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          {
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          {
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            "name": "The Action (Now What)",
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            "evidence": "Charts course to $1T by 2030, names enablers, then country-level proof points",
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        ],
        "evidence": "Deck moves from facts about current state (pp.10-62) to implications about sustainability (pp.63-80) to action/outlook for digital decade (pp.81-126).",
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          "objective": "Walk every consumer-facing sector through the same three-trajectory frame",
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          "start_page": 38
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          "evidence": "Sequence walks momentum to caution to dwindling valuations to sustainability pivots",
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          "objective": "Show investor caution accumulating as IPOs dry up and valuations fall",
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          "objective": "Slice investment activity by country and sector",
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          "start_page": 57
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          "evidence": "Framework (p.65), exposure data (p.68-69), optimisation upside (p.70), key questions (p.71)",
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          "objective": "From ESG framework to environmental + social risks and required action",
          "confidence": 70,
          "start_page": 64
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        {
          "id": 45,
          "slug": "45-stakeholder-map",
          "end_page": 80,
          "evidence": "Sequence covers consumers (75-77), investors (78), companies (79), all stakeholders (80)",
          "position": 10,
          "objective": "Assign sustainability responsibilities across consumers, investors, companies",
          "confidence": 80,
          "start_page": 74
        },
        {
          "id": 24,
          "slug": "24-time-machine",
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          "objective": "Project to a $1T 2030 future and back-cast the enablers",
          "confidence": 82,
          "start_page": 82
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          "id": 34,
          "slug": "34-segmentation-split",
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          "objective": "Repeat the same five-slide pattern for each of six countries",
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          "start_page": 90
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              "layer": "Slide",
              "evidence": "Cover tagline 'Through the waves, towards a sea of opportunity' uses sea metaphor",
              "confidence": 75
            },
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              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
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          "tools": [
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              "layer": "Slide",
              "evidence": "Foregrounds Google + Temasek + Bain authorship of '7th edition'",
              "confidence": 85
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            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Three established institutions named in title",
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        {
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              "evidence": "Specific '6 countries in Southeast Asia' anchors scope",
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          "tools": [
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              "evidence": "Title states 5 leading + 4 nascent sector split",
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              "slug": "gestalt-principles",
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          "page_number": 6
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        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
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              "evidence": "Five iconified take-aways each with full insight, not just topic",
              "confidence": 88
            },
            {
              "id": 116,
              "slug": "chunking",
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              "evidence": "Whole report compressed into five labelled chunks for working memory",
              "confidence": 80
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              "confidence": 78
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              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Five-pillar (close cousin) structure unifying the rest of the report",
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          "page_number": 8
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          "tools": [
            {
              "id": 118,
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              "evidence": "Callout asserts $1T optimism grounded in fundamentals",
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              "evidence": "Transition slide states the section's commander's intent in one sentence",
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              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Frames recovery vs headwinds tension that the next slides resolve",
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        {
          "tools": [
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              "id": 118,
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              "evidence": "Title states the insight: 'SEA vaccination rates have exceeded global standards'",
              "confidence": 85
            },
            {
              "id": 39,
              "slug": "39-benchmark-gap",
              "layer": "Loop",
              "evidence": "Explicit peer benchmark with 88% global comparison",
              "confidence": 65
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          "page_number": 12
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        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
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              "evidence": "'people are now heading out more than before the pandemic' — insight not topic",
              "confidence": 85
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Mobility data charted across multiple countries indexed to baseline",
              "confidence": 70
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          ],
          "page_number": 13
