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BCG · consulting-deck

Path to digital marketing maturity

16 pages · 5 arc beats · 3 loops

Consulting-Deck Download JSON
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Path to digital marketing maturity

BCG
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 11 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 3 slides 100% 3/3 slides 100% 3/3 slides · 14 hits
— 0/3 slides
100% 3/3 slides · 11 hits
— 0/3 slides
100% 3/3 slides 66.7% 2/3 slides Problem & Complication 2 slides 100% 2/2 slides 100% 2/2 slides · 8 hits 50% 1/2 slides 100% 2/2 slides · 12 hits 100% 2/2 slides · 4 hits 100% 2/2 slides · 4 hits 100% 2/2 slides Evidence & Proof 3 slides 100% 3/3 slides 100% 3/3 slides · 15 hits 33.3% 1/3 slides 100% 3/3 slides · 14 hits 100% 3/3 slides · 5 hits 100% 3/3 slides · 6 hits 100% 3/3 slides Solution & Approach 2 slides 100% 2/2 slides 100% 2/2 slides · 9 hits
— 0/2 slides
100% 2/2 slides · 9 hits 100% 2/2 slides · 5 hits 100% 2/2 slides · 4 hits 100% 2/2 slides Impact & Next Steps 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits
— 0/1 slides
100% 1/1 slides · 5 hits
— 0/1 slides
100% 1/1 slides · 2 hits
— 0/1 slides

Slide inventory

16
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Situation & Context
02
establish_context
Open slide detailBeat · Situation & ContextLoop · Why Now
03
The slide serves as an introductory context slide for a BCG study.establish_context
Open slide detailBeat · Situation & ContextLoop · Why Now
04
The slide uses a curve to represent progression through maturity stages.present_framework
Open slide detailBeat · Problem & ComplicationLoop · Maturity Curve
05
The chart uses a hybrid timeline/bar chart representation to show maturity stages.diagnose
Open slide detailBeat · Problem & ComplicationLoop · Maturity Curve
06
The chart uses a maturity model framework to segment brands.compare_peers
Open slide detailBeat · Evidence & ProofLoop · Maturity Curve
07
The chart uses a maturity model framework to visualize the spread of digital marketing capabilities within specific sectors.compare_peers
Open slide detailBeat · Evidence & ProofLoop · Maturity Curve
08
The slide uses a split-layout design with a white left panel for the thesis and a green right panel for the metrics.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Before After
09
The framework uses a triangle-in-circle design to distinguish between technical and organisational factors.present_framework
Open slide detailBeat · Solution & ApproachLoop · Before After
10
The slide uses a staircase visualization to represent progression in digital maturity.present_framework
Open slide detailBeat · Solution & ApproachLoop · Before After
11
summarize
Open slide detailBeat · Impact & Next Steps
12
front_matter
Open slide detail
13
front_matter
Open slide detail
14
The slide uses a standard maturity model framework to categorize organizational capabilities.present_framework
Open slide detail
15
The slide uses a numbered list structure to categorize 12 distinct activities under four thematic pillars.present_framework
Open slide detail
16
summarize
Open slide detail