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  "documentTitle": "Green Mountain Coffee Roasters (GMCR)",
  "authorId": "04_Greenlight_Capital",
  "authorName": "David Einhorn",
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  "presentationDate": "2011-10-17 00:00:00",
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  "notes": "Highlights the razor/razor blade business model and key growth statistics.",
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      "text": "Since the Keurig acquisition in 2006: GMCR business evolved to a razor / razor blade model; GMCR grew Keurig through direct sales and license agreements; GMCR revenues grew at 57% CAGR (2006-2010); 13M brewers and 9B K-cups sold; 96% At-Home.",
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      "text": "Sources: GMCR 10-K for FY 2010, GMCR quarterly and annual SEC filings",
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