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  "docSlug": "e8fa066c47e289204dc4c884f15e1dbe",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 60 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-06-01 00:00:00",
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  "pageNumber": 21,
  "pageCount": 60,
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  "nextPage": 22,
  "slideType": "key_messages",
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  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The slide uses a formulaic approach to define 'Brand Power' as a sum of five components: Purpose, Experience, Innovation, Communication, and Love.",
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  "slideHref": "/slides/019de511-0023-76cd-ab6e-283fb6e600fd/21",
  "deckHref": "/decks/019de511-0023-76cd-ab6e-283fb6e600fd",
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      "kind": "chart",
      "text": "Indexed Brand Power Scores in Top 5 Markets",
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      "kind": "diagram",
      "text": "Brand Power = Purpose + Experience + Innovation + Communication + Love",
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      "kind": "source-note",
      "text": "Source: New Categories Track, KANTAR Brand Equity Modelling",
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      "kind": "title",
      "text": "Building powerful Global Brands",
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  "frameworks": [
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      "evidence": "Decomposition of Brand Power into 5 specific pillars",
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      "from": 16,
      "beatId": "c0cb7de9-70cb-43d3-96ea-560b9523958d",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The KPI overview and key messages slides provide evidence and data to support BAT's claims.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
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  "loops": [
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      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "141c48c6-5c27-4ec7-ad6e-2746f3509f97",
      "evidence": "The before-after slides highlight the benefits of BAT's products compared to traditional tobacco products.",
      "position": 0,
      "objective": "To show the impact of BAT's transformation on toxicant exposure",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.8,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
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