BAT | Investor Conference Presentation Deck | 60 slides · page 21 of 60
The slide uses a formulaic approach to define 'Brand Power' as a sum of five components: Purpose, Experience, Innovation, Communication, and Love.
Conference presentation · key_messages · analyze_data · balanced density
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Slide schematic 4/4
chart 1/1 diagram 1/1 source-note 1/1 title 1/1
Components 4
bar-vertical process source-note headline
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Frameworks 1