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  "documentTitle": "inv research 20231129 crypto asset survey 2023",
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  "notes": "The slide uses a donut chart to establish the 10% ownership base, followed by bulleted lists to detail the characteristics of this segment.",
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      "text": "10% currently own crypto assets or funds",
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      "text": "Investors with higher financial literacy and knowledge of crypto assets. 80% are investors and 41% are self-directed. More likely to hold a variety of investments. Strong belief in crypto role (69%) and future (78%). Likely to buy in next 12 months (69%).",
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      "text": "Recommend to buy by their financial advisor and have seen crypto advertising. 65% recommended by advisor. 80% reported seeing advertising.",
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      "text": "Demographically: Men (69%), 25-44 years old (53%), Higher educated (54%), Employed full-time (69%) and higher income (42% $100k+).",
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      "text": "Crypto ownership: 10%",
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