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
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              "evidence": "Title states the threat: 'global headwinds threaten to derail the path to recovery'",
              "confidence": 88
            },
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              "id": 66,
              "slug": "negativity-bias",
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          ],
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        {
          "tools": [
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              "id": 86,
              "slug": "causal-chain",
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              "evidence": "Cascade visualised across linked boxes from macro to consumer impact",
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          ],
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        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
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              "evidence": "Title names the driver: 'Interest rates have been raised to combat inflationary pressure'",
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              "id": 138,
              "slug": "annotation",
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              "evidence": "Callout anchors '1-month interbank rates' to the trend line",
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          "page_number": 16
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        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states relative position: 'SEA is relatively less impacted than other regions'",
              "confidence": 85
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            {
              "id": 39,
              "slug": "39-benchmark-gap",
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              "evidence": "Cross-region performance comparison",
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        {
          "tools": [
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              "id": 121,
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              "layer": "Slide",
              "evidence": "'Approaching $200B in rough seas' continues nautical metaphor",
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          ],
          "page_number": 18
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title is the insight: '100M additional internet users have come online in the last three years'",
              "confidence": 88
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specific 100M / 460M figures anchor the headline",
              "confidence": 80
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          ],
          "page_number": 19
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'After years of acceleration, digital adoption growth is normalising'",
              "confidence": 85
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            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Callout annotates 94% e-commerce ceiling",
              "confidence": 70
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          ],
          "page_number": 20
        },
        {
          "tools": [
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "Transition reframes mission from acquisition to engagement in one sentence",
              "confidence": 80
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          ],
          "page_number": 21
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
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              "evidence": "Title introduces 'five consumer demographics, different stages of adoption'",
              "confidence": 88
            },
            {
              "id": 131,
              "slug": "gestalt-principles",
              "layer": "Slide",
              "evidence": "Tree diagram uses enclosure + connection lines to show segmentation",
              "confidence": 75
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            {
              "id": 12,
              "slug": "audience-segmentation",
              "layer": "Block",
              "evidence": "Five-way urban/suburban segmentation framework introduced for whole report",
              "confidence": 70
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          ],
          "page_number": 22
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Urban affluent users and young digital natives are the heaviest adopters'",
              "confidence": 85
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Heatmap highlights heavy-adopter cells via colour intensity",
              "confidence": 70
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          ],
          "page_number": 23
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title delivers the aha: '$200B GMV in 2022 — three years earlier than expected'",
              "confidence": 90
            },
            {
              "id": 98,
              "slug": "callback",
              "layer": "Loop",
              "evidence": "Explicit callback to 'inaugural e-Conomy SEA 2016 report' forecast",
              "confidence": 80
            },
            {
              "id": 103,
              "slug": "aha-moment",
              "layer": "Loop",
              "evidence": "Beats expectation by 3 years — engineered insight reveal",
              "confidence": 80
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          ],
          "page_number": 24
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
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              "evidence": "'closing in on $200B, growing 20% YoY'",
              "confidence": 85
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            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Hard $200B + 20% YoY anchor the size claim",
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          "page_number": 25
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
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              "evidence": "'they are following one of three growth trajectories'",
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            {
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              "slug": "the-rule-of-three",
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              "evidence": "Three labelled trajectories: S-shaped / Return-to-trendline / U-shaped",
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            {
              "id": 165,
              "slug": "picture-superiority-effect",
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              "evidence": "Each trajectory visualised with shape icon + curve",
              "confidence": 80
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            {
