e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · page 22 of 126
The slide uses a hierarchical tree-like structure to segment the population.
Consulting deck · segmentation · decompose_segments · overcrowded density
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Slide schematic 6/6
callout 2/2 chart 1/1 diagram 1/1 source-note 1/1 title 1/1
Components 6
primary primary donut process source-note headline
Tools 5
Audience Segmentation block · 70%
Five-way urban/suburban segmentation framework introduced for whole report
2x2 matrix slide · 50%Segmentation tree showing Location -> Income -> Age -> Demographic -> % of population
Action Titles slide · 88%Title introduces 'five consumer demographics, different stages of adoption'
Audience Segmentation slide · 80%consumer demographics, each at different stages of adoption and usage
Gestalt Principles slide · 75%Tree diagram uses enclosure + connection lines to show segmentation
Metrics 0
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No metric insight is anchored to this slide.
Frameworks 2