PwC’s 24th Annual Global CEO Survey · page 10 of 22
Includes quotes from Uday Kotak and Albert Bourla.
Consulting deck · industry_trends · establish_context · overcrowded density
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Action Titles slide · 70%
Title 'Danger lurking online' frames cyber threat
Audience Definition slide · 50%The perils of corporate complexity. As companies expand their use of external partnerships to enable digital solutions and layer them onto legacy IT structures, the complexity created tends to generate ever-grea
Credibility Transfer slide · 80%Named CEO quote anchors cyber concern
Emotional Appeal slide · 75%Banking-fraud quote 'keeps me up at night' lands emotion
Pre-attentive Attributes slide · 65%Big 28% number dominates by size
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