Did you know that consumers are: Willing to experiment, willing to pay more, skeptical of new entrants, concerned about sustainability/OPEX, and keen for privacy.
Perspectives on WMATA's ridership · page 25 of 29
Survey by BCG & WEF, August 2015, 6,000 consumers in 10 countries.
Consulting deck · key_takeaways · summarize · dense density
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