              "id": 2,
              "slug": "mece-principle",
              "layer": "Block",
              "evidence": "Three trajectories used as MECE bucket for all subsequent sectors",
              "confidence": 70
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          ],
          "page_number": 26
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
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              "evidence": "'E-commerce: Persistent growth despite resumption of offline shopping'",
              "confidence": 85
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Chart annotated with growth callouts",
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          ],
          "page_number": 27
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
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              "evidence": "'urban/suburban usage gap, especially in online groceries'",
              "confidence": 85
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            {
              "id": 4,
              "slug": "04-tale-two-worlds",
              "layer": "Slide",
              "evidence": "Urban vs suburban contrast headlined directly",
              "confidence": 70
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          "page_number": 28
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
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              "evidence": "'Demand returns to trendline growth after tripling during the pandemic'",
              "confidence": 85
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          "page_number": 29
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
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              "evidence": "'Strong recovery expected as opportunities unlock but hurdles aplenty'",
              "confidence": 85
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          ],
          "page_number": 30
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
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              "evidence": "'Digital services provide convenience, but they are not for everyone'",
              "confidence": 80
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            {
              "id": 154,
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              "layer": "Slide",
              "evidence": "Affluent users 'spend nearly 2X more than the median'",
              "confidence": 70
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          ],
          "page_number": 31
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "''Revenge travel' is here, but recovery to pre-pandemic levels will take years'",
              "confidence": 85
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "'Revenge travel' uses pop-culture phrase as analogy",
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          ],
          "page_number": 32
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Travel-related search interest reaches or exceeds pre-pandemic levels'",
              "confidence": 80
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          ],
          "page_number": 33
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
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              "evidence": "'Singaporeans and Malaysians most likely to take flight'",
              "confidence": 80
            }
          ],
          "page_number": 34
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Growth slows to single-digit following pandemic acceleration'",
              "confidence": 80
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Callout names video / music / gaming / digital-ads sub-sectors side-by-side",
              "confidence": 70
            }
          ],
          "page_number": 35
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Affluent users and young digital natives are the most willing to pay'",
              "confidence": 80
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Heaviest-adopter rows visually distinct",
              "confidence": 65
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          ],
          "page_number": 36
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Seeing clear pullback from pandemic peaks'; '7 in 10 gamers'",
              "confidence": 85
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "'7 in 10' framing makes statistic memorable",
              "confidence": 70
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          ],
          "page_number": 37
        },
        {
          "tools": [
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "Transition crystallises DFS section thesis in one sentence",
              "confidence": 80
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          ],
          "page_number": 38
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'All sub-sectors are growing as a result of enduring offline-to-online behaviour shifts'",
              "confidence": 80
            }
          ],
          "page_number": 39
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'We introduced the diverse competitive landscape in 2019…' sets up callback",
              "confidence": 80
            },
            {
              "id": 99,
              "slug": "foreshadowing",
              "layer": "Loop",
              "evidence": "Sentence deliberately left dangling for next slide to complete",
              "confidence": 75
            }
          ],
          "page_number": 40
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'fast forward three years and winning business models are emerging' completes p.40",
              "confidence": 85
            },
            {
              "id": 100,
              "slug": "payoff",
              "layer": "Loop",
              "evidence": "Pays off the foreshadowing started on p.40",
              "confidence": 78
            }
          ],
          "page_number": 41
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Digibanks compete for mass and unbanked while established banks fast-track digitalisation'",
              "confidence": 85
            }
          ],
          "page_number": 42
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title declares dependency on unbanked share + digital maturity",
              "confidence": 88
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Three-tier 'right to win' grouping with dotted-bar legend",
              "confidence": 75
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Each tier annotated with country-specific commentary",
              "confidence": 70
            }
          ],
          "page_number": 43
        },
        {
          "tools": [
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "'Prudence clouds tech investments' weather metaphor",
              "confidence": 70
