Green Mountain Coffee Roasters (GMCR)

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bullet source-note headline

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list/bullet: Since the Keurig acquisition in 2006: GMCR business evolved to a razor / razor blade model; GMCR grew Keurig through direct sales and license agreements; GMCR revenues grew at 57% CAGR (2006-2010); 13M brewe

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Frameworks 1

razor-and-blade-model 100%

Explicit mention of 'razor / razor blade model' describing the brewer and K-cup sales strategy.

Find anything

Highlights the razor/razor blade business model and key growth statistics.