Only 2% of Australian & New Zealand brands are realising the full potential of data-driven marketing
Path to digital marketing maturity · page 5 of 16
The chart uses a hybrid timeline/bar chart representation to show maturity stages.
Consulting deck · maturity_model · diagnose · balanced density
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Slide schematic 4/4
chart 1/1 framework 1/1 source-note 1/1 title 1/1
Components 4
bar-vertical instance source-note action-title
Tools 6
Action Titles slide · 95%
Headline: 'Only 2% of ANZ brands are realising the full potential'
Annotation slide · 80%% labels and archetype names annotate every bar
Contrast Principle slide · 85%Column heights 10%/44%/44%/2% drive the contrast
Maturity model slide · 80%This slide shows a bar chart with a maturity model and a clear distribution of brands across stages.
So What? Test slide · 70%Title delivers the so-what for the chart
Von Restorff Effect slide · 88%Tiny 2% Multi-moment bar contrasts dramatically with 44% bars
Metrics 1
Frameworks 2