            }
          ],
          "page_number": 44
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Investments maintained strong momentum, but investors are getting increasingly cautious'",
              "confidence": 85
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Momentum vs caution tension launches the investment loop",
              "confidence": 75
            }
          ],
          "page_number": 45
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Early-stagers are flourishing, while late-stage investments are impacted'",
              "confidence": 85
            }
          ],
          "page_number": 46
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'In public markets, IPOs and post-IPO financing deals are drying up'",
              "confidence": 85
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "'Drying up' / 'safe havens' metaphors",
              "confidence": 65
            }
          ],
          "page_number": 47
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Most VCs expect valuations to continue dwindling; only a small minority sees recovery'",
              "confidence": 85
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "'3 in 4' framing",
              "confidence": 70
            }
          ],
          "page_number": 48
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Most tech companies are expediting their paths to financial sustainability'",
              "confidence": 80
            }
          ],
          "page_number": 49
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'VCs remain vested in the region with $15B dry powder'",
              "confidence": 85
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specific $15B dry powder anchor",
              "confidence": 75
            }
          ],
          "page_number": 50
        },
        {
          "tools": [
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "States investor confidence in long-term SEA prospects in one line",
              "confidence": 75
            }
          ],
          "page_number": 51
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Singapore and Indonesia are 2022's leading investment destinations yet again'",
              "confidence": 80
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Per-country bar series of private funding value",
              "confidence": 70
            }
          ],
          "page_number": 52
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Vietnam, Indonesia, and the Philippines are most likely to attract more investors'",
              "confidence": 80
            }
          ],
          "page_number": 53
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'DFS overtakes e-commerce as SEA's top investment sector'",
              "confidence": 88
            }
          ],
          "page_number": 54
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Payments retain the lion's share of deal activities'",
              "confidence": 80
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "'Lion's share' / 'backstage enablers' / 'superstars' metaphors",
              "confidence": 60
            }
          ],
          "page_number": 55
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Logistics deals diminishing after years of growth'",
              "confidence": 80
            }
          ],
          "page_number": 56
        },
        {
          "tools": [
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "Transition states the nascent-sectors thesis (promise vs monetisation)",
              "confidence": 78
            }
          ],
          "page_number": 57
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'>80% of VCs expect to increase focus on healthtech, SaaS, and Web3, while edtech cools'",
              "confidence": 85
            },
            {
              "id": 226,
              "slug": "social-validation",
              "layer": "Slide",
              "evidence": "'>80% of VCs' presents survey-of-peers as validation",
              "confidence": 65
            }
          ],
          "page_number": 58
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Poor access and rising healthcare costs are key reasons for healthtech adoption'",
              "confidence": 85
            }
          ],
          "page_number": 59
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Affordable SaaS with embedded finance solutions are key to digitalising SMEs'",
              "confidence": 85
            }
          ],
          "page_number": 60
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Though nascent, venture capital interest in Web3 themes is growing'",
              "confidence": 80
            }
          ],
          "page_number": 61
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Investments in edtech dip as economies reopen and e-learning gives way'",
              "confidence": 85
            }
          ],
          "page_number": 62
        },
        {
          "tools": [
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Sustainability section divider sets new chapter visually",
              "confidence": 65
            }
          ],
          "page_number": 63
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Awareness of ESG issues remains nascent, but is on the rise'",
              "confidence": 80
            }
          ],
          "page_number": 64
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Sustainability spans across environment, social, and governance'",
              "confidence": 85
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Every ESG sub-topic gets its own icon",
              "confidence": 80
            },
            {
              "id": 131,
              "slug": "gestalt-principles",
              "layer": "Slide",
              "evidence": "Three rows (E/S/G) use proximity + similarity to group ~24 topics",
              "confidence": 75
            },
            {
              "id": 2,
              "slug": "mece-principle",
              "layer": "Block",
              "evidence": "ESG framework presents distinct, collectively exhaustive sustainability buckets",
              "confidence": 80
            }
          ],
          "page_number": 65
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Environmental and social sustainability are the greatest concerns'",
              "confidence": 80
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Heatmap colours flag the high-priority cells",
              "confidence": 65
            }
          ],
          "page_number": 66
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Emissions and resources are the hottest environmental issues'",
              "confidence": 80
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Iconified breakdown of environmental + social topics",
              "confidence": 70
