PwC’s 24th Annual Global CEO Survey

PwC

arc beats above · slides in the middle · loops below · scroll → 6 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 16 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

The Facts (What) 6 slides 100% 6/6 slides 100% 6/6 slides · 48 hits

— 0/6 slides

100% 6/6 slides · 24 hits

— 0/6 slides

100% 6/6 slides · 12 hits 83.3% 5/6 slides The Implications (So What) 8 slides 100% 8/8 slides 100% 8/8 slides · 66 hits

— 0/8 slides

100% 8/8 slides · 35 hits 12.5% 1/8 slides 100% 8/8 slides · 16 hits 75% 6/8 slides The Action (Now What) 2 slides 100% 2/2 slides 100% 2/2 slides · 15 hits

— 0/2 slides

100% 2/2 slides · 9 hits

— 0/2 slides

100% 2/2 slides · 4 hits 100% 2/2 slides

Slide inventory

every slide · same image gating as the playbook

Visual metaphor of a person using a flashlight to illuminate specific circles in a cluster.front_matter

Open slide detail

The slide serves as a foreword or executive summary for a report. It references survey data (5,050 responses) and qualitative interviews.summarize

Open slide detailBeat · The Facts (What)

The chart tracks sentiment over time, contrasting the 2021 rebound against historical data.summarize

Open slide detailBeat · The Facts (What)Loop · Aha Moment

Exhibit 2 from PwC 24th Annual Global CEO Survey.analyze_data

Open slide detailBeat · The Facts (What)Loop · Aha Moment

Contains multiple quotes from CEOs across different sectors (hospitality, tech, manufacturing).summarize

Open slide detailBeat · The Facts (What)Loop · Segmentation Split

Includes a quote from Deryl McKissack and a callout regarding 'The wall of worry'.summarize

Open slide detailBeat · The Facts (What)Loop · Segmentation Split

The chart highlights a shift in CEO priorities between 2020 and 2021, with pandemic-related concerns rising to the top.analyze_data

Open slide detailBeat · The Facts (What)Loop · Segmentation Split

Includes quotes from CEOs and references to survey data regarding climate risk management.summarize

Open slide detailBeat · The Implications (So What)Loop · Benchmark Gap

The chart uses a trend line to illustrate the inverse relationship between hazard exposure and preparedness.compare_peers

Open slide detailBeat · The Implications (So What)Loop · Benchmark Gap

Includes quotes from Uday Kotak and Albert Bourla.establish_context

Open slide detailBeat · The Implications (So What)Loop · Zoom In

The slide uses a series of horizontal bar charts grouped by region to visualize survey data.analyze_data

Open slide detailBeat · The Implications (So What)Loop · Zoom In

Includes quotes from CEOs and references to PwC research on AI adoption.summarize

Open slide detailBeat · The Implications (So What)Loop · Aha Moment

Exhibit 6 from PwC 24th Annual Global CEO Survey.analyze_data

Open slide detailBeat · The Implications (So What)Loop · Aha Moment

Includes quotes from CEOs of USAA and CN. The image of the bicycle carrying wood serves as a visual metaphor for labor/productivity.summarize

Open slide detailBeat · The Implications (So What)

Includes a quote from Jeroen Drost (SHV Holdings) and a key metric regarding CEO concern about tax policy.establish_context

Open slide detailBeat · The Implications (So What)

The slide uses grouped bar charts to compare survey responses from two distinct CEO cohorts.compare_peers

Open slide detailBeat · The Action (Now What)Loop · Tale Two Worlds

The slide features a large photo of workers in hard hats and masks, emphasizing the human/industrial context of the survey findings.summarize

Open slide detailBeat · The Action (Now What)Loop · Tale Two Worlds

The slide details the shift in fieldwork timing from the historical September-November window to January-February 2021 due to global events.summarize