBeat · The Facts (What)Loop · Mece Breakdown
37
The chart highlights a shift in gaming behavior post-pandemic, with a specific callout for suburban users.analyze_data
Open slide detailBeat · The Facts (What)Loop · Mece Breakdown
38
transition
Open slide detailBeat · The Facts (What)Loop · Tale Two Worlds
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The slide uses a consistent visual language of bar charts with CAGR annotations to demonstrate growth across Payments, Remittance, Lending, Investment, and Insuquantify_impact
Open slide detailBeat · The Facts (What)Loop · Tale Two Worlds
40
The diagram uses a hub-and-spoke style circular layout to show the convergence of different player types toward a central 'merchants' and 'consumers' core.present_framework
Open slide detailBeat · The Facts (What)Loop · Tale Two Worlds
41
The slide uses a custom legend to categorize business models by their market trajectory (Stronger, Stable, Weaker, Just launching) and internal attributes (Strepresent_framework
Open slide detailBeat · The Facts (What)Loop · Tale Two Worlds
42
Includes quotes from a VC and a CEO of a leading regional bank.compare_options
Open slide detailBeat · The Facts (What)Loop · Tale Two Worlds
43
The slide uses a qualitative 'right to win' metric represented by dot-based gauges alongside quantitative demographic data.analyze_data
Open slide detailBeat · The Facts (What)Loop · Tale Two Worlds
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front_matter
Open slide detailBeat · The Facts (What)
45
The slide uses a combination of bar chart for funding value and line chart for interest rates to show correlation.analyze_data
Open slide detailBeat · The Facts (What)Loop · Cost Of Inaction
46
The slide uses three stacked area charts to visualize funding trends by stage.analyze_data
Open slide detailBeat · The Facts (What)Loop · Cost Of Inaction
47
The chart uses a dual-axis approach for value ($B) and deal count.analyze_data
Open slide detailBeat · The Facts (What)Loop · Cost Of Inaction
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summarize
Open slide detailBeat · The Facts (What)Loop · Cost Of Inaction
49
The slide uses a comparison table to highlight the trend of companies accelerating their path to profitability.compare_peers
Open slide detailBeat · The Facts (What)Loop · Cost Of Inaction
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analyze_data
Open slide detailBeat · The Facts (What)Loop · Cost Of Inaction
51
summarize
Open slide detailBeat · The Facts (What)Loop · Segmentation Split
52
The chart uses a color-coded legend to represent different countries, with percentages labeled within the segments and total values above each bar.analyze_data
Open slide detailBeat · The Facts (What)Loop · Segmentation Split
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quantify_impact
Open slide detailBeat · The Facts (What)Loop · Segmentation Split
54
The chart tracks investment trends across six sectors: DFS, E-commerce, Transport, Digital media, Leisure & travel, and Others.analyze_data
Open slide detailBeat · The Facts (What)Loop · Segmentation Split
55
The chart uses a split axis between 2021 and H1 2021 to show annual vs semi-annual data.analyze_data
Open slide detailBeat · The Facts (What)Loop · Segmentation Split
56
The chart compares annual data (2019-2021) with half-year data (H1 2021, H2 2021, H1 2022).analyze_data
Open slide detailBeat · The Facts (What)Loop · Segmentation Split
57
transition
Open slide detailBeat · The Facts (What)Loop · Segmentation Split
58
The slide uses a bar chart to contrast high-growth sectors (Healthtech, SaaS, Web3) against a cooling sector (Edtech).summarize
Open slide detailBeat · The Facts (What)Loop · Segmentation Split
59
The slide uses a two-row structure to contrast emerging vs mature healthcare systems in SEA.diagnose
Open slide detailBeat · The Facts (What)Loop · Segmentation Split
60
The slide uses a two-column structure to contrast the importance of SMEs with the challenges they face, supported by expert quotes.frame_problem
Open slide detailBeat · The Facts (What)Loop · Segmentation Split
61
Source: Bain, SEA Venture Capital Investors Survey, Q3 2022analyze_data
Open slide detailBeat · The Facts (What)Loop · Segmentation Split
62
The chart includes both annual (2019-2021) and semi-annual (H1 2021-H1 2022) data points.analyze_data
Open slide detailBeat · The Facts (What)Loop · Segmentation Split
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transition
Open slide detailBeat · The Implications (So What)
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summarize
Open slide detailBeat · The Implications (So What)Loop · So What Cascade
65
The slide uses a structured grid to define the scope of ESG factors.present_framework
Open slide detailBeat · The Implications (So What)Loop · So What Cascade
