Among all consumers, brands should especially win two priority segments with the highest growth potential
A New Generation of Chinese Consumers Reshaping the Luxury Market · page 14 of 53
Uses a 2x2-style matrix layout to prioritize consumer segments based on spending and growth potential.
Consulting deck · segmentation · prioritize · overcrowded density
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Slide schematic 7/7
framework 1/1 metric 2/2 paragraph 2/2 source-note 1/1 title 1/1
Components 7
instance big-number big-number paragraph paragraph source-note action-title
Tools 4
Pyramid Principle block · 80%
Recommendation stated upfront ('Segment 1: activate…; Segment 2: continue invest…').
2x2 matrix slide · 70%framework/instance: Consumer segmentation matrix
Action Titles slide · 95%Title gives the action: 'win two priority segments with the highest growth potential'.
Von Restorff Effect slide · 88%Two priority segments boxed in dashed orange/blue against grey peers.
Metrics 1
Frameworks 2