PwC’s 24th Annual Global CEO Survey · page 14 of 22
Includes quotes from CEOs of USAA and CN. The image of the bicycle carrying wood serves as a visual metaphor for labor/productivity.
Consulting deck · key_messages · summarize · overcrowded density
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Audience Persona slide · 50%
Historically, experienced people would do inspections and decide when it’s time to do a repair. But now we want our people to be fixers, not finders.
Credibility Transfer slide · 80%USAA CEO 'fixers not finders' quote
Metaphor & Analogy slide · 70%Heavy-load-on-bicycle photo as metaphor for manual toil
Pre-attentive Attributes slide · 70%Big 36% callout dominates layout
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