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That's why we've combined the findings from our 5,050 survey responses, gathered in January and February of 2021, with qualitative insights: interviews with chief executives conducted as part of our Inside the Mind of the CEO series and analysis from our Take on Tomorrow series, published between January and March, which tackles today's most pressing issues to help leaders as they think about what's next. 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We recognise that this is a daunting challenge, and it is in the spirit of this recognition that we present our 24th Annual Global CEO Survey—as a snapshot of leaders' sentiment, and as a road map of the priorities ahead and how we can collectively address them.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:12:18.278+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "68f622fc-3b3b-4d9a-ad41-d3f8e8fa21a4", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.28, "x": 0.05, "y": 0.22 }, "kind": "paragraph", "text": "One year later, we still find ourselves in its grip, but vaccines developed at breakneck pace have enabled us to envision recovery. The details of that recovery are not yet clear. However, it's certain that we cannot simply go back to the way things were before. The pandemic has laid bare fundamental deficiencies in our global system, weaknesses in business operating models and challenges that will shape our world moving forward. 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This is certainly the case for climate change, where thus far corporate action trails government-mandated decarbonisation targets; companies also face growing demands from investors and other stakeholders. 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Most of the CEOs responding to the survey are bullish about a global economic comeback. It will be enabled by a continuation of companies' pandemic-induced digital acceleration, which promises productivity and other business benefits, but also increases the threat of cyberattack and the spread of misinformation. Although CEOs' confidence in their own company's revenue prospects has rebounded, they are anxious, too: about the trajectory of the pandemic, tax and regulatory policy uncertainty, and, to a slightly lesser extent, climate change.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:12:18.278+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e7168254-2b90-4c9f-b58a-58dbaa675ae5", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019de922-89e3-72be-bef2-fa99e0c81aba", "evidence": "Sets up context for the data story that follows", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 50, "extraction": { "at": "2026-05-02 14:40:47.112598+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. 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PwC has analysed CEO confidence levels dating back to 2008 to determine both the direction and the strength of global GDP, and the results have consistently yielded accurate projections. (Our 2020 results represent a rare deviation, because of the pandemic's economic impact.) Based on this year's responses, we estimate that global growth could rise as much as 5.0%—just slightly lower than recent IMF projections that the global economy will grow 5.5% in 2021 and in line with separate PwC analysis suggesting it will return to its pre-pandemic size by the fourth quarter of 2021 or early 2022.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:12:11.566+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4c52f14b-21a0-49ff-b115-2ac9baa22b6f", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.28, "x": 0.05, "y": 0.08 }, "kind": "paragraph", "text": "CEOs' optimism also reflects momentum in vaccine development and rollout in parts of the world. We are by no means out of the woods, but CEOs see a path forward—for the global economy, and for their own organisations: 36% of CEOs say they are very confident about their revenue growth prospects for the next year, and 47% are very confident looking ahead three years. These results mark a reversion to the mean, and another notable turnaround from our 2020 survey results (see Exhibit 2).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:12:11.566+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f853bafb-df6d-4f54-bcda-e7afd00be071", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.05, "y": 0.88 }, "kind": "source-note", "text": "Source: PwC 24th Annual Global CEO Survey", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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Taking a closer look at the effects on companies in different industries, we see how many will be reinventing their workplaces as the vaccine rollout continues—with flexible work models becoming a permanent fixture for a range of roles, including sales, finance and technology. 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