Path to digital marketing maturity · page 6 of 16
The chart uses a maturity model framework to segment brands.
Consulting deck · peer_benchmark · compare_peers · balanced density
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Slide schematic 3/5
chart 1/1 framework 0/1 metric 0/1 source-note 1/1 title 1/1
2 without position framework 1 · metric 1
framework · instancemetric · primary
Components 5
bar-stacked instance primary source-note action-title
Tools 5
Evidence Matrix block · 60%
Opens the evidence block backing the 2% headline
Action Titles slide · 85%Title states the nuance: 'often higher, but not always'
Color Strategy slide · 88%Blue=Digital Natives, Green=Legacy brands legend
Slide recipe: the peer-gap chart slide · 70%This slide shows a stacked bar chart comparing Digital Natives and Legacy brands across maturity stages.
Small Multiples slide · 85%Four stacked bars compared across maturity levels
Metrics 0
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No metrics
No metric insight is anchored to this slide.
Frameworks 2