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BCG · consulting-deck

A New Generation of Chinese Consumers Reshaping the Luxury Market

53 pages · 5 arc beats · 7 loops

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A New Generation of Chinese Consumers Reshaping the Luxury Market

BCG
arc beats above · slides in the middle · loops below · scroll → 7 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 50 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 8 slides 100% 8/8 slides 100% 8/8 slides · 33 hits 37.5% 3/8 slides 100% 8/8 slides · 17 hits 12.5% 1/8 slides 100% 8/8 slides · 10 hits 25% 2/8 slides Problem & Complication 8 slides 100% 8/8 slides 100% 8/8 slides · 51 hits 87.5% 7/8 slides 100% 8/8 slides · 25 hits 87.5% 7/8 slides · 10 hits 100% 8/8 slides · 16 hits 100% 8/8 slides Solution & Approach 6 slides 100% 6/6 slides 100% 6/6 slides · 41 hits 100% 6/6 slides 100% 6/6 slides · 13 hits 50% 3/6 slides 100% 6/6 slides · 12 hits 100% 6/6 slides Evidence & Proof 26 slides 100% 26/26 slides 100% 26/26 slides · 210 hits 42.3% 11/26 slides 92.3% 24/26 slides · 37 hits 46.2% 12/26 slides 100% 26/26 slides · 49 hits 88.5% 23/26 slides Impact & Next Steps 2 slides 100% 2/2 slides 100% 2/2 slides · 9 hits
— 0/2 slides
100% 2/2 slides · 5 hits
— 0/2 slides
100% 2/2 slides · 4 hits
— 0/2 slides