66
The slide uses a color-coded heatmap to represent levels of concern, with darker blue indicating higher concern.analyze_data
Open slide detailBeat · The Implications (So What)Loop · So What Cascade
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The slide uses a grid-based layout to categorize ESG topics. Some items are highlighted with blue backgrounds, indicating priority or focus.present_framework
Open slide detailBeat · The Implications (So What)Loop · So What Cascade
68
The slide uses a causal equation structure to define the Climate Economic Index.diagnose
Open slide detailBeat · The Implications (So What)Loop · So What Cascade
69
Includes methodological notes on Scope 3 emissions and sector-specific calculation logic.quantify_impact
Open slide detailBeat · The Implications (So What)Loop · So What Cascade
70
The slide uses two bar charts to illustrate the potential carbon reduction from optimizing e-commerce and transport sectors.quantify_impact
Open slide detailBeat · The Implications (So What)Loop · So What Cascade
71
The slide uses a three-column structure to segment stakeholders and their respective challenges.frame_problem
Open slide detailBeat · The Implications (So What)Loop · So What Cascade
72
The slide uses a three-column layout to categorize impact metrics.quantify_impact
Open slide detailBeat · The Implications (So What)Loop · So What Cascade
73
The slide uses a two-column layout to categorize concerns into 'Worker-partner' and 'Consumer' segments.frame_problem
Open slide detailBeat · The Implications (So What)Loop · So What Cascade
74
summarize
Open slide detailBeat · The Implications (So What)Loop · Stakeholder Map
75
The charts show growth multipliers (e.g., 1.2X to 2.8X) comparing 2022 vs 2020 average search volumes.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Stakeholder Map
76
The slide highlights a significant discrepancy between stated intent (~40%) and actual purchase behavior (3-15%) in the sustainable food category.diagnose
Open slide detailBeat · The Implications (So What)Loop · Stakeholder Map
77
The slide highlights the 'say-do' gap in consumer sustainability behavior.diagnose
Open slide detailBeat · The Implications (So What)Loop · Stakeholder Map
78
The chart shows the percentage of investors rating ESG dimensions as 'Somewhat important' vs 'Very important'.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Stakeholder Map
79
Uses ESG framework to categorize examples.illustrate_case
Open slide detailBeat · The Implications (So What)Loop · Stakeholder Map
80
The slide uses a central handshake icon to symbolize collaboration between the four stakeholder groups.present_framework
Open slide detailBeat · The Implications (So What)Loop · Stakeholder Map
81
Features logos of Google, Temasek, and Bain & Company.front_matter
Open slide detailBeat · The Action (Now What)
82
This slide serves as a closing or summary statement for the report.summarize
Open slide detailBeat · The Action (Now What)Loop · Time Machine
83
The slide outlines a two-phase strategic approach: achieving profitable growth (2023-2025) followed by unlocking full potential sustainably (2025-2030).size_opportunity
Open slide detailBeat · The Action (Now What)Loop · Time Machine
84
Includes CAGR percentages between 2022 and 2025, and projected ranges for 2030.quantify_impact
Open slide detailBeat · The Action (Now What)Loop · Time Machine
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Excludes DFS. Sources: Bain analysis; GDP data from IHS, Central Bank, World Bank.quantify_impact
Open slide detailBeat · The Action (Now What)Loop · Time Machine
86
The slide uses a color-coded legend to represent maturity levels (Advanced, Some progress, Nascent).present_framework
Open slide detailBeat · The Action (Now What)Loop · Time Machine
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summarize
Open slide detailBeat · The Action (Now What)Loop · Time Machine
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summarize
Open slide detailBeat · The Action (Now What)Loop · Time Machine
89
The sailboats feature flags of Singapore, Malaysia, Vietnam, Philippines, and others, suggesting a Southeast Asian focus.transition
Open slide detailBeat · The Action (Now What)
90
Stylized illustration of a coastal landscape.transition
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
91
Includes data from Google, Temasek, and Bain & Company.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
92
Includes CAGR annotations between specific years for each sector.size_opportunity
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
93
Includes definitions for GTV, AUM, APE, GWP, and BNPL loan book calculation.quantify_impact
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
94
The chart compares annual data (2019-2021) with semi-annual data (H1 2021, H2 2021, H1 2022).analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
