Perspectives on WMATA's ridership

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screenshot screenshot primary headline subtitle subtitle

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Action Titles slide · 80%

Title 'Actual consumer choice on October 11, 2017: Metro or Uber?'

Concrete Language slide · 90%

Specific date and named route make the choice tangible.

Singularity Effect slide · 80%

Single concrete consumer-decision example over abstract stats.

Metrics 1

Trip fare other · $4.20

Actual consumer choice on October 11, 2017: Do I take Metro or Uber to work?

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