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  "documentTitle": "A New Generation of Chinese Consumers Reshaping the Luxury Market",
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  "notes": "Uses a 2x2-style matrix layout to prioritize consumer segments based on spending and growth potential.",
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      "text": "Segment 2: continue to invest in heavy-spending consumers; Segment 1: activate post-90s light/medium-spending consumers.",
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      "text": "spending growth: +29%",
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      "text": "Segment 2: continue to invest in heavy-spending consumers. 11% of total consumer base representing 40% of spending, with strong willingness to pay. The key is to drive further repurchase by cementing brand loyalty.",
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      "text": "Segment 1: activate post-90s light/medium-spending consumers. 45% of total luxury consumer base and expected to become the major market force with fastest growth; light-spending consumers may climb up the ladder to become medium-spending consumers in a short term.",
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      "text": "1. Heavy-spending consumers spend more than RMB 300k annually on luxury category; medium-spending consumers spend between RMB 50k and 300k annually on luxury category; light-spending consumers under RMB 50k annually on luxury category. Source: 2021 TMI X BCG Luxury Consumer Survey (N=~4,700); BCG analysis",
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      "text": "Among all consumers, brands should especially win two priority segments with the highest growth potential",
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