Path to digital marketing maturity · page 7 of 16
The chart uses a maturity model framework to visualize the spread of digital marketing capabilities within specific sectors.
Consulting deck · peer_benchmark · compare_peers · balanced density
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Slide schematic 4/5
chart 1/1 framework 1/1 metric 0/1 source-note 1/1 title 1/1
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metric · primary
Components 5
bar-horizontal instance primary source-note headline
Tools 4
Action Titles slide · 85%
Title states 'significant range within industries'
Contrast Principle slide · 75%Industry ranges visibly shifted left/right of each other
Picture Superiority Effect slide · 65%Industry icons (bank, bag, plane, car) anchor each row
Small Multiples slide · 80%Range bars repeated per industry against same maturity scale
Metrics 0
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No metric insight is anchored to this slide.
Frameworks 2