2022 Benedict Evans 2022 The New Gatekeepers · page 67 of 103
The slide uses a simple flow diagram to show the synthesis of two market conditions into a new business opportunity.
Consulting deck · thesis_headline · frame_problem · sparse density
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Slide schematic 3/4
callout 0/1 diagram 1/1 subtitle 1/1 title 1/1
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Components 4
callout process subtitle headline
Tools 6
Payoff loop · 75%
Lands the section thesis: 'blank canvas for new businesses'
Color Strategy slide · 88%Single red node vs grey nodes draws eye
Focal Point slide · 85%Two grey arrows funnel attention to red center
Thesis archetype slide · 70%A market reset
Visual Hierarchy slide · 88%Red center circle 'A new kind of problem' anchors as focal point
Von Restorff Effect slide · 80%Red center pops against grey context
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No metric insight is anchored to this slide.
Frameworks 0
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No frameworks
No framework match is anchored to this slide.