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BAT · conference-presentation

BAT | Investor Conference Presentation Deck | 60 slides

60 pages · 6 arc beats · 3 loops

Conference-Presentation Download JSON
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BAT | Investor Conference Presentation Deck | 60 slides

BAT · 2021-06
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

6
coverage by narrative range · generated from this deck JSON
Narrative range 60 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Setup 4 slides 100% 4/4 slides 100% 4/4 slides · 17 hits
— 0/4 slides
25% 1/4 slides
— 0/4 slides
100% 4/4 slides
— 0/4 slides
Complication 4 slides 100% 4/4 slides 100% 4/4 slides · 22 hits
— 0/4 slides
100% 4/4 slides 50% 2/4 slides 100% 4/4 slides
— 0/4 slides
Problem-Agitate-Solution 7 slides 100% 7/7 slides 100% 7/7 slides · 32 hits
— 0/7 slides
57.1% 4/7 slides · 5 hits 57.1% 4/7 slides 100% 7/7 slides 100% 7/7 slides Evidence 10 slides 100% 10/10 slides 100% 10/10 slides · 51 hits
— 0/10 slides
20% 2/10 slides 40% 4/10 slides 100% 10/10 slides 100% 10/10 slides Development 14 slides 100% 14/14 slides 100% 14/14 slides · 70 hits
— 0/14 slides
78.6% 11/14 slides · 14 hits 64.3% 9/14 slides · 10 hits 100% 14/14 slides 100% 14/14 slides · 20 hits Resolution 21 slides 100% 21/21 slides 100% 21/21 slides · 135 hits
— 0/21 slides
38.1% 8/21 slides · 9 hits 47.6% 10/21 slides 100% 21/21 slides 28.6% 6/21 slides