95
The chart highlights the dominance of Digital Financial Services (DFS) in Indonesian private funding.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
96
Stylized illustration of a sailboat with a Malaysian flag sail and a lighthouse.transition
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
97
Includes data from Google, Temasek, and Bain & Company.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
98
Includes CAGR annotations between specific years for each sector.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
99
Includes CAGR annotations for different periods. Source: Bain analysis.quantify_impact
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
100
The slide uses a split timeline (annual vs half-year) to illustrate recent trends.quantify_impact
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
101
The chart uses a stacked bar format to show sector composition of private funding. The total value is in $B. Deal counts are provided at the bottom.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
102
Stylized illustration of a Philippine landscape with a sailboat and lighthouse.transition
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
103
Includes comparative data against SEA averages for media usage.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
104
The slide uses a series of bar charts to illustrate CAGR and absolute growth across different digital sectors.quantify_impact
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
105
The slide uses CAGR annotations to highlight growth trends across different segments.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
106
The chart includes a split between annual data (2019-2021) and half-year data (H1 2021-H1 2022).analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
107
The chart tracks funding distribution across sectors including DFS, E-commerce, Transport, Digital media, Travel, and Others.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
108
transition
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
109
Includes data from Google, Temasek, and Bain & Company.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
110
Includes CAGR annotations for growth periods between specific years.size_opportunity
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
111
Includes CAGR annotations for specific periods. Source: Bain analysis.quantify_impact
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
112
The slide uses a split-view bar chart comparing annual data (2019-2021) with semi-annual data (H1 2021, H2 2021, H1 2022).quantify_impact
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
113
The chart uses a stacked bar format to represent percentage composition of investment pools over time, with total deal counts listed below.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
114
transition
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
115
Includes data on e-commerce, groceries, transport, food delivery, and media consumption.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
116
Includes a navigation bar at the top and logos of Google, Temasek, and Bain & Company.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
117
Includes a country flag for Thailand and source attribution to Google, Temasek, and Bain & Company.quantify_impact
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
118
The chart is split between full years (2019-2021) and half-years (H1 2021, H2 2021, H1 2022).analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
119
The chart tracks funding value ($B) and deal counts across six sectors: DFS, E-commerce, Transport, Digital media, Travel, and Others.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
120
transition
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
121
Includes data from Google, Temasek, and Bain & Company.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
122
The slide uses a combination of a large bar chart for the overall economy and smaller bar charts for sub-sectors to illustrate growth trends and CAGRs.size_opportunity
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
123
The slide uses a series of bar charts to illustrate growth across five distinct financial service categories.quantify_impact
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
124
The slide uses a combination of a bar chart for funding value and a data table row for deal counts.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
125
The chart tracks funding in $B and deal counts across six sectors.analyze_data
Open slide detailBeat · The Action (Now What)Loop · Segmentation Split
126
The slide features a stylized illustration of sailboats on the ocean with a sunset, reflecting the 'sea of opportunity' theme.front_matter
Open slide detailBeat · The Action (Now What)