e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · page 36 of 126
The chart highlights that paid usage is concentrated in specific urban segments, with specific insights on daily usage and triggers for switching platforms.
Consulting deck · segmentation · analyze_data · dense density
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2x2 matrix slide · 50%
list/bullet: Despite the widespread popularity of free online entertainment apps, paid usage in SEA is concentrated in a few urban consumer segments.
Action Titles slide · 80%'Affluent users and young digital natives are the most willing to pay'
Von Restorff Effect slide · 65%Heaviest-adopter rows visually distinct
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