Slide inventory

60
every slide · same image gating as the playbook
01
Slide 1
The slide features a technical/engineering-style graphic overlay on the BAT logo.front_matter
Open slide detailBeat · Setup
02
other
Open slide detailBeat · Setup
03
other
Open slide detailBeat · Setup
04
introduce_nominees
Open slide detailBeat · Setup
05
The slide uses a numbered list format with color-coded blocks and imagery to represent each strategic pillar.summarize
Open slide detailBeat · Complication
06
The slide features the number '1' indicating it is the first section of the presentation.transition
Open slide detailBeat · Complication
07
The slide uses a central hexagonal graphic to anchor the brand purpose.establish_context
Open slide detailBeat · Complication
08
The slide uses a custom framework combining ESG with a primary 'Health' pillar.present_framework
Open slide detailBeat · Complication
09
Uses a central hexagon as a pivot point for the transformation narrative.frame_situation
Open slide detailBeat · Problem-Agitate-SolutionLoop · Before After
10
The central hub is 'Consumer Centricity' with eight surrounding strategic pillars.present_framework
Open slide detailBeat · Problem-Agitate-SolutionLoop · Before After
11
The slide uses a three-column layout to define the market position and strategic focus for each brand.summarize
Open slide detailBeat · Problem-Agitate-SolutionLoop · Before After
12
The slide uses a circular process flow to represent strategic goals.summarize
Open slide detailBeat · Problem-Agitate-SolutionLoop · Before After
13
The slide features a large number '2' indicating it is the second section of the presentation.transition
Open slide detailBeat · Problem-Agitate-SolutionLoop · Before After
14
The slide uses a central hub-and-spoke style flow diagram to connect market drivers to strategic outcomes.present_solution
Open slide detailBeat · Problem-Agitate-SolutionLoop · Before After
15
The slide uses a series of donut charts to illustrate the expansion of the market over time.size_opportunity
Open slide detailBeat · Problem-Agitate-SolutionLoop · Before After
16
The slide highlights a total growth of 3.8m consumers over the last 4 quarters.analyze_data
Open slide detailBeat · EvidenceLoop · Before After
17
The slide uses country flags as visual anchors for market-specific revenue percentages.summarize
Open slide detailBeat · EvidenceLoop · Before After
18
The slide uses a bold orange background and includes the BAT logo.transition
Open slide detailBeat · EvidenceLoop · Before After
19
Uses a causal-chain style mapping to link consumer drivers to business assets.present_solution
Open slide detailBeat · EvidenceLoop · Before After
20
The slide uses country flags to represent specific markets for three distinct product categories.analyze_data
Open slide detailBeat · EvidenceLoop · Before After
21
The slide uses a formulaic approach to define 'Brand Power' as a sum of five components: Purpose, Experience, Innovation, Communication, and Love.analyze_data
Open slide detailBeat · EvidenceLoop · Before After
22
The slide uses a grid-based framework to categorize brand activities.summarize
Open slide detailBeat · EvidenceLoop · Before After
23
summarize
Open slide detailBeat · EvidenceLoop · Before After
24
Includes visual examples of marketing collateral (billboards, digital ads, retail displays).summarize
Open slide detailBeat · EvidenceLoop · Before After
25
The slide uses a timeline structure to illustrate the company's product evolution and growth strategy.present_solution
Open slide detailBeat · EvidenceLoop · Before After
26
Includes a quadrant-style chart, a Venn diagram, and a hub-and-spoke framework for portfolio boundaries.present_framework
Open slide detailBeat · DevelopmentLoop · Before After
27
The slide highlights diversification efforts through venture capital (Btomorrow Ventures) and specific pilot programs (Vuse CBD).present_solution
Open slide detailBeat · DevelopmentLoop · Before After
28
The slide uses a process-style flow to connect strategic goals.summarize
Open slide detailBeat · DevelopmentLoop · Before After
29
The slide features a microscope objective lens, reinforcing the 'science' theme.transition
Open slide detailBeat · DevelopmentLoop · Before After
30
Uses external authority to validate the company's harm reduction narrative.cite_precedent
Open slide detailBeat · DevelopmentLoop · Before After
31
The slide uses a chemical structure diagram of nicotine and three distinct quotes from health authorities to build credibility.establish_context
Open slide detailBeat · DevelopmentLoop · Before After
32
The slide uses a quote from the 2012 IOM report to justify the regulatory shift toward harm reduction.establish_context
Open slide detailBeat · DevelopmentLoop · Before After
33
The process flow highlights 'Population Studies' with a dashed circle, suggesting it is the current focus or final stage.present_framework
Open slide detailBeat · DevelopmentLoop · Before After
34
Uses a continuum to frame the harm reduction thesis.present_framework
Open slide detailBeat · DevelopmentLoop · Before After
35
The slide uses a before-after comparison to demonstrate the efficacy of Vuse in reducing toxicant exposure.analyze_data
Open slide detailBeat · DevelopmentLoop · Before After
36
The chart uses a 'Target zone' overlay to indicate equivalence to cessation.analyze_data
Open slide detailBeat · DevelopmentLoop · Golden Circle
37
The slide uses a three-circle layout to highlight key comparative metrics.summarize
Open slide detailBeat · DevelopmentLoop · Golden Circle
38
The slide uses a three-column layout to present comparative data for three distinct product lines.summarize
Open slide detailBeat · DevelopmentLoop · Golden Circle
39
The slide uses a three-column layout to categorize endorsements by product type, utilizing national flags as visual anchors for the source of each quote.cite_precedent
Open slide detailBeat · DevelopmentLoop · Golden Circle
40
The slide uses a 2x2 grid layout to present four distinct research areas.present_solution
Open slide detailBeat · Resolution
41
The slide uses a series of colored circles to present key performance indicators.summarize
Open slide detailBeat · Resolution
42
transition
Open slide detailBeat · Resolution
43
transition
Open slide detailBeat · Resolution
44
The slide uses an ESG (Environmental, Social, Governance) framework structure.summarize
Open slide detailBeat · ResolutionLoop · Cost Of Inaction
45
The slide uses a standard ESG framework to categorize corporate performance metrics.analyze_data
Open slide detailBeat · ResolutionLoop · Cost Of Inaction
46
transition
Open slide detailBeat · ResolutionLoop · Cost Of Inaction
47
The slide uses a numbered process flow on the left and key metrics on the right.summarize
Open slide detailBeat · ResolutionLoop · Cost Of Inaction
48
The slide highlights a 2020 CDP Supplier Engagement Leader award and a 2050 carbon neutrality goal.present_solution
Open slide detailBeat · ResolutionLoop · Cost Of Inaction
49
The slide uses a numbered list for the process and a 2x2-style grid for metrics and alignment.present_solution
Open slide detailBeat · ResolutionLoop · Cost Of Inaction
50
The slide highlights both qualitative strategic pillars and quantitative performance indicators.summarize
Open slide detailBeat · Resolution
51
The '3 strikes policy' is a clear process framework.present_framework
Open slide detailBeat · Resolution
52
The slide uses a staircase/step-up visual metaphor to represent progress over time.plan_implementation
Open slide detailBeat · Resolution
53
The slide outlines two core pillars of corporate responsibility in marketing.present_framework
Open slide detailBeat · Resolution
54
The slide uses a grid of logos and badges to establish credibility through third-party validation.summarize
Open slide detailBeat · Resolution
55
The slide uses a custom matrix layout to demonstrate cross-functional ESG integration.present_framework
Open slide detailBeat · Resolution
56
The slide uses a series of five colored cards to highlight different sustainability initiatives.present_solution
Open slide detailBeat · Resolution
57
The slide uses a simple conceptual model to contrast 'Value Add' drivers with 'Costs' management.present_solution
Open slide detailBeat · Resolution
58
The slide displays four report covers: Journey to A Better Tomorrow, Gender Pay Report 2020, Modern Slavery Statement 2020, and ESG Report 2020.other
Open slide detailBeat · Resolution
59
Uses an ESG framework combined with a value-creation flow diagram.present_framework
Open slide detailBeat · Resolution
60
Contains definitions for A1 through A4.appendix
Open slide detailBeat · Resolution