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BCG · consulting-deck

Perspectives on WMATA's ridership

29 pages · 5 arc beats · 6 loops

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Perspectives on WMATA's ridership

BCG
arc beats above · slides in the middle · loops below · scroll → 6 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 27 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 2 slides 100% 2/2 slides 100% 2/2 slides · 8 hits
— 0/2 slides
100% 2/2 slides · 4 hits
— 0/2 slides
100% 2/2 slides
— 0/2 slides
Problem & Complication 6 slides 100% 6/6 slides 100% 6/6 slides · 34 hits 66.7% 4/6 slides 100% 6/6 slides · 20 hits 16.7% 1/6 slides 100% 6/6 slides · 12 hits 100% 6/6 slides Solution & Approach 3 slides 100% 3/3 slides 100% 3/3 slides · 11 hits
— 0/3 slides
100% 3/3 slides · 12 hits 33.3% 1/3 slides · 2 hits 100% 3/3 slides · 6 hits 66.7% 2/3 slides Evidence & Proof 14 slides 100% 14/14 slides 100% 14/14 slides · 84 hits 71.4% 10/14 slides 100% 14/14 slides · 40 hits 14.3% 2/14 slides · 4 hits 100% 14/14 slides · 28 hits 92.9% 13/14 slides Impact & Next Steps 2 slides 100% 2/2 slides 100% 2/2 slides · 8 hits
— 0/2 slides
100% 2/2 slides · 8 hits
— 0/2 slides
100% 2/2 slides · 4 hits 100% 2/2 slides

Slide inventory

29
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Situation & Context
02
summarize
Open slide detailBeat · Situation & Context
03
The chart highlights a growth phase (+1%) followed by a decline (-3%) in total ridership.frame_problem
Open slide detailBeat · Problem & ComplicationLoop · Zoom In
04
The chart uses a broken axis at the bottom to represent the 0-260 range.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Zoom In
05
The chart uses a broken axis to show the decline clearly. The 2017 data point is an estimate.diagnose
Open slide detailBeat · Problem & ComplicationLoop · Zoom In
06
The slide uses logos to represent transit agencies (BART, MTA, MBTA, SEPTA, CTA, WMATA) with their respective growth percentages and annual trip counts.compare_peers
Open slide detailBeat · Problem & ComplicationLoop · Benchmark Gap
07
The chart uses bubble size to represent annual ridership, though the legend is generic.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Benchmark Gap
08
The chart highlights WMATA as an outlier with significantly negative growth compared to peers like MTA, BART, CTA, MBTA, and SEPTA.compare_peers
Open slide detailBeat · Problem & ComplicationLoop · Benchmark Gap
09
The slide uses a visual metaphor of a bird in a cage to represent the current state of WMATA, contrasting with the 'take flight' question.transition
Open slide detailBeat · Solution & Approach
10
summarize
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
11
The slide uses a circular hub-and-spoke style diagram to categorize the drivers.present_framework
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
12
The chart uses an index value (2011=100) to compare relative growth across different cities.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
13
establish_context
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
14
The chart uses a non-standard bar chart format where the width of the bars represents the population size and the height represents the CAGR.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
15
The chart is a Marimekko-style visualization where bar width represents population size and bar height represents CAGR.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
16
The slide uses a split-screen layout with a green background on the left and white on the right, featuring six icon-based metrics.summarize
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
17
The left chart is a waterfall-style breakdown of the workforce. The right chart is a horizontal stacked bar chart.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
18
establish_context
Open slide detailBeat · Evidence & Proof
19
The slide uses a value chain framework to categorize mobility players.present_framework
Open slide detailBeat · Evidence & ProofLoop · Tale Two Worlds
20
The chart uses a bar chart to compare costs, with specific annotations for Uber and Robo-taxi occupancy scenarios.compare_options
Open slide detailBeat · Evidence & ProofLoop · Tale Two Worlds
21
The chart uses a 2D coordinate system (density vs polycentricity) to segment cities, then maps these segments to qualitative benefits.present_framework
Open slide detailBeat · Evidence & ProofLoop · Tale Two Worlds
22
The slide highlights the competitive pricing landscape between public transit and ride-sharing services.compare_options
Open slide detailBeat · Evidence & ProofLoop · Tale Two Worlds
23
The slide uses screenshots of mobile/web interfaces to contrast pricing.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Tale Two Worlds
24
transition
Open slide detailBeat · Evidence & ProofLoop · So What Cascade
25
Survey by BCG & WEF, August 2015, 6,000 consumers in 10 countries.summarize
Open slide detailBeat · Evidence & ProofLoop · So What Cascade
26
The slide uses a split-layout with a white left panel for context and a green right panel for the key findings.summarize
Open slide detailBeat · Impact & Next StepsLoop · So What Cascade
27
summarize
Open slide detailBeat · Impact & Next StepsLoop · So What Cascade
28
other
Open slide detail
29
front_matter
Open slide detail