inv research 20231129 crypto asset survey 2023 · page 13 of 73
The slide uses a donut chart to establish the 10% ownership base, followed by bulleted lists to detail the characteristics of this segment.
Consulting deck · segmentation · summarize · overcrowded density
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chart 1/1 list 3/3 paragraph 2/2 title 1/1
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donut bullet bullet bullet paragraph paragraph headline
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2x2 matrix slide · 50%
list/bullet: Investors with higher financial literacy and knowledge of crypto assets. 80% are investors and 41% are self-directed.
Audience Segmentation slide · 70%Demographically: Men (69%), 25-44 years old (53%), Higher educated (54%), Employed full-time (69%) and higher income (42% $100k+).
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