The recent dip is magnified by the "SafeTrack" program
Perspectives on WMATA's ridership · page 5 of 29
The chart uses a broken axis to show the decline clearly. The 2017 data point is an estimate.
Consulting deck · diagnosis · diagnose · dense density
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Slide schematic 6/7
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Causal Chain loop · 70%
Visual sets up SafeTrack as causal driver of -5% loss.
Action Titles slide · 90%Title attributes cause: 'recent dip is magnified by SafeTrack'.
Annotation slide · 95%Pink dashed callout encloses 2016/2017 SafeTrack period.
Contrast Principle slide · 80%Red SafeTrack callout contrasts the green bars.
Von Restorff Effect slide · 85%Pink dashed box pops against all-green chart drawing the eye.
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