A New Generation of Chinese Consumers Reshaping the Luxury Market

Slide locked Sign in to view

Slide schematic 5/5

disclaimer 1/1 framework 1/1 legend 1/1 source-note 1/1 title 1/1

Components 5

disclaimer instance legend source-note headline

Tools 3

Action Titles slide · 90%

Title declares post-90s light/medium showed fastest growth.

Small Multiples slide · 88%

Six identical segment cards arranged 3×2 for direct comparison.

Visual Hierarchy slide · 70%

Color highlight on >Average growth cells leads the eye to outliers.

Metrics 1

2020 spending growth growth_rate · +37%

Consumers segmented into 6 groups based on age & spending: heavy-spending consumers spent the most while post-90s light/medium-spending consumers showed the fastest growth

Frameworks 2

2x3 Segmentation Matrix 92%

Axes 'Annual spending' (Heavy/Medium/Light) × 'Generation' (Post-90s/Pre-90s).

matrix-nxn 100%

The slide organizes data into a 2x3 grid based on two categorical variables (generation and spending level).

Find anything

The slide uses a color-coded legend for growth performance: orange (>Average), blue (~Average), and grey (<Average).