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  "documentTitle": "e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade",
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  "notes": "The chart highlights that paid usage is concentrated in specific urban segments, with specific insights on daily usage and triggers for switching platforms.",
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      "text": "Despite the widespread popularity of free online entertainment apps, paid usage in SEA is concentrated in a few urban consumer segments.",
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      "text": "Despite the widespread popularity of free online entertainment apps, paid usage in SEA is concentrated in a few urban consumer segments. Music-on-demand has a notable skew towards young digital natives, where 30% of them are using the service on a daily basis—higher than any other consumer segment. Content variety is the top trigger for video-on-demand users to switch between platforms, while price is the top trigger for music-on-demand.",
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      "text": "Note: 'Weekly active usage' derived from % adoption X % weekly usage frequency (among paying users, in the past 3 months). Question: A2. In the last 3 months, how often did you use [music streaming/video streaming/gaming]? Weighted base: Active users by vertical in Southeast Asia; gaming, n=953, video streaming, n=1,409, music streaming, n=845 Source: Google-commissioned Ipsos e-Conomy SEA Research 2022",
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      "text": "Online entertainment: Affluent users and young digital natives are the most willing to pay for music, video, and gaming services",
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