            }
          ],
          "page_number": 67
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'SEA is one of the most heavily exposed regions to climate change'",
              "confidence": 85
            },
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Climate-risk framing intensifies stakes",
              "confidence": 65
            }
          ],
          "page_number": 68
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Emissions are projected to reach ~20 MT CO2e by 2030'",
              "confidence": 88
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Quantifies emissions trajectory in MT CO2e",
              "confidence": 75
            }
          ],
          "page_number": 69
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'If optimised, the carbon output can be much lower than traditional'",
              "confidence": 85
            },
            {
              "id": 4,
              "slug": "04-tale-two-worlds",
              "layer": "Slide",
              "evidence": "Optimised digital vs traditional channel comparison (-30-40%)",
              "confidence": 70
            }
          ],
          "page_number": 70
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Achieving optimised carbon goals will first require key questions'",
              "confidence": 80
            },
            {
              "id": 67,
              "slug": "curiosity-gap",
              "layer": "Block",
              "evidence": "Posed as open questions to create resolution-seeking tension",
              "confidence": 65
            }
          ],
          "page_number": 71
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'SEA's digital economy has delivered business opportunities, jobs, contribution'",
              "confidence": 80
            }
          ],
          "page_number": 72
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Companies and institutions must address some key concerns'",
              "confidence": 80
            }
          ],
          "page_number": 73
        },
        {
          "tools": [
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "Transition states stakeholder responsibility thesis",
              "confidence": 78
            }
          ],
          "page_number": 74
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Interest in sustainability is rising across the region'",
              "confidence": 85
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "'2.8X' increase quantified",
              "confidence": 70
            }
          ],
          "page_number": 75
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'A 'say-do' gap exists between declared intentions and actual purchasing'",
              "confidence": 90
            },
            {
              "id": 12,
              "slug": "12-myth-buster",
              "layer": "Slide",
              "evidence": "Headline directly busts myth of stated sustainability intent",
              "confidence": 80
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Per-country gap arrows annotated between Say and Do bars",
              "confidence": 75
            }
          ],
          "page_number": 76
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Awareness, and trustworthy sustainability claims are more pivotal than price'",
              "confidence": 85
            }
          ],
          "page_number": 77
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Still in the early stages of wrapping ESG considerations into VC processes'",
              "confidence": 80
            }
          ],
          "page_number": 78
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Digital platforms have started to take concrete steps towards sustainability'",
              "confidence": 80
            },
            {
              "id": 226,
              "slug": "social-validation",
              "layer": "Slide",
              "evidence": "Cites company case studies as proof of motion",
              "confidence": 70
            }
          ],
          "page_number": 79
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Sustainability is the responsibility of not one, but all stakeholders'",
              "confidence": 85
            },
            {
              "id": 14,
              "slug": "stakeholder-mapping",
              "layer": "Block",
              "evidence": "Maps stakeholder roles (consumers/investors/companies/governments)",
              "confidence": 78
            }
          ],
          "page_number": 80
        },
        {
          "tools": [
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "'Charting the course for the digital decade' nautical/journey metaphor",
              "confidence": 75
            }
          ],
          "page_number": 81
        },
        {
          "tools": [
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Optimistic framing 'we remain optimistic'",
              "confidence": 70
            }
          ],
          "page_number": 82
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'$1T GMV by 2030, provided it can pursue this potential in a sustainable way'",
              "confidence": 90
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Three growing circles ($200B, $330B, $1T) visualise trajectory",
              "confidence": 75
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Largest circle (2030) dominates; size encodes magnitude",
              "confidence": 70
            },
            {
              "id": 96,
              "slug": "the-turn",
              "layer": "Loop",
              "evidence": "Pivotal future-state slide reframes the whole report's direction",
              "confidence": 70
            }
          ],
          "page_number": 83
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Vietnam and the Philippines as frontrunners going forward'",
              "confidence": 85
            }
          ],
          "page_number": 84
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'The digital economy is expected to grow ~2X as fast as GDP through 2030'",
              "confidence": 85
            },
            {
              "id": 39,
              "slug": "39-benchmark-gap",
              "layer": "Slide",
              "evidence": "Digital economy benchmarked against GDP growth",
              "confidence": 65
            }
          ],
          "page_number": 85
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'A new set of enablers can help SEA's digital decade reach new heights'",
              "confidence": 80
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Iconified enabler framework",
              "confidence": 70
            }
          ],
          "page_number": 86
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Payments and funding push ahead, but talent challenge is shifting focus'",