Slide inventory

53
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Situation & Context
02
front_matter
Open slide detailBeat · Situation & Context
03
The slide uses a comparison table format to contrast two research methodologies.summarize
Open slide detailBeat · Situation & Context
04
The table uses a hierarchical structure to group sub-categories under five main luxury categories.summarize
Open slide detailBeat · Situation & Context
05
front_matter
Open slide detailBeat · Situation & Context
06
transition
Open slide detailBeat · Situation & Context
07
The slide uses a combination of a bar chart for market size and a causal flow diagram to explain the drivers of growth.quantify_impact
Open slide detailBeat · Situation & ContextLoop · Why Now
08
The slide uses a vertical sidebar for the category label and four distinct boxes for the trends.summarize
Open slide detailBeat · Situation & ContextLoop · Why Now
09
The slide uses a stacked bar chart for consumer base/spending and a waterfall chart for market growth contributions.decompose_segments
Open slide detailBeat · Problem & ComplicationLoop · Segmentation Split
10
The slide uses a waterfall chart to show growth contributions and a stacked bar chart for segment composition.decompose_segments
Open slide detailBeat · Problem & ComplicationLoop · Segmentation Split
11
The slide uses a combination of a stacked bar chart for the overall consumer base/spending split and horizontal bar charts for the newcomer sub-segment details.decompose_segments
Open slide detailBeat · Problem & ComplicationLoop · Segmentation Split
12
The slide uses a color-coded legend for growth performance: orange (>Average), blue (~Average), and grey (<Average).decompose_segments
Open slide detailBeat · Problem & ComplicationLoop · Segmentation Split
13
The slide uses two waterfall charts to compare growth contributions across consumer segments (Post-90s vs Pre-90s, light/medium vs heavy spending).quantify_impact
Open slide detailBeat · Problem & ComplicationLoop · Segmentation Split
14
Uses a 2x2-style matrix layout to prioritize consumer segments based on spending and growth potential.prioritize
Open slide detailBeat · Problem & ComplicationLoop · Segmentation Split
15
The slide uses a ranking table to show how priorities shift across generations (Pre-80s to 95s-00s).summarize
Open slide detailBeat · Problem & ComplicationLoop · So What Cascade
16
The slide uses two bar charts to illustrate consumer behavior trends.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · So What Cascade
17
Includes qualitative consumer testimonials and quantitative survey data on luxury purchasing factors.analyze_data
Open slide detailBeat · Solution & ApproachLoop · So What Cascade
18
The slide uses a matrix-like structure to compare penetration data with qualitative trend assessments.analyze_data
Open slide detailBeat · Solution & ApproachLoop · Pattern Hunter
19
The slide uses arrows to indicate penetration uplift of more than 5%.analyze_data
Open slide detailBeat · Solution & ApproachLoop · Pattern Hunter
20
The slide uses a combination of a stacked bar chart for demographic segmentation and a comparative table for category penetration.analyze_data
Open slide detailBeat · Solution & ApproachLoop · Pattern Hunter
21
The slide uses a Sankey-like visual connection between the 2021 channel usage and the 2021 sales breakdown.summarize
Open slide detailBeat · Solution & ApproachLoop · Pattern Hunter
22
The slide uses a table format to compare consumer behavior across three distinct digital channels.analyze_data
Open slide detailBeat · Solution & ApproachLoop · Pattern Hunter
23
transition
Open slide detailBeat · Evidence & Proof
24
The slide uses a matrix structure to categorize consumers by generation and spending level, with specific growth metrics for each sub-segment.prioritize
Open slide detailBeat · Evidence & Proof
25
Includes comparison to 'Mkt total' for key demographic metrics.decompose_segments
Open slide detailBeat · Evidence & ProofLoop · Zoom In
26
The slide uses a 2x2 grid layout to present four distinct consumer insights.decompose_segments
Open slide detailBeat · Evidence & ProofLoop · Zoom In
27
Uses persona-based segmentation to illustrate consumer behavior and motivations.decompose_segments
Open slide detailBeat · Evidence & ProofLoop · Zoom In
28
The slide uses a stacked bar chart to compare channel share, with a delta column showing the difference for the specific segment.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
29
Segment 1: post-90s light & medium-spending consumersanalyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
30
The slide uses a combination of a bar chart for content types and a donut/metric list for reasons. The 'Index' row provides relative performance compared to theanalyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
31
Part of a series of segment profiles; uses survey data from 2021 TMI X BCG Luxury Consumer Survey.decompose_segments
Open slide detailBeat · Evidence & ProofLoop · Zoom In
32
The slide uses a structured layout to present qualitative insights alongside quantitative survey data points.decompose_segments
Open slide detailBeat · Evidence & ProofLoop · Zoom In
33
Uses persona-based segmentation to illustrate consumer behavior.present_solution
Open slide detailBeat · Evidence & ProofLoop · Zoom In
34
The chart is a custom dot-plot/line chart showing ranking of factors.summarize
Open slide detailBeat · Evidence & ProofLoop · Zoom In
35
The slide uses survey data to map the customer journey for heavy-spending consumers.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
36
transition
Open slide detailBeat · Evidence & Proof
37
The slide uses a table-like structure to link strategic approaches to specific execution tactics for two segments.present_solution
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
38
The slide uses a timeline-based case study approach to show the growth of WeChat Mini Programs. It contrasts a traditional approach with a new opportunity driveillustrate_case
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
39
Includes a direct quote from Wendy Chan, LVMH SVP Digital Asia.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
40
The slide uses a split-screen layout to contrast two different luxury brand strategies on the same platform.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
41
The slide highlights the shift from one-off ads to integrated social experiences.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
42
The slide uses a chronological comparison between 2020 and 2021 campaigns.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
43
illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
44
Includes a direct quote from Tiffany regarding their innovation strategy.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
45
VIC stands for Very Important Client. The slide uses a 'before-after' or 'traditional vs new' framing to illustrate digital transformation in luxury retail.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
46
The slide uses a process flow diagram to show the customer journey from public domain ads to private domain 1v1 service.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
47
The slide highlights three specific marketing tactics (Fashion shows, Films, Exhibitions) used by luxury brands on Tencent platforms.present_solution
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
48
Includes a pull-quote from Dior and a visual workflow of the digital marketing funnel.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Pattern Hunter
49
recommend
Open slide detailBeat · Impact & Next Steps
50
summarize
Open slide detailBeat · Impact & Next Steps
51
The slide lists names of individuals categorized by their roles and organizations (BCG and Tencent).other
Open slide detail
52
This is a standard disclosure/about us slide found in collaborative consulting decks.front_matter
Open slide detail
53
front_matter
Open slide detail