2022 Benedict Evans 2022 The New Gatekeepers · page 66 of 103
The slide uses a simple comparison structure to highlight the shift from scarcity to abundance.
Consulting deck · comparison_table · compare_options · balanced density
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Slide schematic 4/4
source-note 1/1 table 1/1 title 2/2
Components 4
source-note comparison headline subtitle
Tools 5
The Rule of Three block · 88%
Three parallel comparisons on a single slide
Contrast Pairs loop · 90%Each row is an old gatekeeper -> new gatekeeper pairing with arrow
Parallel Structure loop · 85%Identical row layout for the three comparisons
Tricolon loop · 92%Three before/after pairs: Sears->Amazon, TV->YouTube, newspapers->internet
Comparison frame slide · 70%table/comparison: Sears stocked 200k items vs Amazon lists at least 300m items and has 2m seller accounts; 2,000 new TV series made in the US in 2022 vs 3.7m daily uploads to YouTube; In 1994 98% of US city newspapers we
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Frameworks 1