              "confidence": 85
            }
          ],
          "page_number": 87
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Digital inclusion and ESG present both opportunities and challenges'",
              "confidence": 85
            }
          ],
          "page_number": 88
        },
        {
          "tools": [
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "'Ports of call: Country data' continues nautical metaphor",
              "confidence": 80
            }
          ],
          "page_number": 89
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Indonesia: Digital consumers in numbers'",
              "confidence": 75
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Multi-panel KPI dashboard repeats consistent layout for cross-country comparison",
              "confidence": 80
            },
            {
              "id": 117,
              "slug": "progressive-disclosure",
              "layer": "Loop",
              "evidence": "Tabbed Overview/Growth/Investments structure reveals country layer by layer",
              "confidence": 70
            },
            {
              "id": 113,
              "slug": "mere-exposure-effect",
              "layer": "Loop",
              "evidence": "Same five-slide template repeats for every country, building familiarity",
              "confidence": 75
            }
          ],
          "page_number": 91
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'~22% YoY GMV growth, Indonesia ~$77B in 2022 and ~$130B by 2025'",
              "confidence": 88
            }
          ],
          "page_number": 92
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'DFS will maintain momentum, investment platforms accelerating by ~75% CAGR'",
              "confidence": 85
            }
          ],
          "page_number": 93
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Deal value dips by ~$2B YoY as investors prioritise profitability'",
              "confidence": 80
            }
          ],
          "page_number": 94
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'DFS claims lion's share, raising ~$1.5B in H1 2022'",
              "confidence": 80
            }
          ],
          "page_number": 95
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Malaysia: Digital consumers in numbers'",
              "confidence": 75
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Same KPI dashboard structure repeated for Malaysia",
              "confidence": 80
            }
          ],
          "page_number": 97
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'~$35B in 2025, largely fuelled by e-commerce's S-shaped growth'",
              "confidence": 85
            }
          ],
          "page_number": 98
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'DFS to accelerate towards 2025, ~$25B AUM at 40% CAGR'",
              "confidence": 85
            }
          ],
          "page_number": 99
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Despite a ~30% drop in deal activity, deal value grew marginally'",
              "confidence": 80
            }
          ],
          "page_number": 100
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'E-commerce attracts ~$340M, outpacing DFS'",
              "confidence": 80
            }
          ],
          "page_number": 101
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Philippines: Digital consumers in numbers'",
              "confidence": 75
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Repeated KPI dashboard layout",
              "confidence": 80
            }
          ],
          "page_number": 103
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'20% YoY to reach $20B this year, $35B by 2025'",
              "confidence": 85
            }
          ],
          "page_number": 104
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Sustained DFS growth with lending and remittance hitting ~$8B each'",
              "confidence": 80
            }
          ],
          "page_number": 105
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Deal value and deal activity have risen thanks to sizable investments'",
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      "Replace 'Executive summary' (p.8-9) titles with the single-sentence thesis they already contain (e.g. 'SEA's digital economy stays on track to $200B in 2022 and $1T by 2030 despite macro headwinds')",
      "Add an explicit 'So what' slide after p.88 directed at the three stakeholder groups (companies, investors, policymakers) with one concrete move each",
      "Reframe p.89 as 'Appendix: Country data' and collapse the six country KPI dashboards (p.91, 97, 103, 109, 115, 121) into a single comparison table to reclaim narrative weight"
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          "tool": {
            "name": "Big Idea Formula",
            "slug": "big-idea-formula",
            "status": "active",
            "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "agents": [
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          "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
          "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
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          "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
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        {
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            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
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      "from": 38,
      "to": 43,
      "label": "Tale Two Worlds",
      "description": "Contrast 2019 DFS landscape with 2022 winning models"
    },
    {
      "from": 45,
      "to": 50,
      "label": "Cost Of Inaction",
      "description": "Show investor caution accumulating as IPOs dry up and valuations fall"
    },
    {
      "from": 51,
      "to": 56,
      "label": "Segmentation Split",
      "description": "Slice investment activity by country and sector"
    },
    {
      "from": 57,
      "to": 62,
      "label": "Segmentation Split",
      "description": "Survey nascent sectors (healthtech, SaaS, Web3, edtech) one by one"
    },
    {
      "from": 64,
      "to": 73,
      "label": "So What Cascade",
      "description": "From ESG framework to environmental + social risks and required action"
    },
    {
      "from": 74,
      "to": 80,
      "label": "Stakeholder Map",
      "description": "Assign sustainability responsibilities across consumers, investors, companies"
    },
    {
      "from": 82,
      "to": 88,
      "label": "Time Machine",
      "description": "Project to a $1T 2030 future and back-cast the enablers"
    },
    {
      "from": 90,
      "to": 125,
      "label": "Segmentation Split",
      "description": "Repeat the same five-slide pattern for each of six countries"
    }
  ]
}